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The Palm
The Palm Restaurant.svg
Restaurant Information
Established 1926
Current owner(s) Wally Ganzi and Bruce Bozzi
Street address 837 Second Avenue
City New York City
State New York
Country United States, Mexico
Other locations Various
Website ThePalm.com

The Palm is an American fine-dining steakhouse opened in 1926. It is located in New York City at 837 Second Avenue.

Since opening, management has opened additional restaurants throughout the United States, in Puerto Rico and in Mexico. The Palm is notable for steak, lobster, traditional Italian dishes and the caricatures of individuals sketched on its walls.

Contents

History

Outside view of The original Palm.

Italian immigrants Pio Bozzi and John Ganzi opened the first Palm restaurant in 1926. It was originally intended to be named La Parma but a city licensing clerk misunderstood the thick Italian accent of the founders. The owners found it was easier to change the name than to get the license reissued.

The Palm served as a luncheon and dinner club for members of the city's newspapers for many years. The Daily Mirror and King Features (cartoon syndicated) were located on 45th Street between Second and Third Avenues; the Daily News, United Press (later United Press International) and United Features (cartoon syndicate) were located in the Daily News Building on 42nd Street and Second Avenue. The Herald Tribune was on 41st Street and Third Avenue and the World Telegram was on 49th Street and Third Avenue. The proximity of the cartoon syndicates led to the colorful charactitures on the walls. The original Palm consisted of one room at 837 Second Avenue, then it expanded to the second room and eventually to the second floor before opening across the street.

Cuisine

After the Palm was opened it operated as a conventional Italian restaurant offering fare similar to that found in New York's Little Italy neighborhood. Early in its history, however, Bozzi and Ganzi fielded a request for steak and the owners broiled it after retrieving meat from a Second Avenue butcher. As related in the Palm cook book, the first request led to others and the items were put on the menu.

Later, the Palm added Nova Scotia lobsters and aged USDA Prime beef, often served bone-in, as well as a selection of salads.

Caricatures

A defining feature of the restaurant's brand has been the tradition of caricatures covering the walls. Those depicted in the murals are celebrities, famous politicians, as well as prominent sports and media figures.

The Palm's historical materials contend that the caricature tradition began as a twist on the phrase "sing for your meal" where an artist who enjoyed the fare would pay for his meal by drawing a portrait on the wall. Additionally, featured celebrities have often provided an autograph next to their portrait.

Later, as the brand expanded, this tradition continued at other locations.

Expansion

The Palm opened its second location in Washington, D.C. in 1972. According to the company's web site, the prodding of former U.S. President George H.W. Bush, then US Ambassador to the United Nations, encouraged the families to open the second location. Bush often quipped that there was a "lack of good American fare" in the capital city.[1]

In 1973, the restaurant's third location, the "Palm Too," opened across the street from the original New York location. During the 1970's the restaurants also expanded to three other cities, Los Angeles, Houston and East Hampton, NY.

Diversification

In 1980, the company took over management of two historic hotels, the Huntting Inn and the Hedges Inn, both located in East Hampton, New York. The company also operated its own wholesale meat company, JORM, though now the Company purchases meat from a third party.

The Palm today

Wally Ganzi, the grandson of John Ganzi, and Bruce Bozzi, grandson of Pio Bozzi, are third generation members of the family to operate The Palm, which has expanded into an international restaurant chain.

Today The Palm has over 25 locations in cities throughout the United States as well as locations in Puerto Rico and Mexico. The company is the largest family-owned, U.S.-based chain of "fine dining" restaurants.

For frequent guests, the Palm has established a loyalty program called the "837 Club," which gets its name from the street number of the original Palm. Member benefits include discounts on meals, "points" accumulation that can be used to purchase meals, a free lobster on the member's birthday and other offers.

The restaurant's motto is "the place to see and to be seen."

The Palm Too on 2nd Avenue, New York
The Palm West Side, New York

Cookbooks

References

  1. ^ "The Palm Timeline". The Palm Restaurant. http://www.thepalm.com/index.cfm?page_id=2. Retrieved 2008-08-10.  

External links


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