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Telus Corporation
Type Public
TSXT
NYSETU
Founded 1999 with the merger of
Telus (Alberta) and BC Tel
Headquarters Canada Burnaby, British Columbia
Key people Darren Entwistle, President and CEO
Industry Telecommunications
Revenue C$9.653 billion (2008)
Operating income C$2.066 billion (2008)
Net income C$1.128 billion (2008)
Employees 36,600 (2008)
Website www.telus.com

Telus (TSX: T, T.A; NYSE: TU) is a national telecommunications company in Canada that provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment, and video. The company is based in Burnaby, British Columbia. Telus utilizes CDMA 2000, IDEN, and HSPA+-based mobility phone networks.

Telus is a member of the British Columbia Technology Industry Association.

Contents

Background

Telus Communications (Alberta) was created in 1990 by the government of Alberta as a holding company in order to facilitate the privatization of a crown corporation, the Alberta Government Telephones Commission (AGT).[1][2][3] In 1995, it acquired Edmonton Telephones (Ed Tel) from the City of Edmonton[4] making Telus the owner of all telephone service in the province. In 1996, Telus was introduced to the public as the consumer brand, replacing AGT and EdTel.[1][5] In 1999, Telus Corporation was created by the merger of Telus (Alberta) and BCTel with the new entity retaining the Telus name.[6][1] As a result of the merger Telus became Canada's second largest telcom with 22% of market share compared to Bell Canada's 42%.[6][7][8]

Acquisition of Clearnet

In the 1999/2000 period Telus acquired through merger the high performing Clearnet Communications, a cellular company that was based in Scarborough (Toronto) Ontario, which gave it foothold in the highly competitive central Canadian market (Ontario, Quebec). The company had its origins in nearby Pickering and was by 1997 outperforming the other Toronto/Ontario based cellular companies through its easily accessible product (the actual phone sold in various stores) and its high tech marketing strategy of its time, that emphasized uncluttered simplicity and a bright future outlook through its nature and animals motifs.

Labour dispute

Telus' labour dispute with the Telecommunications Workers Union (TWU) began after the previous contract, negotiated with BCTel before the Telus merger, expired at the end of 2000. After Telus made its final offer to the TWU, it informed the union of its intention to bring an end to the dispute by unilaterally implementing its April offer to employees in Alberta and British Columbia. The union was locked out the next day.

On July 25, 2005, Telus blocked its Internet subscribers from accessing a website supporting locked out union members. The company expressed concerns over content on the site, saying it identified employees crossing picket lines and encouraged disruptive behaviour,[9] while the union alleged it amounted to censorship.[9][10] The British Columbia Civil Liberties Association issued an official objection to the unilateral blocking on July 26, stating "Telus is leveraging its power as a telecommunications service provider to censor a specific group, shut down debate and limit the messages conveyed about the current labour dispute".[11] An Alberta court injunction ordered the blocked website, Voices For Change, to remove postings of "Telus employee photos" and other "intimidating or threatening material". The site owner agreed to comply and Telus unblocked the website.[12] Telus and the TWU ratified a tentative agreement on November 18, 2005, ending the dispute.[13]

Adult content

In 2007, Telus began offering in-house pay-per-download pornography sales via cellphone. Explicit pictures and videos were made available at prices ranging from $3 to $4 per download.[14] Industry analysts described the action as a landmark move, being the first such offering by a North American wireless company.[15]

In response to objections by religious groups, Telus has since discontinued sales of adult content.[16][17]

Discontinuation of analog service

In 2008, Telus discontinued its analog mobility phone network due to the lack of available parts for the equipment. Telus has offered a cost-sharing arrangement to bring landlines to customers who are affected by the analog network shutdown in rural areas as digital signals do not work as well as analog ones in such areas.[18]

Wireless HSPA+ Network Upgrade

Telus signed an agreement with Nokia Siemens Networks and Huawei to create an overlay HSPA network that will run along side its existing CDMA network.[19] The network launched on November 5, 2009.[20] The network, jointly built by Bell and Telus, is the largest HSPA+ network in Canada, covering over 93% of the Canadian population.[21] The HSPA+ network provides download speeds of up to 21 Mbps and roaming in over 200 countries.[22]

Telus International

Telus has an estimated 7000 employees in the Philippines where it is known as Telus International, Inc. as part of its global expansion. Its regional office is located in Pasig City, while satellite offices can be found in Taguig City and recently opened another branch in Cubao, Quezon City.[23] The majority of the workforce employed in the Philippines are used for North American contact centre support and business process services. Other regional offices are situated in Gyeonggi-do, Korea and Vancouver, Canada. The main corporate office is headquartered in Singapore. [24] Telus International has just recently expanded into the United States.

