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The World Wrestling Federation logo used to represent the company's "Attitude" promotion.

The Attitude Era was a period in World Wrestling Federation (WWF) (known now as World Wrestling Entertainment or WWE) and professional wrestling history that began as a direct result of the Monday Night Wars, a television ratings conflict between the WWF and long time rival promotion World Championship Wrestling (WCW), culminating at the conclusion of the wars in 2001. Similar to the 1980s professional wrestling boom, the Attitude Era was a surge in the popularity of professional wrestling in the United States from the late 1990s to early 2000s, as television ratings and pay-per-view buy-rates hit record highs. The Attitude Era was defined by a radical shift in programming content. In contrast to the more traditional, family-friendly content that was common in WWF programming, the Attitude Era sought to attract the young adult demographic by transforming the product into an edgier form of entertainment. Heroic characters were replaced with disaffected antiheroes and family friendly storylines were replaced with stories based on shock value, similar to the "Trash TV" genre popularized in the 1990s.

Contents

Overview

Stone Cold Steve Austin, the prominent figure of the Attitude Era.

WWE records the Attitude Era to have begun on March 29, 1998 with Stone Cold Steve Austin becoming WWF Champion after defeating Shawn Michaels at WrestleMania XIV, becoming the face of the company;[1][2] it concluded on April 1, 2001 at WrestleMania X-Seven with Austin embracing his long time archenemy Vince McMahon after defeating The Rock to become WWF Champion once again, days after World Championship Wrestling was bought out by the WWF.[3] However, the Attitude Era's origin is attributed to events that took place within the promotion during the second half of the 1990s. A more notable date was during the 1996 King of the Ring tournament with Stone Cold Steve Austin's first usage of "Austin 3:16" which began the WWF's transition to an edgier product. During his second tenure with the WWF, Jake Roberts was promoted as a "Cinderella" story. Having defeated alcoholism and at the time been preaching the Bible around the country, Roberts became a face (fan favorite) and was considered the likely winner of the 1996 King of the Ring. At the event, Roberts was defeated by Austin and with the upset victory over Roberts, Austin mocked Roberts' recital of the biblical passage John 3:16 by saying, "You sit there, and you thump your Bible, and you say your prayers, and it didn't get you anywhere... Talk about your Psalms, talk about your John 3:16 ... Austin 3:16 says I just whooped your ass!" Austin's defiance of authority and social morals proved to be popular amongst the fans, and "Austin 3:16" became the major marketing juggernaut for the WWF during the Monday Night Wars.

The dominance of antiheroes and villains was further cemented by the Montreal Screwjob. Vince McMahon used fans' knowledge of the real-life politics behind the incident to create the "Mr. McMahon" character, a corrupt businessman fixated on destroying the lives of disobedient employees. The resultant feud between Austin, portrayed as a working class everyman, and Mr. McMahon became the central storyline of the Attitude Era, propelled by Austin's profanity-laded tirades against McMahon and McMahon's increasingly violent and corrupt retaliations against Austin. Against this backdrop, other adult-oriented stories and characters were introduced, including D-Generation X, a crew of lewd frat boys prone to innuendo and mischief, and The Godfather, a pimp who came to the ring accompanied by a variety of prostitutes.

The Attitude Era proved to be a huge marketing success for the WWF, drawing in a previously unaccounted for young adult demographic that allowed them to successfully cripple competitor WCW by defeating them in the ratings wars. Within two years, WCW had become so unsuccessful that it lost its primetime television deal. During this same period, the WWF had become so financially powerful, that McMahon was able to buy the company from AOL Time Warner at a dramatically reduced valuation. From that point, the sexualized and controversial stories that had defined the Attitude Era were de-emphasized in favor of a complex story that became known as the "The Invasion" during which the events behind the acquisition of WCW played out on-screen.

