TV3 Ireland: Wikis

Note: Many of our articles have direct quotes from sources you can cite, within the Wikipedia article! This article doesn't yet, but we're working on it! See more info or our list of citable articles.


(Redirected to TV3 (Ireland) article)

From Wikipedia, the free encyclopedia

TV3 Ireland.svg
TV3 logo (2009-present)
Launched 20 September 1998
Owned by TV3 Group
Picture format 576i
PAL I standard (analogue)
Audience share 12.3% (31/12/2009, [1])
Country  Ireland
Sister channel(s) 3e
Irish analogue Normally tuned to 3 but also: 8 historical openings of NI and IRL channels, or 7 depending on preference
Irish digital On Mux1 Transmitters may be switched off & on during test phase.[1]
SCTV Digital channel 103
Sky Digital channel 103
UPC Ireland channel 103
Magnet Entertainment channel 103
Smart Vision
The TV3 Group
Type Private/Limited
Founded 20 September 1998
Founder(s) Ozzie Kilkenny, Paul McGuinness, James Morris and John Kelleher
Headquarters Ballymount, Dublin, Ireland
Area served Ireland and Northern Ireland
Rest of the world (via internet, satellite, digital and analogue services)
Key people David McRedmond, CEO
Industry Broadcasting
Products Television services
transmission e-publishing (teletext & web)
commercial telecoms services
Revenue Red Arrow Down.svg54.3 million (2009)[2] [3]
Owner(s) Doughty Hanson & Co
Employees 216 (2008)[2]
Website [2]

TV3 is a free-to-air television channel in Ireland, and was the country's first commercial broadcaster. It launched on 20 September 1998 [4].

TV3 is operated by the TV3 Group which also consists of 3e and The main studios of TV3 are located in Ballymount, Dublin. The channel broadcasts 24 hours a day. It relies heavily on international programming though is increasingly producing homegrown programming as a part of a 3 year strategy. Under their contract with the Broadcasting Commission of Ireland (BCI) TV3 are required since 2008 to have 30% of their programming coming from Ireland, TV3 have done this through their Daytime schedule producing nearly 7 hours a day of live programming.

They have a small staff of 200 employees to run two television channels and one on-demand online service. On average TV3 spend about €10million on in-house productions which are generally aimed at the daytime market. They do not have a history of strong prime-time content, generally their home produce shows consist of at least one independently produced show e.g. The Apprentice, a number of in-house documentaries such as Ireland Undercover and a number of BCI licence fee funded Independent products such as School Run,Diary of... and Modern Ireland.

As of October 2009, TV3 claim they are the most watched television channel amongst the demographic between 15-24 years of age. This was previously dominated by RTE One[5]. This is an important demographic to capture as it is often this demographic advertisers wish to target regularly[6]. In light of this press release from TV3, RTÉ rebutted their claims stating that RTÉ One out does TV3 in far more demographics and that TV3's press release, "In terms of the selective audiences focussed upon by TV3 in their release, it's clear this is a recent phenomenon and only pertains to a narrow sub-demographic of young viewers in this country. By contrast, the year-to-date equivalent (1 January - 20 October), all day national share, sees RTÉ One with a 16.2% share of the 15-24s; TV3 with a 13.3% share." [7]


Budget [8]

In 2009 TV3 had revenues of €54,300,000.

In 2008, TV3 received €62,000,000 in advertising revenue. Increases in programme cost during 2008 included new sporting contracts with the GAA and UEFA, the first renewal of their contract with the British broadcaster ITV for shows such as The X-Factor and Coronation Street, a small but significant increase in programmes commissioned from independent producers and their takeover of Channel 6. They also increase their investment into online technology with their online service earning a profit for the first time.

In 2009, TV3 has saw 2 rounds of redundances at the station bringing their total staff down to just 213. Their staff savings have also been helped by agreed reductions in wages. The 200 staff working in TV3 now provide 7hours of live TV 5 days week, this in an increase of 2hours and a staff reduction of 50 since 2007.

In 2008, TV3 received €3,000,000 in funding from the licence fee for independent productions on the channel.


Initial idea and setbacks

TV3, which was intended to be Ireland's third terrestrial channel, took almost ten years to bring from initial planning to debut. In October 1988 the Independent Radio and Television Commission (IRTC) was created to regulate new independent stations. The original TV3 licence to broadcast was granted in 1990 to a consortium including members of U2 and the owner of the Windmill Lane Studios where the group had made many of their records. Initially it was envisaged that the station would only broadcast on cable and MMDS but it was later decided that the station should broadcast on terrestrial UHF also. Because of delays in setting up the station, the licence was revoked by the IRTC. After a court battle, the licence was eventually restored in 1993.

At this stage, an agreement was made to sell 49% of the company to UTV, the ITV franchise in Northern Ireland, to raise much-needed cash for investment in facilities. However, as TV3 were trying to convince Irish cable and MMDS carriers to replace UTV with their channel, the new shareholders pulled out in 1995. Given that UTV had the third largest audience in the Republic, the carriers declined to drop them in favour of TV3. The result was that the project was on hold again. In 1997, CanWest, decided to step in and buy a major stake in the new company.

