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Tata Sky
Type Joint venture between
* Tata Group
* STAR
Founded 2004
Headquarters 3rd Floor, Bombay Dyeing AO building, P B Marg, Worli, Mumbai, India
Area served India
Key people Vikram Kaushik (Managing Director and CEO)
Industry Media
Products Direct-To-Home service & Satellite Television
Website www.tatasky.com

Tata Sky is a DTH satellite television provider in India, using MPEG-4 digital compression technology, transmitting using INSAT 4A at 83.0°E.[1]

Contents

History

It is a joint venture between the Tata Group, that owns 85% and STAR Group that owns a 15% stake.[2] Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 205(as on February 2010) channels and some interactive ones.

The company uses the Sky brand owned by British Sky Broadcasting.[3]

In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing suscribers.

In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 75%.

STAR’s parent company, News Corporation, owns an International group of DTH businesses that include Sky Italia in Italy and Foxtel in Australia.

Tata Sky+

Tata Sky+ is a premium set-top box-cum-Personal Video Recorder that allows recording up to 90 hours of live TV, recording one programme while watching another, pause, fast-forward and rewind a live telecast and review a TV programme.

Certifications and Honours

ISO 27001:2005 accreditation

In March 2009, Tata Sky, became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security[citation needed]. ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The assessment for the certification was conducted by Intertek Systems Certification, the management systems registration business unit of Intertek Group. This certification confirms that every transaction carried out through Tata Sky’s IT systems are highly secure.

SUPERBRAND 2009 – 2010

Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Superbrands Council. It is the only Indian DTH to have won this distinction[citation needed].

See also

References

External links








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