Initiation

In the midst of the Monday Night Wars, a ratings battle between the WWF's Monday Night Raw and WCW's Monday Nitro, which WCW was winning, the WWF would transform itself from a family-friendly product into a more adult orientated product. This era was spearheaded by Vince McMahon along with head writer Vince Russo, who drastically changed the way professional wrestling television was written. Russo's booking style was often referred to as Crash TV — short matches, backstage vignettes, and shocking television. Vince McMahon would also use the real-life controversial events of the Montreal Screwjob to flesh out his character of the selfish, manipulative, and self-centered "Mr. McMahon", an evil-owner caricature who would routinely "screw" faces in order to ensure the dominance of his hand-picked heel champions. This in turn led Stone Cold and Mr. McMahon to enter a feud that would launch the WWF into prominence.

In the weeks leading up to WrestleMania XIV, McMahon announced that former boxing champion Mike Tyson would be the special guest enforcer in the WWF Championship main event at WrestleMania. Austin entered and won the 1998 Royal Rumble, lastly eliminating The Rock.[4] The next night on Raw, Austin interrupted McMahon in his presentation of Mike Tyson over the objection of McMahon referring to Tyson as "the baddest man on the planet." Austin flipped off Tyson, which led to Tyson shoving Austin and the two fighting until being separated and subdued by Tyson's and McMahon's security. This resulted in an irrate McMahon to publicly disapprove of the prospect of Austin as his WWF Champion. For the following weeks, Tyson aligned himself with D-Generation X, a group led by Austin's opponent at WrestleMania, WWF Champion Shawn Michaels. It was only after WrestleMania that Tyson's intentions would be revealed. Throughout the WWF Championship match, Tyson bickered with both Austin and Michaels, who was upset that Tyson wasn't doing everything possible to ensure that Austin would be unsuccessful. In the closing moments of the match Austin countered Michaels' finishing Sweet Chin Music and executed his finisher, the Stone Cold Stunner. Austin then covered Michaels, which was followed by Tyson himself counting the pin-fall. With this, Tyson turned on Michaels and D-Generation X as Austin became the new WWF Champion. Following the victory, a distraught Michaels confronted Tyson, who then knocked out Michaels with a right-handed punch as Austin celebrated and the Attitude Era was officially ushered in.

Austin vs. McMahon

The Rock, another prominent figure of the Attitude Era.

On the Raw after Austin won the WWF Championship, Mr. McMahon presented him with the newly designed WWF Championship belt and informed Austin that he did not approve of his rebellious nature and that if he didn't conform to society and become his image of what a WWF Champion should be, Austin would face severe consequences. Austin gave his answer in the form of a Stone Cold Stunner to McMahon. This led to a segment a week later where Austin had pledged a few days prior in a meeting to agree to McMahon's terms, appearing in a suit and tie, with a beaming McMahon taking a picture of himself and Austin, his new corporate champion. The entire thing was a ruse by Austin who in the course of the segment proceeded to tear off the suit, telling McMahon it was the last time he'd ever be seen dressed like this. Austin punched McMahon in the "corporate grapefruits", and took another picture with McMahon grieving in pain.

The following week on April 13, 1998, Stone Cold Steve Austin and Mr. McMahon were going to battle out their differences in an actual match, but the match was declared a no contest when Dude Love interrupted the entire thing. On that night Raw defeated Nitro in the ratings for the first time since June 10, 1996. Meanwhile, several popular characters emerged on Monday Night Raw that would establish consistently high viewing from fans: The Rock, after not winning over the fans as the face Rocky Maivia, was making a new name for himself as a member of the Nation of Domination, and later as a singles performer, and Triple H, who after Shawn Michaels left due to back injuries, took control of D-Generation X and recruited the New Age Outlaws and X-Pac, who had just returned to the WWF after his two year tenure with WCW as a member of the nWo, into his new "D-Generation X Army".

The DX Army and The Rock

With the newly formed "DX Army", D-Generation X participated in numerous segments causing chaos and leaving wreckage wherever they went. On April 27, 1998 Nitro was held at the Norfolk Scope in Norfolk, Virginia, while Raw was held nearby at the Hampton Coliseum in Hampton, Virginia. With the ongoing war between the WWF and WCW, the DX Army decided to initiate an immediate "invasion" of Nitro. The DX Army drove to the Norfolk Scope in an army Jeep, challenging WCW head Eric Bischoff to come out and face them or to let them in. The fans outside the arena for the show began chanting "DX" as they joined the DX Army, helping them attempt to enter the arena and invade the Nitro broadcast. Soon after, the DX Army even appeared at CNN Towers to call out WCW owner Ted Turner. Like Austin, D-Generation X were embraced by fans, with their mischievous antics and defiant attitude, as their popularity continued to grow.