Launch and development

TV3 finally took to the air on 20 September 1998 at 6:00am. A preview of the station's programming formed the first half-hour of transmissions, followed by the first TV3 News at 18:00. TV3 was the fourth national station to be launched in Ireland; after RTÉ One in 1961 (as Teilifís Éireann), RTÉ Two in 1978 and TG4 in 1996 (as TnaG). It was the first station which was not publicly funded, by tax or licence fees.

TV3's initial on-air branding referred to the station as 'tvthree', although this was part of the corporate logo up to 2009 it was dropped from their on-screen brand in 2001. The Schoolhouse Rock! song, "Three Is A Magic Number", was the station's theme tune, played every day during start-up and close-down.

In September 2000, Granada Media plc (a predecessor company of ITV plc which then owned six ITV franchises) agreed to acquire 45% of the company from the original TV3 consortium. This was part of deal which gave TV3 the right to simulcast with ITV certain Granada programming. The Granada plc shareholding was taken over by ITV plc upon the merger of Granada with Carlton on 2 February 2004.

In early 2001, the station officially launched threetext, the teletext service, much of the content from Thomas Crosbie Media. Test transmissions of this service commenced in late 2000, but as early as 1999 limited programming content was provided. However, in 2004, the news and sports were dropped as part of a rebranding to an 'entertainment portal'.

On 16 January 2006, Canwest announced to TV3 staff, that it was selling its stake in the channel,[9] in an effort to reduce its debt, resulting in it leaving the European market. A purchaser for this stake for (for €103 million), rights to buy ITV Plc's stake (for €103 million), and the remaining 10% (for €59 million) was announced on 19 May as Doughty Hanson & Co, a venture capital firm.

The channel began broadcasting in widescreen format on Sky Ireland from 6 March 2006 and subsequently on UPC in 2007.

In January 2009 TV3 relaunched under the corporate name of The TV3 Group (Officially they remain TV3 Television Network Limited). The TV3 Group consists of TV3, 3e and

Analogue rollout

When TV3 went on the air in September 1998 they were broadcast only from the existing RTÉ main transmission sites and from three relays serving Cork and Limerick cities. Since then they have not added any rural relays to their network. This results in widespread "pockets" throughout the country being unable to receive the channel. These pockets can include large towns, such as Youghal, Co. Cork and Castlebar, Co. Mayo and the peninsula of Inishowen, Co. Donegal. Local community TV broadcasters have mitigated this situation somewhat by including TV3 in their service, but due to their low power these transmitters are unable to cover each and every pocket.[citation needed]

The TV3 Group

TV3 purchased cable and satellite station Channel 6 in summer 2008. Following this the channel was rebranded in January 2009 as 3e, with a logo and schedule designed to compliment that of its parent channel.

In November 2008 website was rebranded, with the intention to develop it into an entertainment portal. Catch up facilities, as well as exclusive content is available for TV3 programming as are news, weather, sport and entertainment updates. A dating section has also been established on the website.

With the launch of the website and rebranding of Channel 6, TV3 as a television channel became part of the TV3 Group in January 2009.

Irish-produced programming

TV3 programming has often been criticized for having no "distinctive, clearly Irish identity".[10] In spring 2008, a major effort was made by the station to change this situation. In general TV3 spend around €10 million on their Irish productions each year, in 2008 they significantly increased the number of prime time shows produced in Ireland, TV3 are required by law to use 15% of its total Irish production budget for Independent Productions. Since 2004 Independent Productions for TV3 have been able to avail of the Broadcasting Commission of Ireland's (BCI) Sound and Vision Fund, a fund provided to the BCI from RTÉ. In 2008 Independent producers received €3million from the Sound and Vision fund for programming that they produced for TV3.

News and Infotainment

TV3's News and Information department looks after all of TV3s in-house productions, from Entertainment to Current Affair. Andrew Hanlon is TV3's Director of News, he has held that position since the channel first began airing. At its launch TV3 had 2 main news programmes News @ 6 and News Tonight. The news team includes Alan Cantwell, Colette Fitzpatrick, Elaine Crowley and Vincent Browne, as well as weather presenter Martin King. TV3 News on weekdays consists of three main bulletins - Midday, News @ 5.30 and Nightly News.

Nightly News with Vincent Browne was extended for a full hour on 23 March 2009 replacing Sports Tonight. Nightly News is to be rebranded as 'Tonight with Vincent Browne'[11] this September airing each weekday night from 11pm on Monday to Thursday and replaced with Nightly News on Friday night. It returns on 7 September 2009[12]. The BCI have sought assurances that Tonight with Vincent Browne will be less current affair lead due to the sponsorship deal with Bank of Scotland (Ireland). Tonight with Vincent Browne must change its focus from Current Affairs to Magazine type content due to the traditional in Irish Broadcasting of not allowing News or Current Affair to be sponsored by a single commercial advertiser and also the EU's Audiovisual without Frontiers Directive which states "News and current affairs programmes may not be sponsored" [13][14].