Reception

In October 2008, Telus was named one of BC's Top Employers by Mediacorp Canada Inc., which was announced by The Vancouver Sun, The Province and the Victoria Times-Colonist.[25]

In recent years, the company has been accused of taking actions to hinder the emergence of competition in Canadian telecommunications.[26][27][28][29][30][31] This, along with other industry concerns, has led to consumer[32] and industry[33] pressure to reform the regulatory system governing the Canadian telecommunications industry. [34][35][36]

Marketing strategies

A Telus store in Moncton, New Brunswick

Telus advertising has been noted for its use of whimsical, nature-themed imagery and the slogan, 'The Future is Friendly'. Many of the company's television, outdoor, in-store, and print ads feature animals including pot-bellied pigs, a tree frog, a monkey, a lizard, a duck, fish, a hedgehog, a meerkat, and lately have been focusing on pygmy goats.[37][38] Beyond traditional media, Telus has also extended its brand imagery to both its website[39] and its online advertising.[40] The foundations of the Telus brand originated with Clearnet Communications, including its colours, use of animal motifs and the "the future is friendly" word tag, which was developed and started by Clearnet in the late 1990's. The official Telus colours are green and purple.

2005 Christmas campaign

For the Christmas season in 2005, an ad campaign was launched involving a hippopotamus named Hazina from the Greater Vancouver Zoo, accompanied by the song "I Want a Hippopotamus for Christmas". On May 31, 2006, the zoo was formally charged with animal cruelty for their treatment of Hazina.[41][42] Telus pledged $10,000 towards the building of a new habitat for Hazina [43] and announced a plan to make available for 'adoption' plush hippopotamus toys through Telus dealers, with all proceeds from BC going towards Hazina and all proceeds from Alberta going towards the hippopotamus at the Calgary Zoo. The campaign raised an additional $20,000 for the Vancouver Zoo's hippopotamus enclosure.[citation needed]

Sponsorship and naming

Since 2000, Telus and its team members have contributed more than $91 million to charitable and non-profit organizations and volunteered more than 1.7 million hours of service to local communities.[44][45][46][47] The company sponsors a minor league baseball stadium in downtown Edmonton called Telus Field. Built in 1995, it was originally home to the now-defunct Edmonton Trappers of the Pacific Coast League and is used by the Edmonton Capitals of the independent Golden Baseball League. Telus sponsors Science World in Vancouver, the Calgary Science Centre, and the Odyssium in Edmonton; all three science museums were subsequently renamed as Telus World of Science.[48] Telus funds the annual Kokanee Crankworx freeride mountain bike festival held in Whistler, British Columbia.

Telus is the namesake tenant in several office buildings, including Tour Telus in Montreal and Telus Plaza in Edmonton.