Perhaps the only individual to rival Steve Austin in popularity during this time was The Rock, a third-generation star who was originally introduced to fans as Rocky Maivia and pushed as a major face upon his debut. The fans began to turn against Maivia, as they didn't appreciate him being constantly overemphasized as a good guy and forced into the role. Aggravated by the fans' extreme dislike for him and feeling under appreciated and underestimated, Rocky himself turned against the fans and began to verbally insult them on a weekly basis with various trash-talking promos while referring to himself in the third person.

Through his in-ring abilities and tremendous skills on the microphone, The Rock gained a huge fan base as he continued to grow immensely popular despite every attempt The Rock made to be a heel, even interrupting fans as they chanted The Rock's catch phrases in unison with him, reiterating "This isn't sing-a-long with The Rock!" With his engrossing and funny promos, The Rock became one of the most popular WWF superstars of all time.

Notable moments

  • September 22, 1997 - During this episode of Raw is War, Vince McMahon receives his first Stone Cold Stunner from Stone Cold Steve Austin.
  • October 5, 1997 - The Hell in a Cell match was first introduced at Badd Blood: In Your House at the Kiel Center in St. Louis, Missouri. It featured The Undertaker and Shawn Michaels. In that match, the door was unlocked to allow the removal of an injured cameraman. This led to Shawn Michaels and The Undertaker fighting outside the cell, eventually climbing the structure and fighting on top of the cell. The fighting taking place outside of the Cell led to the first fall from the cell, when Shawn Michaels, hanging from the edge of the structure, had his hands stepped on by The Undertaker and fell from the structure, crashing into the table below. Also in that match, the goal of no interference was not achieved when The Undertaker's younger brother Kane made his debut, ripping the door off of the cage and giving a Tombstone piledriver to The Undertaker, allowing Michaels to crawl and pin Undertaker. It was also the last pay-per-view featuring Vince McMahon as an announcer.
  • October 13, 1997 - The group of Shawn Michaels, Triple H, and Chyna give themselves the name D-Generation X on an episode of Raw is War.
  • November 9, 1997 - At the Survivor Series, with the match between Shawn Michaels and WWF Champion Bret "The Hitman" Hart for the WWF Title, when Michaels locked Bret Hart into Bret's own submission, The Sharpshooter, Vince McMahon, who was at ringside, ordered referee Earl Hebner to ring the bell. The post-match events came under fire of controversy because in the storyline, Bret did not tap out when locked into submission and was not supposed to lose at all. Due to the fact it took place in Montreal, Canada, the event has been dubbed the Montreal Screwjob. The match is remembered as Bret Hart's last in the WWF.
  • December 8, 1997 – During this episode of Raw, Stone Cold Steve Austin knocks WWF Chairman Vince McMahon off the ring, thus entering the Austin/McMahon saga.
  • March 2, 1998 - The first official appearance of the WWF "Attitude" logo on Raw is War broadcasts. "Attitude" signs and logos are added to the set as well as the new "Scratch" logo underneath the Titantron, where the wrestlers enter. Several variations of the new logo are used within the year.
  • March 29, 1998 – The Undertaker beats Kane at WrestleMania XIV, making Kane the seventh opponent whom Taker had beaten at WrestleMania. Later that night "Stone Cold" Steve Austin wins the WWF Championship from Shawn Michaels.
  • March 30, 1998 – With Shawn Michaels out because of a back injury, Triple H calls himself the leader of DX, and adds the New Age Outlaws and X-Pac to the group.
  • April 13, 1998 - For the first time since June 10, 1996, WWF Raw won over WCW's Monday Nitro in the ratings when on Raw, Stone Cold Steve Austin was supposed to face Vince McMahon for the first time, one on one.
  • July 27, 1998 – Triple H and X-Pac face each other for the first time in a Triple Threat Match, against The Rock.
  • October 5, 1998 – On this episode of Raw, Mankind visits an injured Vince McMahon. During this segment, Mankind introduces Mr. Socko, a hand-drawn sock puppet. Mr. Socko became so popular, that it became part of the Mankind gimmick. A few moments later, in another segment, Stone Cold Steve Austin impersonates a doctor and starts attacking McMahon. From this date until Nitro's last episode on March 26, 2001, Raw took the lead in the ratings war and was never beaten by Nitro since (except on Oct 26, 1998).