Ireland AM has been on air since 20 September 1999 and is the only live breakfast television programme in Ireland.[15] Broadcast Daily from 07:00 to 10:00, it includes regular news updates on the hour and half-hour, but is mainly features and lifestyle based. The show is currently presented by original presenter Mark Cagney and Sinead Desmond.

The Morning Show with Sybil and Martin began in 2009. It is a one hour programme that broadcasts between 11am and 12pm, Monday - Friday. The show runs one hour after TV3's breakfast show, Ireland AM and is co-presented by Sybil Mulcahy and Martin King. It reflects issue such as relationships, children, parents, health and wealth.[16] It is followed directly by Midday.

Midday, is a live weekday chat show and takes a lighter look at the everyday issues of viewers, with a mixture of round table discussion with guests and interaction with viewers. The show was launched in September 2008 and is hosted by Alan Cantwell, Colette Fitzpatrick and a number of special guest speakers. The new season to air in September will feature an all-female line up made up of regular presenters Amanda Brunker,Fiona Looney, Jules Fallon and politician Mary O'Rourke.

Agenda was a political magazine show hosted by David McWilliams it ran from 1998 to 2001 on Sunday Mornings and repeated in the afternoon, it was replaced by The Political Party. The Political Party was a politically-themed chat show, hosted by TV3's political editor Ursula Halligan, which originally aired Sundays at 17:00 before being moved to Fridays at 23:00 in late 2008. However the show was axed in March 2009 due to falling advertising revenues at the station. In 2009 TV3 announced a new business show that would effectively replace the original slot held by both Agenda and The Political Party airing every Sunday at midday Business Matters is business related series on TV3. The series will be hosted by Ivan Yates[11]. Business Matters begins on 13 September 2009.

From the stations launch, a 30 minute news bulletin was broadcast at weekends. However in December 2008 these weekend bulletins were reduced to five minutes, this cut blamed on a downturn in advertising revenues. According to the Sunday Business Post, TV3 had to cut 15 jobs and 15 freelance jobs in the company to save money.


TV3 produced a sports round-up programme called Sports Tonight which was broadcast at 23.40 Monday through Thursday for over a decade until it was cancelled as of 23 March 2009. Other original sports programming includes match analysis and commentary for the UEFA Cup matches that the station broadcasts. In 2008 the station began broadcasting a selection of GAA All-Ireland Senior Football Championship and All-Ireland Senior Hurling Championship matches, as well as a weekly preview show called Championship Throw In. The station also aired coverage of the 2007 Rugby World Cup. In 2004 the commissioned The Offside Show presented by Dermot Whelan.


TV3's first daytime show was called Speakeasy it ran during the 1998/1999 season and was replaced by TV3's morning show Ireland AM. Speakeasy was a prerecorded chat show that opened TV3 each weekday during its opening year, it began at 12pm and ran until 12:30.

TV3 produced its version of the Pepsi Chart Show which provided a countdown to the top 40 music sales for Ireland. It was broadcast in many European countries using different presenters for each region. This was later replaced by Dynamite TV which was similar in format to RTÉ's Top 30 Hits. TV3 had two other music shows, the first was Pop3 which was similar in format to RTÉ's 2TV and 3 cubed which was a late night non-stop broadcast of music videos.

Messrs Tylak and Rooney was a short lived travel comedy series in which Joe Rooney and Paul Tykla traveled around Ireland's tourists spots.

In 2000 TV3 commissioned the dating game Perfect Match hosted by Twink (Adele King).

In 2001 TV3 launched their version of The Weakest Link hosted by Eamon Dunphy. It is the only time that any of the international version of the show has been hosted by a man. The producers of the series used the Euro currency as the banking currency. This had the effect of reducting the prize fund as the Punt was still in full circulation at the time and the Euro would not be issued until January 2002.

The Dunphy Show (2003), fronted by Eamon Dunphy, was built up to be a contender with RTÉ's The Late Late Show. In spite of the flurry of media attention, The Dunphy Show's failed to perform to expectations, and was cancelled a few weeks before the initial season was due to conclude.

Popcorn, which regularly billed itself as "Ireland's favourite movie show" ran for 5 years and over 200 episodes before the axe fell - giving an irreverent look at the movie releases, both at the cinema and on DVD.

In 2005 TV3 produced its second late night chat show hosted by Brendan Courtney and called The Brendan Courtney Show which lasted for only one series, it aired Wednesdays at 10pm GMT. Brendan Courtney also presented The Property Game for TV3 the same year.

Xposé, hosted by Lorraine Keane, began airing in April 2007. It is an entertainment and celebrity focused show airing weeknights at 18.00. Beauty tips, fashion segments and celebrity interviews are the main components of the show.

Eight years after its first game show TV3 began broadcasting its second gameshow - in 2009 - the Irish version of Deal Or No Deal in association with the Irish National Lottery. It is produced by Endemol UK for TV3[17].

