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The Advocate

The Advocate #994, October 9, 2007
Editor in Chief Jon Barrett
Categories Newsmagazine
Frequency Monthly
Circulation 175,000
Publisher Joe Landry
First issue 1967
Company LPI Media
Country  United States
Language English
ISSN 0001-8996

The Advocate is an American lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.

The website for the magazine contains approximately thirty percent of the print issue online and is updated daily. Archives of the magazine can be found in various subscription databases including EBSCO and InfoTrac.



Masthead from The Advocate, volume 1, issue 1

The Advocate was first published as a local newsletter by the activist group Personal Rights in Defense and Education (PRIDE) in Los Angeles, California. The newsletter was inspired by a police raid on Los Angeles gay bar the Black Cat Tavern.[1] Richard Mitch (using the pseudonym "Dick Michaels") and Bill Rau (under the name "Bill Rand") joined PRIDE and, along with artist Sam Winston, transformed the newsletter into a newspaper, which they titled The Los Angeles Advocate.[2] The first issue bore a cover date of September 1967. By Early 1968, PRIDE was struggling to stay viable and Mitch and Rau paid the group one dollar for ownership of the paper in February of that year.[3] In 1969 the newspaper was renamed The Advocate and distributed nationally. By 1974, Mitch and Rau were printing 40,000 copies for each issue.

It attracted the attention of David Goodstein, an investment banker from San Francisco who bought the publication in 1974. Under Goodstein's direction, The Advocate transformed into a national news magazine covering events important to the GLBT community, including the gay rights movement, art and culture. Goodstein also worked toward reducing sex-oriented advertisements in favor of more mainstream sponsors.

Goodstein and Dr. Rob Eichberg created "The Advocate Experience". Loosely based on the then-popular EST (Erhardt Seminars Training), the it was a two-weekend, all-day series of extensive self-realization workshops to bring self-acceptance, awareness and tolerance within the LGBT community. Goodstein and Eichberg facilitated the workshops for much of their duration. Goodstein's later editorials remained strongly opposed to state intervention during the early years of the AIDS epidemic. He argued even though "our lifestyle can become an elaborate suicidal ritual, ...our safety and survival depends on each of us and our individual behaviour," as opposed to government public health regulations.[4]

Soon after Goodstein's death in 1985, the magazine was transformed from a tabloid-size newspaper format in two sections (with the second section carrying sexually explicit advertisements), to a standard magazine format, beginning with the October 1, 1985 issue.[5] The magazine's publisher LPI Media merged with Planet Out in 2005, and The Advocate and other LPI publications were ultimately sold to Regent Entertainment Media, Inc. (later Here Media Inc.‎) in 2008. The Advocate was subsequently transitioned from a bi-monthly to a monthly publication.

The magazine announced in November 2009:

Due to a change in the publisher’s plans, The Advocate magazine has been discontinued as subscription title. As an alternative, we suggest a subscription to our other monthly title, Out magazine. If you liked The Advocate, we’re sure you’ll enjoy Out.[6]

At the time, the magazine's 800 customer service phone number asserted that The Advocate print edition would be published as a "compact version" along with Out magazine for existing subscribers until their subscriptions expire, and new subscriptions were not being accepted.[6]


Notable writers, present and past


  1. ^ Camprehoboth article
  2. ^ Hogan and Hudson, p. 13
  3. ^ Tobin and Wicker, p. 80
  4. ^ David Goodstein (18 March 1982). "Editorial". The Advocate: p. 6.  
  5. ^ Cover of The Advocate, October 1, 1985.
  6. ^ a b Kurtis, Casey (November 22, 2009). "Advocate Magazine the latest casulty in LGBT media". Retrieved January 5, 2010.  


  • Hogan, Steve and Lee Hudson (1998) Completely Queer: The Gay and Lesbian Encyclopedia. New York, Henry Holt. ISBN 0805036296
  • Tobin, Kay and Randy Wicker (1972). The Gay Crusaders. New York, Paperback Library. LOC 79-187694.

Further reading

  • Streitmatter, Rodger (1995). Unspeakable: The Rise of the Gay and Lesbian Press in America. Boston: Faber and Faber. ISBN 0571198732.  
  • Thompson, Mark, ed. (1994). Long Road to Freedom: The Advocate History of the Gay and Lesbian Movement. New York: St. Martin's Press. ISBN 0312131143.  

External links

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