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A typical example of the art of The Bubble Project. In the bubble: "What am I gonna do when I'm 23?"

The Bubble Project, as proclaimed by its manifesto, aims to counteract corporate marketing and advertisement messages in public spaces.

The project was conceived by an artist and art director who originally printed 15,000 stickers that look like speech bubbles used in comic strips. He posts these blank speech bubbles on top of advertisements throughout New York City allowing anyone who sees them to write in their comments and thoughts. By filling in the bubbles people engage in the project and transform “the corporate monologue into an open dialogue”. After time passes, the comments are photographed and posted on the project’s [1].

The Bubble Project has quickly gained popularity and independent efforts have sprung up in other parts of the world in countries such as Italy or Argentina.

More recently, on June 1, 2006, a book written by Lee himself was released. It explains the whole idea behind the project and shows the best pictures taken in the first 4 years, showing the results of the project.

References

• Ji Lee (2006). Talk Back: The Bubble Project. Mark Batty Publisher. ISBN 0-9762245-7-7. 
• Article on AIGA
• Article on Yahoo! Picks for October 13, 2005

See also

Univers Revolved - another project by Ji Lee

External links

• The Bubble Project Homepage
• "Talk Back: The Bubble Project" Website
• Progetto Bolla (Italian Bubble Project)
• Proyecto Burbuja (Argentine Bubble Project)
• The Bubble Project (Dutch Bubble Project)