See also

References

  1. ^ a b c About Telus: Company history, Telus corporate website. Retrieved February 11, 2008.
  2. ^ Wilson, Kevin G., Deregulating Telecommunications: U.S. and Canadian Telecommunications, 1840-1997, Rowman & Littlefield (2000) ISBN 0847698254 page 35
  3. ^ Alberta Online Encyclopedia, "Alberta Government Telephones" Alberta's Telephone Heritage
  4. ^ CRTC Letter dated June 30, 1998. Retrieved February 12, 2008.
  5. ^ Feakins, Kathryn H., The Telus Story: Brand Management Strategies for a Customer-Focused Identity. Retrieved February 12, 2008.
  6. ^ a b Hunter, Jennifer, "BC Telecom/Telus Merger", Macleans Magazine, November 2, 1998
  7. ^ Canada's Second Largest Telecommunications Firm Selects Click2learn for Learning Initiative Targeting 28,000 Employees, Business Wire, November 19, 2001
  8. ^ Fact sheet – Telus and the company's R.O.B. placing, Telus corporate site. Retrieved February 11, 2008.
  9. ^ a b "Telus cuts subscriber access to pro-union website", CBC News, July 24, 2005
  10. ^ Doctorow, Cory, "Phone company blocks access to telecoms union's website" boingboing, July 24, 2005
  11. ^ "BCCLA Denounces Blocking of Website by Telus", BC Civil Liberties Association (press release), July 26, 2005
  12. ^ "Alberta court grants interim injunction against posting Telus employee photos", Telus (Media Release), July 28, 2005
  13. ^ "64% of Telus Workers Say No to Continued Labour Action", Telecommunications Industry News, November 20, 2005
  14. ^ Naked ambitions put Telus on the spot
  15. ^ Is Telus willing to accept the scorn with its porn?
  16. ^ Telus Stops Selling Porn After Protests From Catholic Church
  17. ^ World Business Briefing | Americas: Canada: Pornography Service Halted
  18. ^ "CBC News - British Columbia - Telus upgrade could hurt rural B.C. cell customers". Cbc.ca. 2008-08-29. http://www.cbc.ca/canada/british-columbia/story/2008/08/29/bc-telus-rural-cells.html. Retrieved 2010-03-16. 
  19. ^ "Huawei Deploys State-of-the-Art HSPA Network Across Canada for Bell". Reuters. http://www.reuters.com/article/pressRelease/idUS211718+04-Nov-2009+BW20091104. Retrieved 2010-03-16. 
  20. ^ November 5, 2009
  21. ^ "Canada: 3G+ coverage | 3G+ | Coverage and Travelling | Support | TELUS Mobility". Telusmobility.com. 2009-12-23. http://www.telusmobility.com/en/ON/hspa/canada3gmaps.shtml. Retrieved 2010-03-16. 
  22. ^ "International roaming: Coverage | 3G+ | Coverage and Travelling | Support | TELUS Mobility". Telusmobility.com. http://www.telusmobility.com/en/ON/hspa/intcoverage.shtml. Retrieved 2010-03-16. 
  23. ^ Telus International
  24. ^ telusinternational.com
  25. ^ "Reasons for Selection, 2009 BC's Top Employers competition". http://www.eluta.ca/top-employer-telus. 
  26. ^ "Canadian Mobile Phone News & Reviews - Cell phones and Accessories". MobileSyrup.com. http://mobilesyrup.com/2009/11/18/telus-urges-industry-minister-to-proceed-with-caution-regarding-the-globalive-decision/. Retrieved 2010-03-16. 
  27. ^ "Warning - Keep Broadband Competitive in Canada". Consumersforinternetcompetition.com. 2009-12-11. http://www.consumersforinternetcompetition.com/. Retrieved 2010-03-16. 
  28. ^ "CBC News - Technology & Science - Broadband campaign draws 85,000 letters to MPs". Cbc.ca. 2009-11-04. http://www.cbc.ca/technology/story/2009/11/03/competitive-broadband-campaign-internet-government.html. Retrieved 2010-03-16. 
  29. ^ "COALITION FOR COMPETITIVE BROADBAND | Campaign for Competitive Broadband Reports Unprecedented Demonstration of Grassroots Concern". Newswire.ca. 2010-03-05. http://www.newswire.ca/en/releases/archive/November2009/03/c5107.html. Retrieved 2010-03-16. 
  30. ^ "Internet Industry supports call for fair access and competition in Internet and wireless services". Cata.ca. 2009-11-02. http://cata.ca/Media_and_Events/Press_Releases/cata_pr11020902.html. Retrieved 2010-03-16. 
  31. ^ "Microsoft Word - Coalition - Comments on Bell Telus Petitions FINAL _4May09_ _2_ _3_.doc" (PDF). http://www.cata.ca/files/CAIP/Coalition_-_Comments_on_Bell_Telus_Petitions_4May09.pdf. Retrieved 2010-03-16. 
  32. ^ "crtcscandal.com". crtcscandal.com. http://crtcscandal.com/. Retrieved 2010-03-16. 
  33. ^ "Microsoft Word - Industry_Response_to_Bell_TELUS_Request_20090406_v2.doc" (PDF). http://www.crtc.gc.ca/public/partvii/2009/8661/c122_200904286/1064058.pdf. Retrieved 2010-03-16. 
  34. ^ "PIAC | Deferral Accounts: Supreme Court decision shows need of legislative reform". Piac.ca. 2009-09-18. http://www.piac.ca/telecom/deferral_accounts_supreme_court_decision_shows_need_of_legislative_reform/. Retrieved 2010-03-16. 
  35. ^ "CBC News - Technology & Science - Canadian broadband blasted by Harvard study". Cbc.ca. 2009-10-15. http://www.cbc.ca/technology/story/2009/10/15/harvard-fcc-broadband-study.html. Retrieved 2010-03-16. 
  36. ^ "OECD Broadband Portal". Oecd.org. 1970-01-01. http://www.oecd.org/document/54/0,3343,en_2649_34225_38690102_1_1_1_1,00.html. Retrieved 2010-03-16. 
  37. ^ Kirbyson, Geoff, "Telus Mobility animal instincts", brandchannel.com, February 2, 2004
  38. ^ Marck, Paul, "It's a jungle out there: Canadian telecom companies embrace the animal in them to hawk their products", Edmonton Journal, February 22, 2006
  39. ^ Telus corporate website, "[1]"
  40. ^ adverlicio.us | online ad archive, "[2]"
  41. ^ "Greater Vancouver Zoo Charged with Animal Cruelty Baby Hippo at centre of extensive BC SPCA Investigation", BC Society for the Prevention of Cruelty to Animals (Press Release), May 31, 2006
  42. ^ "Zoo criticized for baby hippo barn", CBC News, August 13, 2005
  43. ^ "B.C. zoo charged with cruelty to hippopotamus", CTV News, June 1, 2006
  44. ^ CATAAlliance Announces Telus Award for Public Sector Leadership in Advanced Technology
  45. ^ Telus—community
  46. ^ Telus Tour for the Cure sends message: Detection is your best protection
  47. ^ Telus debuts the Samsung m620: business in the front, party in the back
  48. ^ Science World facility renamed ‘Telus World of Science’ as part of $9-million sponsorship deal

