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Launched March 3, 1990
Owned by Gestevisión Telecinco, S.A.
Picture format 4:3 majority of the programs
16:9 for sports shows
Audience share 16.2% (2009, EGM)
Slogan Yo Tambien.
(Me Too.)
Country Spain
Analogue normally tuned to 5
Digital normally tuned to 5
Digital+ Channel 15
Imagenio Channel 5
ONO Channel 5
Gestevisión Telecinco, S.A.
Type Public (BMADTL5)
Founded 1989, first transmission on 3 March 1990
Headquarters Madrid, Spain
Key people Alejandro Echevarría (Chairman of the board), Paolo Vasile (CEO)
Industry Media
Products Television and radio broadcasting, and online content
Revenue €981.9 million (2008)[1]
Operating income €387 million (2008)[1]
Profit €211 million (2008)[1]
Employees 1,180 (2008)[1]

Gestevisión Telecinco, S.A., (BMADTL5) is a Spanish television station, one of the leading Spanish private TV companies. It is the second private television in Spain after Antena 3.



Gestevisión Telecinco was one of the first three private television channels in Spain. It was incorporated in Madrid on 10 March 1989, with three main shareholders, Anaya Group, ONCE and Silvio Berlusconi, each with a 25% share and was granted a TV concession on 28 August 1989. It started broadcasting on 3 March 1990. On 10 March 2000, the Spanish government renewed the concession for a further 10 years. In 1997 Silvio Berlusconi's Mediaset acquired most of the shares in Telecinco.[2] Gestevisión Telecinco was listed on the stock exchange on 24 June 2004.[3]

The Group-Gestevision Telecinco, with a capital of 12,000 million pesetas, was issued a licence by the Spanish government on 25 August, 1989.

The main director of Atlas, Chema Baptist, added maximum responsibility of Telecinco's internet area and new business multiplatform to his duties. This decision was part of the company's policy of harnessing content creation and management in new technologies, and it took place immediately after the repurchase of 50% of his internet branch was finalised by Orange in 2001.

Paolo Vasile

In 1998, after the arrival of Paolo Vasile as Delegated Advisor, Telecinco became more prominent in Spain. The channel airs popular shows including Aída, CSI and Hospital Central. Between March 2006 and July 2008, for 29 consecutive months, Telecinco led audience figures in Spain. Currently, Telecinco is under performing and this has led to changes in its scheduling by moving or removing popular programmes to different timeslots in order to secure ratings.

Reality and the telebasura

Aqui Hay Tomate although axed remains one of Telecinco's most popular programming.

Telecinco is renowned for its reality shows, having produced a number of popular series in the last decade, Gran Hermano, Supervivientes, Hotel Glam, Operación Triunfo, among others. Reality shows feed many of the channel's other programmes such as the morning show El Programa de Ana Rosa, the afternoon and weekly nightly show Salvame and the weekly discussion show La Noria. All these programmes experienced a substantial ratings boost thanks to the Reality Effect.

Telecinco-Cuatro merger

On 18 December 2009, Mediaset, controlling shareholder of Gestevisión Telecinco and Prisa, parent company of Sogecable, presented an agreement to merge their television operations (Telecinco and Cuatro).

After the merger, Cuatro will by purchased in full by Telecinco. As part of the deal, Prisa will buy newly issued shares of Gestevisión Telecinco, giving it a 18% stake in the enlarged company.

This agreement makes Gestevisión Telecinco the largest television network in Spain by audience share. In total the group will have a total of eight free-to-air channels: Telecinco, LaSiete, FactoríaDeFicción, CincoShop, Cuatro, CNN+, 40 Latino and Canal Club.

The chairman of the enlarged Gestevisión Telecinco (which will keep the brands and editorial structure of both Telecinco and Cuatro) will be Alejandro Echevarria, with two CEOs, Paolo Vasile (content) and Giuseppe Tringali (advertising). Prisa also has two CEOs and will nominate the vice-chairman of the operator.

As part of the agreement, Gestevisión Telecinco will take a 22% shareholding in the Digital+ platform.[4][5]


It is currently owned by Mediaset Investimenti (50.5%%), Prisa (18,3%) and free-float (36.9%). In 1997, the corporate identity was changed from Tele 5 to the current Telecinco, dropping Berlusconi's flower logo in the process.



Telecinco has recently digitalised their production facilities. This will allow broadcasting in up to 16 different languages, 5.1 surround sound, interactive services, widescreen (16:9) programming and even high-definition television in the future (it currently broadcasts in 4:3 and mono in DTT).


Digital Terrestrial


  • FactoríaDeFicción Devoted to TV series and films.
  • La Siete Dedicated to Telecinco programming, Series and reality shows.
  • Cincoshop A shopping channel.



Used from 1990 to 1997 Used from 1997 to 2001 Used from 2003 to 2008 Used from 2008 to Present
1990 - 1997 1997 - 2001 2003 - 2008 2008 - Present


External links


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