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The advertiser masthead.png
Advertiser front page 12-12-2005.jpg

Front page of The Advertiser
on 12 December 2005
Type Daily newspaper
Format Tabloid (since Nov 1997)
Owner News Corporation
Editor Melvin Mansell
Founded 1858
Political alignment Mid market
Headquarters 31 Waymouth Street,
Adelaide, SA, Australia
Official website

The Advertiser is currently a daily tabloid-format newspaper published in the city of Adelaide, South Australia. First published as a broadsheet named "The South Australian Advertiser" on 12 July 1858[1], it is currently printed daily from Monday to Saturday. A Sunday edition exists under the name of the Sunday Mail. The Advertiser is a publication of News Corporation.

According to The Advertiser's website, the newspaper is read by over 580,000 people each weekday, and by more than 740,000 people each Saturday. The head office of The Advertiser has relocated from premises in King William Street, to a new office complex - known as Keith Murdoch House - at 31 Waymouth Street Adelaide.



The South Australian Advertiser and The South Australian Weekly Chronicle were founded in 1858 by the Reverend John Henry Barrow, a former editor of a competing newspaper, the South Australian Register.[2][3] The South Australian Advertiser was published from 12 July 1858 (Vol 1, no 1) to 22 March 1889 (Vol 31, no 9493). It continued from 1889 as The Advertiser[1]

Between 1893 and 1929, Sir John Langdon Bonython[4] was the sole proprietor of The Advertiser. As well as being a talented newspaper editor, he also supported the movement towards the Federation of Australia. The Canberra suburb of Bonython, and the now abolished South Australian electoral division of Bonython, were named in his honour.

On Langdon Bonython's retirement, his son Sir John Lavington Bonython,[5] also Mayor and later Lord Mayor of Adelaide, became editor.

Through the 20th century, The Advertiser was the morning broadsheet, and The News the afternoon tabloid. On the death of Sir Keith Murdoch in 1952, ownership of The News passed to his son Rupert, who subsequently established News Limited and News Corporation. Murdoch subsequently acquired The Advertiser. He sold The News in 1987. The News closed in 1992. He changed the format of The Advertiser from a broadsheet to a smaller tabloid format in November 1997.


  1. ^ a b The South Australian Advertiser, published 1858-1889, National Library of Australia, digital newspaper library.
  2. ^ C. M. Sinclair, 'Barrow, John Henry (1817 - 1874)', Australian Dictionary of Biography, Volume 3, MUP, 1969, pp 104-105.
  3. ^ "NLA - Australian Newspaper Plan - Australia's most significant 'at risk' newspapers". National Library of Australia. Retrieved 2008-08-24.  
  4. ^ W. B. Pitcher, Bonython, Sir John Langdon (1848 - 1939), Australian Dictionary of Biography, Volume 7, Melbourne University Press, 1979, pp 339-341
  5. ^ W. B. Pitcher, Bonython, Sir John Lavington (1875 - 1960), Australian Dictionary of Biography, Volume 7, Melbourne University Press, 1979, pp 341-342.

See also

External links



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