External links


Simple English

 

 

 

 

 

 

 

 

 
The Telus Communications Company

Type Public
Template:Tsx
NYSE: TU
Founded 1999 with the merger of
Telus (Alberta) and BC Tel
Headquarters Burnaby, British Columbia
Key people Darren Entwistle, President and CEO
Industry Telecommunications
Market cap C$6.9 billion (2008)[1]
Revenue C$9.074 billion
Operating income C$1.974 billion
Net income C$1.257 billion
Employees 39,000 (2007)
Website www.telus.com


Telus (TSX: T, T.A; NYSE: TU) is a Canadian company that provides phone, internet, television, and cellular phone service. They are a very large company, one of the largest telecommunication companies in Canada. Telus logo is stylized as TELUS. Telus' head office is in Burnaby, British Columbia.

Contents

History

Telus was made from a merger of BCTel, the main phone company in British Columbia and Alberta Government Telephones, better known as AGT. AGT was owned by the government of Alberta. AGT wanted to separate from the government and formed a company called Telus in 1990. After that, they combined with BCTel to form the current Telus company in 1999. That remaining Telus company purchased Clearnet Communications, a cell phone company. Clearnet gave them the current style of their advertising, including the slogan ""The future is friendly."" Telus uses colorful animals to advertise their services.

Services

Telus has cell phone, internet, phone and telephone services. They have a CDMA network for most of their cell phones, but on November 5th, 2009, they started up a new HSPA network, similar to Rogers cell phone network. They have started this with Bell. It allows a very large selection of cell phones.

They have television and internet service based on ADSL service. Telus is the major landline telephone service provider for British Columbia and Alberta.

References

Other websites

Official Telus Website








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