  • November 15, 1998- Survivor Series - Shane Mcmahon betrays Steve Austin by costing him the match in the semi finals against Mankind. The Rock wins the WWF Championship in the finals after he applied a sharpshooter to Mankind and Vince McMahon ordered the bell to be rung even though Mankind did not submit. This was a reference to the Montreal Screwjob from the previous Survivor Series.
  • December 7, 1998 - The Undertaker has his druids chain Stone Cold Steve Austin to his "Undertaker Symbol" and raised high into the arena in the entranceway. As it physically symbolized Austin being crucified, it was one of the most controversial moments in Raw history.
  • January 4, 1999 – Shawn Michaels turns against The Corporation and rejoins DX. After rejoining DX, the Corporation attacks Michaels, indicating he is definitely out. Later that night, Mankind won his first World Title from The Rock. On Monday Nitro WCW gave away Mankind's victory at the beginning of the show resulting in hundreds of thousands of viewers switching over to Raw to see the title change. This was also the night of the Fingerpoke of Doom, an infamous match between Hulk Hogan and Kevin Nash that many fans see as the beginning of the downfall of WCW.
  • January 24, 1999 - Vince McMahon wins the Royal Rumble Match after drawing the number two position. He spent most of the match at ringside commentating and another large portion leading Stone Cold Steve Austin to a trap set up backstage. Eventually Steve Austin would gain the prize of a main event spot at WrestleMania XV and go on to face The Rock.
  • February 14, 1999 - St. Valentine's Day Massacre: In Your House: Paul Wight after being released by WCW, debuts in the WWF as The Big Show and inadvertently costs Vince McMahon his steel cage match against Stone Cold Steve Austin by throwing Austin through the cage wall, with the cage wall giving way. Stone Cold would then go on to headline WrestleMania XV with the WWF Champion.
  • March 28, 1999 – The Undertaker defeats Big Boss Man in the fifth Hell in a Cell match at WrestleMania XV, making Boss Man the eighth opponent whom Taker beaten at the pay-per-view event. After the match, Taker (kayfabe) hanged Boss Man from the cell. It is also the same WrestleMania that Triple H turns against X-Pac and joins The Corporation. Also, it is the first time that Stone Cold Steve Austin faces off and defeats The Rock at WrestleMania for the WWF Championship.
  • April 26, 1999 - The Undertaker tries to marry Stephanie McMahon in a black unholy wedding, in order to get the attention of Vince McMahon.
  • May 23, 1999 – At the Over the Edge event, Owen Hart, who was going under the name The Blue Blazer against The Godfather for the IC Title, fell to his death when he was lowering himself from the rafters, but was released too early. WWF was criticized for going on with the show, even after then-Raw announcer Jim Ross had said that Owen died. As the Blue Blazer was seen as a family-friendly "superhero" that contrasted with the pimp Godfather, this tragic incident accentuated, in a way, the edginess and adult content present in the Attitude Era. The Undertaker defeated Steve Austin to win the WWF championship with help from Shane McMahon.
  • June 7, 1999. Vince McMahon is revealed to have sided with the Undertaker and acknowledges that he was behind the abduction of Stephanie McMahon. Linda McMahon resigned as CEO of WWF and hired Stone Cold Steve Austin as the new CEO. Linda and Stephanie McMahon gave their shares of the WWF to Stone Cold giving him half of the WWF ownership as there are four McMahons and each had 25% which the other half Shane and Vince McMahon had.[5]
  • June 27, 1999 Vince and Shane McMahon win Austin's WWF shares in a ladder match at the King of the Ring giving Vince and Shane McMahon total control of the WWF.
  • June 28, 1999 Austin wins the WWF championship from the Undertaker on Raw is War.
  • July 25, 1999 – X-Pac and Road Dogg defeat Chyna and Billy Gunn for the rights of D-Generation X. Stone Cold defeats the Undertaker to retain the WWF Championship in a First Blood match. A contract signed by Austin and Mr McMahon before the match stated that if Austin lost the match he would never get another shot at the WWF championship, but if Austin won he would never see Vince McMahon again. This was the end of Steve Austin and Mr McMahon saga.
  • August 23, 1999 - Triple H wins the WWF Championship for the first time after defeating Mankind one night after SummerSlam.
