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Weblogs, Inc.
Type Subsidiary of AOL
Founded 2003
Key people Brian Alvey
Jason Calacanis
Industry Internet
Products enterprise blogging
Employees ~>150 worldwide
Parent AOL

Weblogs, Inc. is a network of around 90 weblogs, covering a variety of subjects, from computers and gaming to the likes of food and independent film. Roughly half of these blogs are regularly updated and maintained. Weblogs, Inc. was founded in September 2003.



Weblogs, Inc. was founded by Brian Alvey and Jason Calacanis[1] with an investment from Mark Cuban. The company was founded in the wake of Calacanis' Silicon Alley Reporter magazine.

By early 2004 Weblogs, Inc. and Gawker Media were establishing the two most important templates for networked blog empires. At that time Weblogs, Inc. consisted of a few dozen blogs designed for professional readership, all residing as subdomains of The exception was Engadget, a stand-alone site covering new technology in blog format. Engadget was co-founded by Peter Rojas, the former editor of Gizmodo in the Gawker Media network.

By the end of 2004 and continuing through the start of 2006, Weblogs, Inc. expanded its focus to consumer topics and launched a series of domain-specific sites independent of the domain but sharing the same network-wide blogroll. At the start of 2006, 26 stand-alone sites populated the network, and over 50 subdomain blogs were in operation. Retired blogs and event blogs, archived and visible on the network, numbered 19. A few of the company principals maintain personal blogs in the blogroll, and the home page is maintained in blog format. Entrepreneur Mark Cuban, an early investor in the company, keeps his personal weblog on the Weblogs, Inc. network.

At the start of 2006, the company structure consisted of an executive and administrative team of eight individuals, including the aforementioned Calacanis, Alvey, and Rojas. Thirty-two "lead" bloggers edited content channels or stand-alone sites, and managed topic-specific staffs of bloggers. At that time the company contracted about 150 freelance bloggers.

Weblogs, Inc. was (and is) considered the largest-scaled attempt at enterprise blogging. The network sells an inventory of display advertising space supplemented by Google AdSense. Revenue from AdSense alone was claimed to be approaching $1,000,000 USD per year.[2]

Weblogs, Inc. was purchased in October 2005 by AOL for a reported $25 million. While details were sketchy, it was reported in "Blogebrity: The Blog" that the bloggers would maintain all their rights, and would even come out of the deal in better condition. Headlines from blogs would begin to appear in AIM and at, new contracts would be signed allowing bloggers to use their content offline, and AOL would be moving to an ad format that would match Weblogs, Inc. Weblogs, Inc. would be operated as an independent AOL-owned company.




Launched in March 2004, Engadget is updated multiple times a day with articles on gadgets and consumer electronics. Although Engadget appears to be a weblog, it is really a webzine.[3] It has been nominated for numerous awards, including a 2004 Bloggie for Best Technology Weblog, and 2005 Bloggies for Best Computers or Technology Weblog and Best Group Weblog; Engadget won Best Tech Blog in the 2004 and 2005 Weblog Awards.


Joystiq is a popular weblog covering video games and video game culture.

TV Squad

TV Squad is a television weblog founded on March 10, 2005 and in 2006 was one of the most popular on the internet.[4] TV Squad was originally conceptualized to allow any Weblogs, Inc. blogger to write about the television shows they watch. Eventually a core group of bloggers for the site was realized, with several other Weblogs, Inc. bloggers contributing on an irregular basis. TV Squad currently has approximately 20 regularly contributing bloggers. Writers include Adam Finley,Keith McDuffee, Bob Sassone, Wil Wheaton and Paul Goebel. During the 2007–2008 Writers Guild of America strike, while some industry blogs stopped or wrote articles in support of the strike, TV Squad continued to publish material normally.[5]


Autoblog is a popular weblog and podcast about automobiles and the automotive industry.

TUAW (The Unofficial Apple Weblog)

TUAW covers tips, reviews, news, analysis and opinion on everything Apple. Founded in 2004 and one of the most successful blogs from Weblogs, Inc.

Download Squad

Download Squad is a popular blog following web based and downloadable software and news for desktop and mobile platforms. Consistently cited among popular software blogs, and named among Computerworld's list of the ten best written blogs on the Internet in 2008.[6]


  1. ^ "Weblogs, Inc.". Retrieved 2007-08-04.  
  2. ^ The Jason Calacanis Weblog
  3. ^ Till, Francis (May 8 2005). "Bill Gates and the alternative future of news". National Business Review. Retrieved 2008-07-15.  
  4. ^ Berr, Jonathan (03/16/06). "Netscape Is Back". The Street. Retrieved 2008-07-15.  
  5. ^ Ingram, Matthew (November 14, 2007). "Pulling the plug". The Globe and Mail. Retrieved 2008-07-15.  
  6. ^ Brandon, John (October 17, 2008). "The top 10 best-written blogs". Computerworld. Retrieved 2009-06-04.  

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