Reality television

TV3's first attempt at reality TV was Haunted House. It started in May 2002. Haunted House started out with about 26 contestants who would be ultimately voted out of the Haunted House by the public. The tasks where similar to that of I'm a Celebrity…Get Me Out of Here!.[18]

It would not be until 2006 that the station would attempt reality television again. The Box, fronted by Keith Duffy, debuted on Monday 9 October, 2006.[19]

The Apprentice is a localised version of the original Donald Trump reality series, the first series of which was broadcast in autumn 2008. The show returned in autumn 2009, making it the first time that a prime time TV3 show was renew following the first season. The Apprentice won the Best Entertainment Category at the 2009 IFTA awards.[20] TV3 snubbed the ceremony due to their concern over the number of RTÉ staff in the Academy.[21] An Irish version of a celebrity based The Apprentice will broadcast on the channel in spring 2010 and a 3rd series of The Apprentice is expected in September 2010.

On 21 April 2009 it was announced that the main presenter of Xposé (Lorraine Keane) was to leave the series. TV3 announced a nationwide search for a new presenter of the show, on the 4th of June the announce that Michael O'Doherty, Emma Ledden and Gerry Lundberg would judge the applicants on a new TV show called Total Xposure. [22]. On the 11th of June Sean Munsanje was declared the winner of Total Xposure, winning a 6 month contract with TV3 as the newest member of the Xposé Team.


TV3 is not known for vast amount of TV drama. In 2008 it produced its first one-off drama School Run, made in Ireland for TV3 with the assistance of the BCI's Sound and Vision Fund. It was the first original Irish drama produced by the station and aired at Christmas 2008. In 2009 TV3 announced two new dramas, Laura Windermere's Bag a contemporary adaptation of the Oscar Wilde play Lady Windermere's Fan set on the south of Dublin - this also received funding from the Sound and Vision Fund - and The Guards[23], which will air in early 2010.

The Tudors is made in Ireland for Showtime, but shown by TV3. Another series, Rock Rivals, was filmed in Ireland for ITV in the UK and shown by the station in early 2008.

During November 2009 rival broadcaster RTÉ announced that their hit medical drama, The Clinic, was cancelled after seven series. [24] Rumours spread around the Internet that TV3 were in talks with producers of the show. On 26th November, TV3's Xposé confirmed the reports, and TV3's Director of Programming, Ben Frow, confirmed that the station has been in talks with the shows producers, to bring the show to the station.[25] If the show gets the green light from the TV3 it will be the first time in the history of the channel that a full dramatical series will be independently produced for the channel.

Children's TV

In its first year TV3 produced its own Children's strand called Gimme 3. It was presented by Hector and Clodagh. Hector was none other than TG4 star Hector Ó hEochagáin. It ran for one hour between 4pm and 5pm, it included shows such as The Ren and Stimpy Show & Conan the Adventurer. It was axed in 1999.


In early 2008, TV3 made a serious effort to produce more Irish programming in response to criticism of its schedule. Factual programmes launched as part of this change included Me and The Big C, charting different people's struggle with cancer; Inside and Out, a makeover show hosted by Sinead O' Carroll; Dirty Money: The Story of the Criminal Assets Bureau, a crime documentary fronted by Paul Williams and Diary of... which followed six people as they went through life-changing events.

The autumn 2008 schedule continued this trend, with several Irish produced series including Now Then: How the Irish Have Sex, CCTV Cities with Donal MacIntyre, Living With Murder , presented by Maura Derrane, and Corrupt - examining corruption in Ireland. Crunch Time was a three part documentary exploring Irelands property crisis.

Many of TV3's factual programming is produced with the assistance of the licence fee through the BCI's Sound and Vision Fund or are produced in house by TV3's News and Information Department.

Imported programming

In its early years, the station aired a large amount of US programmes such as Sex and the City, Buffy the Vampire Slayer and Just Shoot Me!. US programming has become less of an attraction on TV3 with many of their US shows airing on their sister channel 3e. Law & Order:SVU, V and Modern Family all air on the channel. American Idol has been broadcast on TV3 quite close to its American airing for several years now.

Following Granada/ITV's aquistion of a 45% share in the station in 2000 (which ended in 2006), Granada allowed TV3 to simulcast several of its programmes including soaps like Coronation Street and Emmerdale (Previous to this Coronation Street and Emmerdale aired on RTÉ) as well as drama series such as Bad Girls and Footballers' Wives. TV3 also simulcast EastEnders from 1998 to 2000 (EastEnders is now broadcasting on RTÉ One and has been doing so since 2001). ITV reality shows including The X Factor, Dancing on Ice, I'm a Celebrity…Get Me Out of Here! and Britain's Got Talent are also simulcast on the station.