  • August 26, 1999 - WWF SmackDown make its debut and became a weekly television series.
  • September 16, 1999 - Vince McMahon returns to the WWF and wins the WWF Title from Triple H on SmackDown with help from Stone Cold Steve Austin.
  • September 27, 1999 – On this episode of Raw, Mankind hosted the famous This is Your Life segment, for The Rock. This segment alone garnered the highest rating for any professional wrestling segment on television (8.4) to date.
  • November 1999 – August 2000: Stephanie McMahon joins DX when she "married" Triple H, Billy Gunn was soon kicked out, and Road Dogg and X-Pac soon split up after a brief time as a tag team. Triple H and Stephanie's marriage began the McMahon-Hemsley Era, a storyline which would carry into the WWF until February 2002.
  • November 14, 1999 - Survivor Series: Stone Cold Steve Austin is run down in the parking lot and taken out of the WWF for 10 months. The story was done to give Austin time off for legitimate surgery that was needed to repair long term damage to his neck, some of which related back to an injury inflicted by Owen Hart back in 1997 after a botched piledriver. Olympic Freestyle Wrestling gold medal winner Kurt Angle also makes his debut in a match against Shawn Stasiak which he won.
  • December 12, 1999 - Armageddon: The Kat wins the WWF Women's Championship in an Evening Gown in a Pool match; after the match she drops her top to expose her breasts on live TV, marking the first incident of intentional nudity in WWF television.
  • February 13 2000 - Amy Dumas debuts on Sunday Night Heat as "Lita", accompanying Essa Rios to the ring. After the match she performs a moonsault on Gillberg and would go on to become arguably one of the most popular divas in the company's history.
  • March 19 2000 - Trish Stratus appears on Heat, scouting various wrestlers. She would go on to become one of the most famous women wrestlers in North America, along with Lita and currently holds the record of most reigns with the Women's title (seven).
  • April 2 2000 - WrestleMania 2000: Vince McMahon turns on The Rock and helps Triple H retain the WWF title.
  • April 30 2000 - The Rock defeats Triple H at Backlash after Stone Cold Steve Austin made a brief return to the WWF giving chair shots to Vince McMahon, Triple H, Pat Patterson, Gerald Brisco, and Shane McMahon. Earl Hebner returns as a WWF referee as well.
  • June 25 2000 - King of the Ring: The Rock, Kane, and the Undertaker defeat Triple H, Vince McMahon, and Shane McMahon in a 6 man tag match. Before the match the rule was who if anyone on Triple H's team was pinned, Triple H would lose the WWF championship to whoever got the win and it was The Rock when he pinned Vince. If Triple H won, he would have to defend his title against whoever won the King of the Ring.
  • June 26, 2000 - Steven Richards runs out to cover up Terri as she begins to strip following a match, thus beginning an angle with the Right to Censor stable, a group of conservative wrestlers looking to rid the WWF of "smut". The angle was created to parody the Parents Television Council who had been protesting about the sexual content and violence in WWF programming.
  • September 24, 2000 - Unforgiven: Stone Cold Steve Austin returns full time to WWF television to look for the man that ran him down at the previous year's Survivor Series.
  • November 19, 2000 - Survivor Series: Stone Cold drops the car Triple H is in from a forklift 20ft high as revenge for running him over the previous year.
  • December 10, 2000 - Armageddon: The first (and only) six man Hell in a Cell match is held as the main event involving Stone Cold, The Undertaker, Triple H, Kurt Angle, The Rock, and Rikishi.
  • January 21, 2001- Stone Cold Steve Austin wins his third Royal Rumble last eliminating Kane. Steve Austin has a record of winning the most Royal Rumbles 1997, 1998, and 2001.
  • February 25, 2001- Triple H defeats Stone Cold Steve Austin in a 3 stages of hell match ending their long feud. The Rock becomes the first 6 time WWF champion by defeating Kurt Angle at No Way Out 2001. Until October 2001 The Rock had been the only 6 time WWF champion.
  • March 26, 2001 - Vince McMahon announces to the world on Monday Night Raw that he has acquired WCW. Later in the night during a live Raw/Nitro simulcast, Shane McMahon appeared on WCW Monday Nitro and (kayfabe) announced that it was he who had in fact purchased WCW and also voiced his intentions to go into competition against his father.

