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Tanqueray
Tanqueraybottles.jpg
left: Tanqueray "London Dry";
right: Tanqueray "No. Ten"
Type Gin
Manufacturer Diageo
Country of origin Scotland
Introduced 1830
Proof 94.6

Tanqueray is a brand of British gin produced in Scotland and marketed worldwide by beverage giant Diageo Plc.

Contents

History

Tanqueray Gin was initially distilled in 1830 by Charles Tanqueray in the Bloomsbury district of London. When Charles died in 1868 his son Charles Waugh Tanqueray inherited the distillery, which operated until it was severely damaged in World War II. Only one of the facility's stills survived the Axis bombing. The remaining still, now known as "Old Tom", has since been moved to Cameron Bridge, Scotland.

Tanqueray is a London Dry Gin, so called because of the distillation process, not the origin of the product and is primarily produced in Scotland for export to its largest market, the US. London Dry Gin is made through double distillation of a neutral grain spirit with botanicals added during the second distillation.

Tony Sinclair, a fictional, highly esteemed socialite, was Tanqueray's spokesman in the U.S.A. for several years.[1] Created by Conor Sheridan, Glenn Porter, and Fred Liedtke for Grey Advertising, he made his physical debut in commercials, portrayed by Rodney Mason as a madcap socialite of Black British descent.

Products

Tanqueray London Dry Gin is the original variant, launched in 1830; the key botanicals are juniper, coriander and angelica root. It is variously sold at 94.6 proof (47.3% abv), 86.2 proof (43.1% abv) (e.g., in the UK[citation needed] and Sweden[2]), and 80 proof (40% abv) (e.g., in Australia, Canada, and New Zealand). The top markets for sales are U.S., Canada, duty free, Spain, and Italy.[3]

Tanqueray No. Ten was introduced in 2000 and targeted at the martini market. It goes through a quadruple-distillation.[citation needed]

Tanqueray Sterling Vodka was introduced in 1989 and is available in both neutral and citrus flavours. Its main market is the U.S.[citation needed]

A bottle of Tanqueray Rangpur gin

Tanqueray Rangpur Gin was introduced in Maryland, Delaware, and Washington, D.C. in the summer of 2006. It has a strong lime flavour, the result of rangpur limes, ginger, and bay leaves being added during the final distillation process. It is produced at 82.6 proof (41.3% abv) and is now available throughout the United States.[citation needed]

Tanqueray Malacca Gin (discontinued) was introduced in 2000 as a "wetter" alternative to the London Dry, with more sweetness and a stronger fruit palate (most notably grapefruit). It was discontinued in 2004.[citation needed]

Notable spirit ratings for Tanquery offerings include a string of Double Golds (for its basic London Dry) for 2005-2007 from the San Francisco World Spirits Competition.[4]

References

External links








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