The Price Is Right: Wikis


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The Price Is Right's US 38th season logo.


The Price Is Right is a U.S. television game show that is currently owned by the FremantleMedia subsidiary of the RTL Group. It was created by Bob Stewart in the United States, in 1956, for Goodson-Todman Productions, a partnership between producers Mark Goodson and William "Bill" Todman that formed in the early 1950s. Goodson and Todman significantly revamped the program in 1972. Goodson-Todman later became Mark Goodson Productions, which, in 1996, after the death of Goodson himself, sold the rights to the show to All American Television, later an arm of Pearson Television, which itself later became FremantleMedia North America.

Original version

The original version was first transmitted on the NBC, and later ABC, television networks in the United States from 1956 to 1965. Hosted by Bill Cullen, it involved four contestants bidding on expensive products, doing so in the manner of auctions except that Cullen did not act out the role of auctioneer, trying to obtain a bid closest to the product's actual retail price without going over that price. After a set round of bids, the player whose bid was closest to the correct value of the prize – and had not gone over that value – would win it. At the end of each edition, the player who had won the most (by dollar value) was declared the winner and became the returning champion, entitled to play again in the next edition. This version of The Price Is Right ended in 1965.

Revised version

The revamped version returned to the air in 1972 as The New Price Is Right; the "new" addendum was later removed. It is still in production in the United States. From September 4, 1972 to June 15, 2007, the show was hosted by Bob Barker. On October 15, 2007, Drew Carey debuted as the new host.


In this new version, four contestants place a single bid on an initial product, in dollars only as the production company will round off all retail prices to the nearest dollar; the player who bids closest to the product's actual retail price without going over then gets to play one of several mini-games, which are called Pricing Games in most countries, including the United States, for an additional and more substantial prize or group of prizes. One contestant, through various elimination formats, could find themselves winning a large showcase of prizes at the show's conclusion by predicting the total price of a "showcase."

Originally thirty minutes in length, the show was expanded to its current hour-long format on November 3, 1975. At this time, a new feature, the "Showcase Showdown," was introduced and remains in use. The three contestants who make their way on stage in each half of the show are asked to spin a large wheel, which is labeled from five cents to one dollar in five cent increments. The contestants in each of the two Showdowns who come closest to one dollar in not more than two spins that then have to take the wheel through one complete revolution, without going over, are brought back to compete for the Showcases at the end of the show.


The 1972 American version was hosted by Bob Barker from September 1972 to June 2007; his last new episode aired on June 15, 2007. After a season-long search for a new host, Drew Carey took the helm of the show, with production resuming in August 2007 and Carey's first episode airing on October 15. It is believed to be the second longest-running game show on television, trailing only the Spanish-language variety show Sábado Gigante;[1] it is also the longest running five-days-a-week game show in the world. The Price Is Right is one of only two game show franchises to be seen nationally in either first-run network or syndication airings in the US in every decade from the 1950s onward; the other is To Tell the Truth, another show that Stewart created for Goodson and Todman. During a one-week period from September 28-October 2, 2009, CBS aired two original editions of the Carey version in anticipation of the premiere of the Wayne Brady revival of Let's Make a Deal October 5. The broadcast time of the second show depended on local affiliates carrying it at 9AM, 10AM or 3PM, when Guiding Light was cancelled September 18. For the week afterwards, a repeat of a Season 37 edition aired in that timeslot.

On November 5, 2009, The Price Is Right celebrated its 7,000th edition.

Versions and runs

Versions and runs of the current format have included:

    • The Price Is Right (1972-Present): The current daytime version; hosted by Bob Barker (1972-2007), and Drew Carey (2007-Present) along with Rich Fields (2004-Present) as the announcer.
    • The Price Is Right (1972-1980): A weekly syndicated series hosted by Dennis James (1972-1977) and then Bob Barker (1977-1980). It was referred to on-air as "The Night-Time 'Price Is Right.'"
    • The Price Is Right (1985-1986): A daily syndicated version hosted by Tom Kennedy, also referred to on-air as "The Night-Time 'Price Is Right.'"
    • The Price Is Right Special (1986): A prime time Summer series on CBS hosted by Bob Barker.
    • The New Price Is Right (1994-1995): A short-lived daily syndicated nighttime version hosted by Doug Davidson.
    • Prime time specials (2002-Present): Beginning in 2002, a series of specials began to be produced, based on the current daytime version, and have been transmitted during CBS's prime time lineup. The first of these special editions saluted branches of the United States armed forces, including the United States Marine Corps, of which Carey himself is a veteran, in the wake of the September 11 attacks. These prime time specials later evolved into the $1,000,000 Spectaculars, special episodes featuring chances at winning $1,000,000; either as a Showcase Showdown bonus spin in place of its previous grand prize, or in the Drew Carey-hosted specials — meeting a specific goal in a pricing game or bidding within $1000 (or later $500) of the actual retail price of a Showcase (along with the traditional practice of winning both Showcases). More expensive prizes are also offered during these specials, including cash prizes whose amounts are doubled from their daytime counterparts.