With regards to its daytime schedule, TV3's programming mainly consists of repeats of Coronation Street and Emmerdale, as well as UK and US versions of lifestyle shows such as What Not to Wear, How Clean is Your House?, The Jeremy Kyle Show and The Ellen DeGeneres Show.[citation needed]

On-air presentation

TV3 Network Ireland Ltd logo 1998 - 2006
  • September 1998 to July 2000: The original logo and design for the channel was devised by Dynamo[26].In the lead up to the network's launch, TV3's logo was unveiled during promotion ads on RTÉ and TG4. The logo consisted of a redesigned number 3. The upper half of the 3 was separated from the lower half, the two halves came together to form 2 swooshing arches that would form the 3. There were a number of different idents from September 1998 to July 2000 including 'Bubbles', 'Camera Lenses', 'Robot', 'Umbrella', 'Fan', 'Planets', 'Children's Toy', 'Bumper Cars' and 'Roller-Coaster'. Each of the idents would end with a girl whispering the word 'three' a number of times[27].
  • July 2000 to September 2003 In July 2000, TV3 developed new idents. The new idents removed the words 'tvthree' from beneath the stylized 3 logo. The project was directed by Dynamo's creative head of broadcast media, Brian Williams [28]. These were TV3's first idents to feature live action - actors would be seen in the background of the logo doing various day-to-day activities with the 3 logo spinning around to reveal itself. In 2001, some of these idents would have characters from Granada TV programming appear in the background, such as characters from Coronation Street, Emmerdale and Heartbeat.
  • September 2003 to March 2006: In September 2003, TV3 again launched a new set of idents. Again, this series of idents consisted of live action scenes. The final scene would see a large 'swoosh' effect in the center of the screen with the 3 logo appearing in the centre of the screen. These idents consisted of outdoor activities such as a walk at the beach, children playing football, children playing, people walking over the Ha'penny bridge etc. The presentation package was produced by Bruce Dunlop Associates [29].
TV3 Network Ireland Ltd logo 2006 - 2009
  • March 2006 - January 2009: In March 2006, TV3 took steps to rebrand as Channel 6 (now 3e) in an attempt to become a competitor in the Irish market. These idents consisted of live action scenes often involving the number 3 such as 3 drops of water into a river. The 3 logo now moved from just the stylized 3 into 3 circles with the stylized 3 in the last circle. The presentation package was produced by Cleverality[30].
  • January 2009 - August 2009: In January 2009, TV3 unveiled its new station logo - a simple sans-serif number 3 similar in style to that of TV3 (Viasat)'s logo. This revamp co co-insided with the re-launch of Channel 6 as '3e'. Officially, the TV3 logo is that of a box with a 3 cut out of the right hand side - this design is used on all news programmes. However, the idents consisted of a set of simple graphical 3s in a domino effect with different colours such as grey, purple and blue. The idents were produced by Image Now.
The TV3 Group logo 2009
  • August 2009 - present: Between August 2009 and February 2009 TV3 introduced 8 new idents. The first two idents - known as 'Orchard' and 'Elevator' - launched TV3's live action idents. In September, a third ident entitled 'Wave' was added, followed in October by a fourth ident known as 'Bridge'. A edited version of the Bridge ident (to promote the series 'V'), a sixth new ident known as 'Dog' was introduced in November 2009 and in December 2009 the ident 'snowman' was added and in February 2010 the 8th ident was added 'bubbles'. TV3 has been working with Image Now to create these Idents.

Continuity announcers

In-vision continuity links are broadcast during the 3 Daytime strand introduced in January 2008. This has since ended with the last in vision appearance in December 2009. The network employs two announcers - Conor Clear and Andrea Hayes. All announcements are pre-recorded unlike live continuity in RTE. Conor is also a host of "Monday Million" in association with the National Lottery.

TV3 Prime time schedule 2009/2010

The following schedule was announced by TV3 in August 2009, it is here purely to provide an idea of the type of schedule that TV3 provides during the year.

Movies are in red;comedies are in green, dramas are in dark green; reality shows are in yellow; game shows are in orange; news programming is in brown; Chat shows are in purple; Feature programming is in light green; Documentaries are in grey

6:00pm 6:30pm 7:00pm 7:30pm 8:00pm 8:30pm 9:00pm 9:30pm 10:00pm 10:30pm 11:00pm
Monday Xposé Friends Emmerdale as ITV1 Coronation Street as ITV1 Documentaries from TV3, International and the BCI Coronation Street as ITV1 The Apprentice Law & Order: Special Victims Unit Tonight With Vincent Browne
Tuesday Documentaries from TV3, International and the BCI Movie
Wednesday Documentaries from TV3, International and the BCI All Saints Midweek Documentaries from TV3, International and the BCI
Thursday Emmerdale as ITV1 Coronation Street as ITV1 Movie
Friday Coronation Street as ITV1 Documentaries from TV3, International and the BCI Coronation Street as ITV1 Deal Or No Deal Documentaries from TV3, International and the BCI
Saturday Who Dares, Sings! The Cube The X-Factor as ITV1 Xtra Factor as ITV2 Movie
Sunday Documentaries from TV3, International and the BCI Ant and Dec's Wanna BET? Documentaries from TV3, International and the BCI Doc Martin Movie
  • TV3's in-house independent production unit provide light documentaries during the year, mixed with documentaries from around the world and those produced with the aid of the licence fee via the BCI.
  • The prime time schedule also consists of TV3 News Updates at 21:00 and 23:00 each weeknight.
  • TV3 have bought a selection of ITV shows as part of the sale of TV3 to Doughty Hanson, this contract will expire in 2013. Many of the show are simultaneously broadcast on TV3 and the ITV Networks.
  • Wednesday nights viewing will be interrupted by Champions League Soccer.

