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TV3
TV3 logo
Launched 1 June 1984
Owned by Media Prima Berhad
Picture format PAL (576i)
Audience share 48.5% (6 January 2008, Bernama)
Slogan Rangkaian Sukaramai (Everyone's favourite network) (1985-1993)
First in News, Best in Entertainment (Berita Terkini Hiburan Sensasi) (1993-2000)
Duniamu (Your World) (2000-2003)
Pilihan Hatiku (My Heart's Choice) (2006-2007)
TV3 Disisimu (TV3 Is At Your Side) (2007-2008)
Inspirasi Hidupku (My Life's Inspiration) (2008-)
Country Malaysia Malaysia
Broadcast area Selangor, Malaysia
Headquarters Sri Pentas, Bandar Utama, Selangor, Malaysia
Sister channel(s) ntv7
8TV
TV9
Website www.tv3.com.my
Availability
Terrestrial
Analogue Normally tuned to 3 on VHF and UHF, VHF Channel 12, UHF Channel 29
Digital DMB-T, Band L (Damansara/Kuala Lumpur metro area only)
Satellite
Astro (satellite TV) Channel 103

Sistem Televisyen Malaysia Berhad (STMB) or TV3 was incorporated in 1983 as Malaysia’s first commercial television station. It is part of Media Prima group of companies. It now transmits 24 hours a day since 31 December 2009.

Contents

History

Also called 'TV Tiga' (its name in Malay), it began broadcasting in the Klang Valley, (the area surrounding Kuala Lumpur, capital of Malaysia) on 1 June 1984.

In July 1984, TV3 became the first commercial channel in collaboration with RTM bringing Malaysians the live coverage of the Los Angeles Olympics. The same thing was also done in 1988.

In late 1985, TV3 launched its first teletext service known as Beriteks. In 1996 the service's name was changed to Infonet. It was shut down on 1 January 2008.

On 15 December 1987, stereo transmissions began in the West Coast of Peninsular Malaysia. It was the first channel in Malaysia to adopt stereo broadcasting. [1] It transmits using the Zweikanalton stereo transmission system over TV3's UHF broadcast in the Klang Valley. Later in the 1990s, the stereo transmission was introduced into their VHF broadcast. TV3 was also experimenting with bilingual transmission over Zweikanalton for a short period of time in the 1990s.

On 25 April 1988, TV3 was listed on the Main Board of the Kuala Lumpur Stock Exchange.

TV3 also introduced 24-hour broadcasting in 31 August 1997. However, due to the then-recent Asian financial crisis, 24-hour broadcasting was removed in December 1998 until for a short time from Thursday to Sunday in 2004 and full time between 2007 and 2009. TV3 now airs its programmes 24 hours a day since 31 December 2009.

In January 2001, TV3 was the first channel in Malaysia to broadcast a 3D-movie. The movie, Jaws 3-D, required the viewers to have a pair of anaglyph glasses that can either be bought from certain stores partnered with TV3 for the event or attained from elsewhere (i.e. a 3D comic book the viewer already has).

Features

Ever since its launch, TV3 has been the leading television station in Malaysia and has twice reached 51% of audience share (12 January - 18 January 2003 and 29 June - 5 July 2003), the highest audience share ever achieved by a Malaysian television station. In terms of advertising revenue, the company retains its leadership position and continues to produce strong revenue growth from advertisements. TV3 continues to upgrade its equipment for production and transmission, and its employees receive continuous exposure and training in television production. This has enabled TV3 to remain as the premier private commercial broadcaster.

TV3, together with 8TV and local English daily the New Straits Times and Malay daily Berita Harian form the largest media group in Malaysia, collectively known as Media Prima. It is currently headed by Ahmad Izham Omar.

With Malaysia on the track to economic recovery, there has been a correspondingly steady demand for local programmes, whether it be news, current affairs, magazines, talk shows, sports, documentaries, dramas or films. With a strong base of television producers have revolutionized local content production to admiral levels in the broadcast industry. The station has been a trendsetter by producing quality local production and has caught the attention and loyalty of Malaysians. Believing in the precept that local content is the way to go, TV3 continues to invest in people and equipment to produce quality local content. However, the station also broadcast a balance of quality foreign content movies, dramas, situation comedy, documentaries and sports. The station has a strong market position and reinforces its brand awareness amongst its viewers through various on air and ground events.

TV3 currently broadcasts under UHF (Ultra High) Frequency, although it is also available in the Klang Valley under VHF (Very High) Frequency band III Channel 12 (TV3 initially started transmission in the Klang Valley on VHF Band III Channel 12). In the Klang Valley, the UHF channel is 29. It is widely seen as favouring the government and not giving enough coverage for the opposition.[citation needed]. TV3 is also currently testing digital broadcasting, using the Chinese DMB-T/H system. The coverage is limited to Kuala Lumpur City area only, as opposed to both RTM's DVB and DMB signals which are available throughout the Klang Valley.

TV3 is also available over Astro on Channel 103.

Programmes

Dramas are in blue; variety programmes are in brown; movies and/or specials are in black; reality shows are in orange; serial soap dramas are in violet; comedies are in lime; magazine and investigative programmes are in yellow.

TV3's Primetime programmes as of January 2010.

8:00 – 9:00 PM 9.00 – 9.30 PM 9:30 – 10.00 PM 10:00 – 10.30 PM 10:30 – 11.00 PM 11:00 – 11.30 PM 11:30 – 12.00 AM 12:00 – 12.30 AM
Monday Buletin Utama Aksi: Kapten Kit Soal Jawab Terjah Nightline
Tuesday Lestary: Tari Tirana Senario Samarinda: Nigina Supernatural
Wednesday Aduan Rakyat Bersamamu Bang Bang Boom Jangan Tidur Lagi
Thursday 999 Seram: Jangan Tegur...Lagi WWE International Smackdown
Friday Alif Firdaus Mega Movie (English)
Saturday Cerekarama (Malay Made-for-TV Movie) Fuh!!!
Sunday Merlin My Starz LG Senario Stock Watch

Criticism and Controversy

TV3 has bring some controversies to Malaysian entertainment, especially with the excessive advertisement space which lead to the anger of the audience.[citation needed]

In Singapore, the channel ran into controversy because it broadcast programmes in Cantonese. The Singapore government has a policy to promote Mandarin in favour of other Chinese-language dialects in broadcast media and has prevented local newspapers and magazines from carrying listings for the channel, even though these were available for the other Malaysian channels. TV3 is available on StarHub, one of Singapore's cable TV operator.

In February 2007, a reality television programme which broadcasted on TV3 called Sensasi was banned. This was because, one of the judges on this show touched on sensitive issues relating to Islam. The judge's comment made a huge controversy. All live and recorded telecast of this show were also banned from viewing. This also occurred on another reality TV show called Teleskop in the mid 1990s.

Trivia

  • In late 2008, TV3 began testing digital transmission. However they chose a different system, DMB-T/H, instead of the DVB-T system RTM uses. As such, viewers already owning a DVB-T receiver cannot pick up TV3's digital signal. The government has since moved to support both systems. However, DMB-T receivers remain scarce in Malaysia.

See also

References

  1. ^ TV3's History TV3's website archived by Internet Archive. Accessed November 29, 2009.

External links








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