See also

Notes

External links

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Simple English

, a key figure in the Attitude Era.]]

The Attitude Era was a period in the World Wrestling Federation and professional wrestling history. It began with the Monday Night Wars and reached its end with the conclusion of the Wars in 2001. The Attitude Era professional, like the 1980s wrestling boom, made wrestling more popular in the United States from the late 1990s to early 2000s. Television ratings and pay-per-view buy-rates reached their highest points. Unlike the more traditional WWF programming, the Attitude Era tried to attract the young adult demographic. It did this by transforming the product into a more controversial "shock value" form of entertainment similar to the "Trash TV" genre popularized in the 1990s.

The official date of the Attitude Era was between March 29, 1998. Stone Cold Steve Austin became the WWF Champion at WrestleMania XIV. It lasted until March 26, 2001 when World Championship Wrestling was bought out by the WWF. The Attitude Era actually developed with 1996 King of the Ring. Stone Cold said the famous catchphase of "Austin 3:16" and officially started the WWF's transition to an edgier product.

Notable moments

  • March 10, 1997 - Monday Night Raw officially became Raw is War; the show introduced the TitanTron, the pyro openings and the Raw is War banners over the ring.
  • September 22, 1997 - During this episode of Raw, Vince McMahon receives his first Stone Cold Stunner from Stone Cold Steve Austin.
  • October 5, 1997 - The Hell in a Cell match was first introduced at In Your House: Badd Blood at the Kiel Center in St. Louis, Missouri. It featured The Undertaker and Shawn Michaels. In that match, the door was unlocked to allow the removal of an injured cameraman. This led to Shawn Michaels and The Undertaker fighting outside the cell, eventually climbing the structure and fighting on top of the cell. The fighting taking place outside of the Cell led to the first fall from the cell, when Shawn Michaels, hanging from the edge of the structure, had his hands stepped on by The Undertaker and fell from the structure, crashing into the table below. Also in that match, the goal of no interference was not achieved when The Undertaker's younger brother Kane made his debut, ripping the door off of the cage and giving a Tombstone piledriver to The Undertaker, allowing Michaels to crawl and pin Undertaker.
  • November 9, 1997 - at the 1997 Survivor Series, with the match between Shawn Michaels and WWF Champion Bret "The Hitman" Hart for the WWF Title, when Michaels locked Bret Hart into Bret's own submission, The Sharpshooter, Vince McMahon, who was at ringside, order referee Earl Hebner to ring the bell. The post-match events came under fire of controversy the fact that in the storyline, Bret did not tap out when locked into submission and was not suppose to lose at all. Due to the fact it took place in Montreal, Canada, the event has been dubbed as The Montreal Screwjob. This was also known to be Bret Hart's last match in the WWF.
  • December 8, 1997 – During this episode of Raw, Stone Cold Steve Austin knocks WWF Chairman Vince McMahon off the ring, thus entering the Austin/McMahon saga.
  • March 29, 1998 – The Undertaker beats Kane at WrestleMania XIV, making Kane the seventh opponent whom Taker had beaten. Later that night "Stone Cold" Steve Austin wins the WWF Championship from Shawn Michaels
  • March 30, 1998 – With Shawn Michaels out because of back injury, Triple H calls himself the leader of DX, which he adds the New Age Outlaws and X-Pac to the group.
  • April 6, 1998: In this episode of Raw, DX goes to "war" with WCW when they invaded a WCW Monday Nitro show in the Scope in Norfolk, Virginia. For the first time since June 17, 1996, Raw won over WCW's Monday Nitro in the ratings.
  • May 11, 1998: – D-Generation X actually invades WCW headquarters.