TV3 in 2009/2010 will increase their current yearly average of 1700 hours of Irish television per year to around 1900 hours. This amounts to nearly 33% of their over all schedule, their contract agreement with the BCI state that they must provide 30% of Irish programming. [31]. Many of these new shows will be aimed towards their prime-time schedule, on average a half an hour extra per day on Irish programming in prime-time. The majority of Irish programming remains substainally part of their daytime schedule.

New in house productions

  • Tonight with Vincent Browne- Nightly News with Vincent Browne is rebranded with a new look and presentation.[11]
  • Midweek - airs weekly each Wednesday night focusing on the latest political and topical issues affecting Ireland and the wider world. Hosted by Colette Fitzpatrick. Similar to RTÉ's Prime Time.
  • 'Business Matters - weekly business related news series every Sundays at midday to be hosted by Ivan Yates.
  • Ireland's Crime Capitals - weekly sensationalist show that observes crime in Ireland
  • One Night in A&E - a one off special
  • 'The Cosmetic Surgery Show - specialist show that looks at the world of cosmetic surgery.
  • Surviving the Recession - a one off special looking at life in Ireland and the recession.

New independent productions

  • Deal Or No Deal - Irish version of the hit international series to be hosted by Keith Barry.
  • The Apprentice: You're Fired! - spin-off show to the Irish version of the Apprentice hosted by Brendan O'Connor.
  • The Guards - a two part Irish drama series.

Returning Shows (In house)

New Imported (American) Series

Returning Independent shows

Other schedules

  • TV3's Daytime schedule consists mainly of their homegrown In-house productions such as Ireland AM, The Morning Show, Midday and News @ 5:30 all of which run Monday to Friday.
  • TV3's late night schedule consists Play TV. Play TV is an Irish interactive premium phone in gaming show that is organized and promoted by Telemedia InteracTV, a Maltese Interactive phone service which provides such programmes to various television stations around the world from their base in Hungary. Telemedia InteracTV buy/rent 3 hours of air time from TV3 under contract and TV3.[32]
  • The weeknight late night schedule also consists of US Imports such as Huff, Strong Medicine and Standoff.

Play TV Controversy

Play TV was an interactive game show on TV3. It ran from May 2009 until March 2010. Over the course of 10 months it had an average audience of 16,000 viewers each night. It had an average of 100 calls a minute, the cost of a call was €1.50. It gave out €600,000 in prize money to 2,000 viewers (€300 each) over the 10 months. [33] [34].


On the 21st of September 2009 callers to Joe Duffy's Liveline, RTÉ Radio 1's controversial public issues show, complained about the phone charges and methods surrounding TV3's late night quiz show Play TV. Joe Duffy had users of the Play TV service discussing the problems with this type of show. Joe stated that many of his listeners and callers to the show had not got a satisfactory reply from TV3 in relation to their complaints and hence his reason for this section of the his show, TV3 were unwilling to be apart of the discussion show having been asked by RTÉ Radio. According to Joe Duffy the Regulator is not interested in this television show and is of the view that it is quite legitimate. Some of the contestants had not been paid their prize money. One caller explains Play TV to Joe Duffy: -

I was watching it one night for ten minutes or so and I had had enough of that so I decided to flick around and I came back about half an hour later the presenters was still at the same puzzle, they had 2 or 3 pictures and you have to pick out 3 things that were different, I spent some time figuring it out but it was simple enough and I thought surely somebody has seen those differences and she was giving more and more time for people to ring in, so I rang up. I got through to some lady who asked me some simple question to which I knew the answer. I was surprised to be asked another question because there was no forewarning of that but I knew the answer as it happened and then she said "Sorry try again you are not getting through" and that was it. So I was talking to a friend and she told me that I should ring the regulator called the Broadcasting Complaints Commission (BCC) they stated that they weren't the right people and pass my email on to another regulator I have not got a reply. It didn't cost much but if they are getting numerous calls in each night that amounts to a huge take for them and I feel it is a rip off. I am surprised that any TV station would be operating like this and would be allowing it to go on.

TV3 advised viewers who played the game to go to RegTel the self-regulatory body of premium rate phone number in Ireland with any complaints. RegTel only require the phone company to advise users that they have reached their €60 limit they do not require that they prevent players from continuing to play. [35]

In response to the negative reaction from audiences to Play TV David McRedmond (CEO, TV3) was indignant about the show stating: -

Look, we've been through the toughest recession, with revenues plummeting to minus 20% to 25%. We've had two rounds of redundancies and all taken pay cuts, and we're doing our best to survive. And then we do something like Play TV and there's been all sorts of complaints.

