The Full Wiki

Tagline: Wikis

Advertisements
  

Note: Many of our articles have direct quotes from sources you can cite, within the Wikipedia article! This article doesn't yet, but we're working on it! See more info or our list of citable articles.

Encyclopedia

From Wikipedia, the free encyclopedia

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.

Examples of famous movie/television taglines are:

See also

References

  1. ^ a b Mooallem, Jon (2004-02-29). "How movie taglines are born". Boston Globe. http://www.boston.com/news/globe/ideas/articles/2004/02/29/how_movie_taglines_are_born?mode=PF. Retrieved 2008-02-17. "the seminal tagline for The Fly ("Be Afraid. Be Very Afraid.") [...] "Just when you thought it was safe to go back in the water . . ." (Who remembers that the line promoted "Jaws 2," not the original?)" 
  2. ^ "Sands of Oblivion: Some Secrets Should Never be Unearthed!". Horror Year Book. 2008-02-07. http://www.horroryearbook.com/542918/sands-of-oblivion-some-secrets-should-never-be-unearthed. Retrieved 2008-02-17. "That may be the second most over used tagline after “In space no one can hear you scream.”" 
  3. ^ Muir, Hazel (2006-03-14). "In space no one can hear you scream". New Scientist, issue 2542. http://www.newscientist.com/article/mg18925421.400.html. Retrieved 2008-02-17. 
  4. ^ "Taglines for Star Wars (1977)". IMDb. http://www.imdb.com/title/tt0076759/taglines. Retrieved 2008-02-17. 
  5. ^ Erickson, Hal. "Love Story: MTV movies". Allmovie. http://www.mtv.com/movies/movie/21324/moviemain.jhtml. Retrieved 2008-02-20. "The movie's tagline "Love means never having to say you're sorry" became an iconic American catchphrase" 
  6. ^ Sir, Paul (2007-04-21). "It’s heart warming to hear Dr Mahathir saying ‘I’m sorry’". The Borneo Post. http://www.theborneopost.com/?p=17078. Retrieved 2008-02-20. 
  7. ^ Abbott, Jerry (2008-02-13). "The meaning of true love". The Torrington Telegram. http://www.torringtontelegram.com/V2_news_articles.php?heading=0&page=&story_id=1531. Retrieved 2008-02-20. "In 1970 the movie “Love Story” with Ali McGraw and Ryan O’Neal coined the phrase: “Love means never having to say you’re sorry.”" 
  8. ^ "Taglines for "Star Trek" (1966)". IMDb. http://imdb.com/title/tt0060028/taglines. Retrieved 2008-02-17. 
  9. ^ "Taglines for "The X Files" (1993)". IMDb. http://imdb.com/title/tt0106179/taglines. Retrieved 2008-02-17. 
Advertisements

Quotes

Up to date as of January 14, 2010
(Redirected to Advertising slogans article)

From Wikiquote

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product.

Sourced

Slogan Product First
use
Author or Agency Source and notes
An apple a day keeps the doctor away. Apples 1900s Michael Pollan, The Botany of Desire, Random House, 2001, ISBN 0375501290, p. 22, cf. p. 9 & 50
Ivory Soap - 9944/100% Pure. Ivory Soap 1882 Unknown employee of Procter & Gamble Julian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did‎ (1959), p. 7.
Good to the last drop. Maxwell House coffee 1926 Allegedly coined by Theodore Roosevelt in 1907, although the claim is dubious; adopted as Maxwell House's tagline in 1926. Isaac E. Lambert, The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans‎ (1941), p. 35.
I'd walk a mile for a Camel. Camel cigarettes 1921 Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich‎ (2006), p. 226.
The pause that refreshes. Coca-Cola 1929 Edward Collins Bursk, The world of business‎ (1962), p. 335.
There is no spit in Cremo! Cremo cigars by American Tobacco 1929 Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4.
Breakfast of Champions Wheaties 1935 Blackett-Sample-Gummert Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."
Melts in your mouth, not in your hands. M&Ms 1954 Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.
It takes a licking and keeps on ticking. Timex Corporation 1956 William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21.
We drink all we can. The rest we sell. Utica Club 1965 Doyle Dane Bernbach Art Direction‎ (1967), p. 133.
A mind is a terrible thing to waste. United Negro College Fund 1970s Young & Rubicam George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10.
It takes a tough man to make a tender chicken. Perdue 1972 Scali, McCabe & Sloves Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.
Between love and madness lies Obsession. Calvin Klein's Obsession 1985 Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.
The lion leaps from strength to strength. Peugeot 1980s J. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.
With a name like Smuckers... it has to be good. Smuckers Cynthia S. Smith, Step-by-step Advertising (1984), p. 74.
Obey your thirst. Sprite Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.
Be all that you can be. United States Army 1981-2001 N. W. Ayer Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.
Is it live, or is it Memorex? Memorex video cassettes 1970s Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.
Sometimes you feel like a nut, sometimes you don't. Peter Paul Almond Joy & Peter Paul Mounds 1953 Dancer-Fitzgerald-Sample Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.
So easy a caveman can do it. GEICO Laura Lowell, 42 Rules of Marketing (2007), p. 21.
Put a tiger in your tank. Esso/Exxon Brian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60.
I want my MTV. MTV Mark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive‎ (2004), p. 41.
Nothing outlasts the Energizer. It keeps going and going and going. Energizer batteries Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45.
You got peanut butter in my chocolate!
You got chocolate in my peanut butter!
(Voiceover) Two great tastes that taste great together.
Reese's Peanut Butter Cups 1970 Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (1006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather).
Just Do It. Nike 1988 Robert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh‎ (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151.
Like a good neighbor, State Farm is there. State Farm Insurance 1971 DDB Worldwide Richard Jackson Harris, A Cognitive Psychology of Mass Communication‎ (2004), p. 100.
Maybe she's born with it. Maybe it's Maybelline. Maybelline 1991 Robin Andersen, Jonathan Gray, Battleground: The Media‎ (2008), p. 7.

External links

Wikipedia
Wikipedia has an article about:

Why You So Fly, Because Your Looking far below that sky OXFORD BOOK STORE-MUCH MORE THAN A BOOK STORE


Advertisements






Got something to say? Make a comment.
Your name
Your email address
Message