  • June 28, 1998 – At the 1998 King of the Ring, Mankind loses against The Undertaker in the third Hell in a Cell match. In the opening moments of the match, the Undertaker threw Mankind off the roof of the cage. Later that night, Kane won his first major title from Stone Cold Steve Austin.
  • July 27, 1998 – Triple H and X-Pac face each other for the first time in a Triple Threat Match, against The Rock.
  • October 5, 1998 – On this episode of Raw, Mankind visits an injured Vince McMahon. During this segment, Mankind introduces Mr. Socko, a hand-drawn sock puppet. Mr. Socko became so popular, that it became part of the Mankind gimmick. A few moments later, in another segment, Stone Cold Steve Austin impersonates a doctor and starts attacking McMahon. From this date until Nitro's last episode on March 26, 2001, Raw took the lead in the "ratings war" and was never beaten by Nitro since (except on Oct 26, 1998).
  • November 23, 1998 – After his return, Shawn Michaels turns on D-Generation X and joins Vince McMahon’s Corporation after hitting X-Pac with Sweet Chin Music.
  • December 7, 1998 - The Undertaker has his druids chain Stone Cold Steve Austin to his "Undertaker Symbol" and raised high into the arena in the entranceway. As it physically symbolized Austin being crucified, it was one of the most controversial moments in Raw history.[needs proof]
  • January 4, 1999 – Shawn Michaels turns against The Corporation and rejoins DX. After rejoining DX, the Corporation attacks Michaels, indicating he is definitely out. Later that night, Mankind won his first World Title from The Rock.
  • March 28, 1999 – The Undertaker defeats Big Boss Man in the fifth Hell in a Cell match at WrestleMania XV, making Boss Man the eighth opponent whom Taker beaten at the pay-per-view event. After the match, Taker (kayfabe) hung Boss Man from the cell. It is also the same WrestleMania that Triple H turns against X-Pac and joins The Corporation.
  • May 23, 1999 – At the 1999 WWF Over the Edge event, Owen Hart, who was going under the name The Blue Blazer against The Godfather for the IC Title, Owen fell to his death when he was lowering himself from the rafters, but released himself too early. WWF was criticized for going on with the show, even after then-Raw announcer Jim Ross had said that Owen died.
  • July 25, 1999 – X-Pac and Road Dogg defeat Chyna and Billy Gunn for the rights of D-Generation X.
  • September 23, 1999 – Road Dogg and Billy Gunn reform the New Age Outlaws to win the WWF Tag Team titles from the Rock 'n' Sock Connection.
  • September 27, 1999 – In this episode of Raw, Mankind hosted the famous This is Your Life segment, for The Rock. This segment alone garnered the highest rating for any professional wrestling segment on television (8.4) to date.
  • November 1999 – August 2000: Triple H left DX when he "married" Stephanie McMahon, Billy Gunn was soon kicked out, and Road Dogg and X-Pac soon split up after a brief time as a tag team.
  • March 26, 2001 - Vince McMahon announces to the world on Monday Night Raw that he has acquired WCW. Later in the night during a live Raw/Nitro simulcast, Shane McMahon appeared on WCW Monday Nitro and (kayfabe) announced that it was he who had in fact purchased WCW and also voiced his intentions to go into competition against his father.
  • April 1, 2001 – The Undertaker beats Triple H at WrestleMania X-Seven, making him the ninth opponent Taker had beaten at WrestleMania. Stone Cold Steve Austin turned heel by defeating The Rock with the help of Vince McMahon. This event is considered by many to be the last day of the Attitude Era.

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This page uses verbatim or modified content from the English Wikipedia at The Attitude Era. (Mostly based on revision 281971796). The list of authors can be seen in the page history. As with the Simple English Wikipedia, the text of the English Wikipedia is available under the GNU Free Documentation License.


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