David McRedmond stated that the show gets 12,000 viewers on some nights and that if people think it is "low-rent" they don't have to watch it. He feels that the Joe Duffy show was unfair to TV3 and stated that RTÉ radio show had two days of complaints and yet spoke nothing about the TV3 documentary The Forgotten Irish (which had been fund part by the licence fee). [36]

Complaints to the BAI

On September 25, 2009 the Broadcasting Authority of Ireland met to review 20 complaints made to it by individuals in relation to Play TV. Of the 20 15 were upheld, 1 was rejected, 1 was determined to be invalid and 2 remained under investigation.

TV3's full responce to each of the complaints were as follows [37]: -

1.Play TV as a programme has been notified to all appropriate authorities and received all appropriate consents (including that of the Premium Rate Service Regulator – RegTel).
2.The programme is run in accordance with all appropriate Codes of Practice and Regulatory Consents.
3.All appropriate terms and conditions are on display.
4.The Presenter of the service also informs viewers of the pricing which is clearly on a per call basis. The fact that not all calls get through to the studio is also made clear.
5.Full terms and conditions, help lines and other information are available via a non-premium rate number which is displayed on the screen and further, are available at
6.We would further make the point that the website makes it clear as to the winners are each night. TV3 can confirm that as of mid July, over 330 had won prizes of up to several thousand euros each. Full details are available on the website.
7.Given the nature of the prizes (up to several thousand euro per competition) and the nationwide distribution of the programme, TV3 would state that it is not reasonable to expect that if you simply know the answer to the question and ring in with it that you would win the prize.
8.The principle behind this service is exactly the same principle as behind that run on all other broadcasters in Ireland which use Premium Rate numbers to enter a competition. It is universal practice that a winner is then selected from the number of individuals who will have got the correct answer. This is a particularly prevalent form of competition mechanic when prizes such as cars, holidays etc., are given away on programmes such as The Late Late Show etc.
9. The service clearly states there is a charge per call. Given the time of the programme, the service is clearly aimed at an adult audience. It must be stressed that an individual can only incur charges if they ring the service. There is no subscription element or other charge or mechanisms. The fee is payable only upon calls made.

In upholding the 15 complaints the BAI stated "that these broadcasts were in breach of the General Advertising Code and in particular sections 6.1, 3.1, 3.1.3 and 3.1.4." [38]

6.1 The general principles and rules applying to all commercial communications and, where relevant, the general rules pertaining to advertising shall apply to teleshopping.
3.1 All commercial communications shall be prepared with a sense of responsibility both to the individual and to society and shall not prejudice the interests of either. All commercial communications shall be legal, honest, decent and truthful.
3.1.3 Commercial communications shall not contain inaccurate or misleading claims, statements, illustrations or representations, either direct or implied.
3.1.4 Commercial communications shall not omit relevant information in a manner that, in the result, is misleading or is likely to mislead. This means that all pertinent details of an offer shall be stated in a clear and understandable manner.

The BAI went on to say that it did not agree with the manner in which each complaint was replied to - a standard manner that did not take into account each individual complaint. As for other TV shows that provide prizes it stated; that the winner was selected at random sometime in the future, were a closing date/time was specifically given, this is not the case on PlayTV.

On viewing one of the spot the difference tapes the Authority thought it unlikely that no one during the whole game was able to get through to the presenter until the last minute of the game and that it the presenter continued to suggest that no one was calling because - as far as the presenter was concerned - the "easy" spot the difference was very difficult.

In January 2010 the compliance committee of the Broadcasting Authority of Ireland up held 10 more complains against TV3 and their broadcast of Play TV. However as requested, in 2009, TV3 gave individual replies to each complaint rather than a standard reply as give with the previous complaints. Three other complaints about Play TV were rejected by the BAI. [39]

In their judgement the compliance committee found that Play TV's practices were “misleading and unfair”. In one example they found that one of the questions on the show asked, which eyes are Brad Pitt's, in all 12 eyes were shown on screen and one after another contests rang in until the final caller had eliminated each of the other 11 eyes only to find that the final pair of eyes were not the correct answer, as it turned out several sets of eyes were the answer to the question. [40]

In February 2010 the compliance committee of the Broadcasting Authority of Ireland up held 3 more complains against TV3 and their broadcast of Play TV.[41]

Play TV Finishes

On March 5th 2010 TV3 announced that Play TV's contract was terminated with immediate effect. Its last airing was from 00:15 to 03:15 on Saturday Morning March 6, 2010. TV3 noted the professionalism of Telemedia. TV3 also took time to note that it did not receive licence fee revenue, it has 30% of its schedule dedicated to Irish programming, their redundancies during 2009, the economy and PlayTV's help in providing some money to continue their list of Irish shows. They also noted how News at 5.30, Tonight with Vincent Browne and The Apprentice had won an award at the annual IFTA awards. In their statement they put the removal of the "infomercial" down purely to audience figures rather than the complaints received and upheld by the BAI. They did not apologize for their conduct. [42]

