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Tex Schramm
General Manager
Personal information
Date of birth: June 2, 1920(1920-06-02)
Place of birth: San Gabriel, California
Date of death: July 15, 2003 (aged 83)
Career information
College: Texas
Debuted in 1947 for the Los Angeles Rams
Last played in 1989 for the Dallas Cowboys
Career history
 As coach:
Career highlights and awards
Pro Football Hall of Fame

Texas Earnest Schramm, Jr. (June 2, 1920 - July 15, 2003) was the original president and general manager of the National Football League's Dallas Cowboys franchise. Schramm became the head of the Dallas Cowboys when the former expansion team started operations in 1960. He was also an NFL visionary and innovator in many areas.

Contrary to what his name suggests, he was not born in Texas, but in San Gabriel, California. Texas was his father's name and where his parents met. Schramm attended Alhambra High School and went to The University of Texas, graduating in 1947 with a bachelor's degree in journalism. At UT he was a member of Phi Kappa Psi Fraternity, as was his father. Schramm interrupted his education to serve as an officer in the United States Army Air Forces during World War II.

Before joining the Cowboys, Schramm was part of the Los Angeles Rams (now St. Louis Rams) from 1947 - 1956. During his tenure, Schramm hired Pete Rozelle as the Rams' public relations director; Rozelle later became one of the most important commissioners in the history of the NFL. They remained close friends after Rozelle became NFL commissioner and Schramm became GM of the Cowboys (interestingly each held those positions for the same 29 years).

He was president and general manager of the Dallas Cowboys from 1960 through 1989. During his tenure, he hired legendary coach Tom Landry and oversaw the Cowboys rise as one of the NFL's elite franchises, nicknamed "America's Team." The Cowboys under coach Landry won the Super Bowl in the 1971 and 1977 Seasons (the only NFC team in that decade to do so) and appeared in five total during the 1970's.

Schramm was known as the most powerful general manager in the NFL. The two men who owned the Cowboys during his tenure, Clint Murchison (1960-85) and Bum Bright (1985-89), largely left day-to-day operations in Schramm's hands. Schramm even held the Cowboys's voting right at league meetings (a right normally reserved for team owners).

In 1966, Schramm helped start negotiations between the NFL and the American Football League, which led to the 1970 merger as well as the first Super Bowl in 1967. Schramm was also known for his innovations that helped redefine the modern NFL, such as forming the Dallas Cowboys Cheerleaders, using computer technology in scouting, and instant replay.

In 1982, Tex Schramm championed the idea that the NFL should hold a more comprehensive scouting combine than existed at the time. This became the NFL Scouting Combine held every offseason in Indianapolis. [1]

Schramm stayed on only briefly with the Cowboys after Jerry Jones purchased the team and fired coach Tom Landry. He left to become the commissioner of the World League of American Football. Schramm was inducted into the NFL Hall of Fame in 1991. Schramm's entry into the Cowboys Ring of Honor took much longer, due to strained relations with owner Jerry Jones. Schramm had created the Ring of Honor and was a "one-man committee" on inductions. Jones became that "committee" when he took over. Finally in 2003, Jones announced that Schramm would be inducted during the next football season. Schramm attended the announcement press conference and spoke, but he died before the induction and was thus inducted posthumously.

Schramm married his high school sweetheart, Martha Anne Snowden, in 1941. Mrs. Schramm died on December 8, 2002. They had three daughters.

External links

Preceded by
first President
Dallas Cowboys President
Succeeded by
Jerry Jones
Preceded by
first General Manager
Dallas Cowboys General Manager
Succeeded by
Jerry Jones


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