OneVision DTT Licence application

On 1 May 2009 Fintan Drury chairperson of the OneVision consortium made up of TV3 Group, Arqiva, Eircom and Setanta. announced that OneVision is to enter negotiations with the BCI) with the view to takeover operations of the pay DTT service.[43] If negotiations are deemed successful it may see the launch of DTT in late 2010/early 2011 at a proposed operation cost of €40 million. OneVision aspire to offer 23 channels coinciding with the free-to-air channels.[12] See OneVision for further information on the subject.Eircom is majority stakeholder in this project.[44]


Many media commentators have criticised TV3 for the lack of original programming on the station, although a major effort has been made in 2008 to deal with this criticism. The view of many commentators such as Stephen Price of The Sunday Times and Tom McGurk of The Sunday Business Post is that TV3 need to differentiate themselves in the growing Irish multi-channel market by making more original programming than at present.[45][46][47]

Many Irish people were shocked in December 2009 at the manner in which TV3 News disclosed that Finance Minister Brian Lenihan was suffering from a serious illness. Senior government sources spoke of "outrage" across the political spectrum at the insensitive content and tone of a news bulletin broadcast, which the station had earlier flagged as a "news story of national importance". It was said: "TV3 was a total disgrace, at one stage speaking of the minister in the past tense. That was the most disgraceful broadcast I have ever heard."[48]

The next month, the complaints committee of the Broadcasting Authority of Ireland upheld complaints that a late-night quiz show on TV3 was "misleading, dishonest and unfair". Viewers were misled that there was a €32,000 jackpot to be won, but the eventual winner won a prize of only €1,000.[49]

See also


  1. ^ "Digital Terrestrial Television". RTÉ Transmission Network Limited. 10 December 2002. Retrieved 3 August 2009. 
  2. ^ a b "Doughty Hanson Annual Review 2008". Doughty Hanson & Co.. 1 January 2009. Retrieved 24 June 2009. 
  3. ^ "Doughty Hanson Annual Review 2009". Doughty Hanson & Co.. 1 January 2010. Retrieved 10 March 2010. 
  4. ^
  5. ^
  6. ^
  7. ^
  8. ^
  9. ^ "Canwest to sell share in TV3". RTÉ News. 16 January 2006. Retrieved 7 March 2009. 
  10. ^ "TV3: lots of Heartbeat, but there's little pulse". Irish Independent. 21 January 2006. Retrieved 7 March 2009. 
  11. ^ a b c
  12. ^
  13. ^
  14. ^
  15. ^ "Waking up with Mark and Amanda". Irish Independent. 18 September 1999. Retrieved 3 August 2009. 
  16. ^ "TV3 Launches new day time show". TV3. 8 April 2009. Retrieved 3 August 2009. 
  17. ^
  18. ^ "Will haunted house conquer Laois man?". Laois Nationalist. 28 May 2002. Retrieved 7 March 2009. 
  19. ^ "Keith Duffy Hosting TV3 Reality Series ‘The Box’". IFTN. 7 September 2006. Retrieved 7 March 2009. 
  20. ^ "Irish Film & Television Awards Winners Announced". IFTN. 14 February 2009. Retrieved 7 March 2009. 
  21. ^ "TV3 will shun IFTA Award coverage". The Evening Hearld. 8 January 2009. Retrieved 7 March 2009. 
  22. ^ "Judging Panel for Total Exposure Announced". IFTN. 4 June 2009. Retrieved 30 June 2009. 
  23. ^
  24. ^
  25. ^
  26. ^
  27. ^
  28. ^
  29. ^
  30. ^
  31. ^ a b
  32. ^ "TV3 Launches Live Interactive Quiz Show". IFTN. 26 May 2009. Retrieved 7 August 2009. 
  33. ^
  34. ^
  35. ^
  36. ^
  37. ^
  38. ^
  39. ^
  40. ^
  41. ^
  42. ^
  43. ^ Noonan, Laura (2 May 2009). "OneVision sets sights on paid-for TV project". Irish Independent. Retrieved 3 August 2009. 
  44. ^ "OneVision wants DTT licence". The Irish Times. 1 May 2009. Retrieved 3 August 2009. 
  45. ^ "Who needs TV3". Tom McGurk. Sunday Business Post. 30 June 2002. Retrieved 7 March 2009. 
  46. ^ "Comment: Stephen Price". Stephen Price. The Sunday Times. 27 August 2006.,,2101-2326325.html. Retrieved 7 March 2009. 
  47. ^ "Radio Telefís Éireann Annual Report & Consolidated Financial Statements 2003". RTÉ. Retrieved 7 March 2009. 
  48. ^
  49. ^

Coordinates: 53°18′34″N 6°21′20″W / 53.309565°N 6.35564°W / 53.309565; -6.35564

External links

Got something to say? Make a comment.
Your name
Your email address