International versions

The 1972 revised format appeared on Australian TV the following year and debuted in the UK in 1984; and has also been adapted around the world. A few staff members from the international versions have made appearances on the U.S. version in the audience, namely hosts (so far, only Alain Leveille from the French-Canadian version, Larry Emdur from the Australian version, and Marco Antonio Regil from the Mexican version (along with other staff members) have appeared on the U.S. show.

Region/Country Local name Network Main Host Date premiered
 Argentina El Precio Justo Canal 9 Fernando Bravo 1990s
 Australia The Price Is Right Seven Network
Network Ten
Nine Network
Ian Turpie
Larry Emdur
 Belgium De Juiste Prijs VTM Jan Theys
 Brazil O Preço Certo SBT
Rede Record
Silvio Santos
Juan Alba
October 2009
Misez Juste TQS Alain Léveillé 1994-1995
The Price Is Right $1,000,000 Spectacular CH Bob Barker
Drew Carey
 Chile Diga lo que vale Canal 13 Don Francisco 1981-1987
 China 苟邬其额道
Gòu Wù Jiē Dào
CCTV-2 Gao Bo
 Colombia El Precio es Correcto Canal Uno Gloria Valencia de Castaño 1980s
 Estonia Kuum Hind Kanal 2 Emil Rutiku October 2007
 Finland Mitä Maksaa Nelonen
Mikko Yoderson
Petri Liski
 France Le Juste Prix TF1 Max Meynier
Eric Galliano
Patrick Roy
Philippe Risoli
Vincent Lagaf
 Germany Der Preis ist heiß RTL Harry Wijnvoord
Walter Freiwald
May 2, 1989-1997
 India Yehi Hai Right Price Zee
 Indonesia Tebak Harga TransTV Muhammad Farhan
 Israel פחות או יותר
Pachot o' Yoter
Channel 2 Aki Avni 1994
 Italy OK, il Prezzo è Giusto! Canale 5
Rete 4
Gigi Sabani
Iva Zanicchi
Emanuela Folliero
Maria Teresa Ruta
1987-April 1999 September 1999-2000
may-June 1999
 Japan The Chance Tokyo Broadcasting System Shiro Ito
 Latvia Veiksmes cena Valters Krauze January 7, 2007
 Mexico Atínale al Precio Televisa Marco Antonio Regil 1997-2001
 Morocco السعر الصحيح
Al seer al Saheeh
2M 2002
 Netherlands Prijs je Rijk
Cash en Carlo
Fred Oster
Hans Kazan
Carlo Boszhard
 New Zealand The Price Is Right TV3 Dave Jamieson 1992
 Peru Diga lo que Vale Panamericana Televisión Johnny López 1982-1984; 1987
 Philippines The Price Is Right ABC-5 Dawn Zulueta January 2001-2003
 Poland Dobra cena TVN Grzegorz Wons 1997-1998
 Portugal O Preço Certo
O Preço Certo em Euros (from January 2002 to March 2006)
RTP1 Carlos Cruz and Nicolau Breyner
Jorge Gabriel and then Fernando Mendes
Late 80's / Early 90's (first edition)
January 2002 - March 2006
Septemer 2006 - present
 Romania Preţul Correct
Spune-mi Preţul
Kanal D
Stelian Nistor
Cosmin Cernat
November 1997
 Russia Цена удачи NTV Boris Smolkin, replaced by Anton Komolov September 11, 2005 - June 25, 2006
 Spain El Precio Justo TVE1
Antena 3
Joaquín Prat
Carlos Lozano
Guillermo Romero
Juan y Medio
 Thailand ทายได้ให้เลย JSL Bundit Kosolpisit
 Turkey Kaç Para? aTV Özkan Uğur
Vatan Şaşmaz
September 8, 2003-January 23, 2004.
 United Kingdom The Price Is Right ITV
Sky One
Leslie Crowther
Bob Warman
Bruce Forsyth
Joe Pasquale
March 24, 1984-January 12, 2007.
 United States The Price Is Right NBC
Bill Cullen (1956-65)
Bob Barker (1972-2007 multiple versions)
Dennis James (1972-77 syndication)
Tom Kennedy (1985-86 syndication)
Doug Davidson (1994-95 syndication)
Drew Carey (2007-present)
November 26, 1956-
March 9, 1965
September 4, 1972-present
 Venezuela El Precio Justo RCTV Winston Vallenilla 2002
 Vietnam Hãy chọn giá đúng VTV3 Lại Văn Sâm (2004)
Lưu Minh Vũ (2004-ongoing)

Nations not listed

According to Fremantle's website, versions of the show have also aired in Greece, Lithuania, and Pakistan.


In Portugal, the contest was originally a version in the 1990s, with Carlos Cruz, a presentation later became Nicholas Breyner. In 2002 the program returned to RTP1 under the name "O Preço certo em euros" presented by Jorge Gabriel. A year after the testimony was given to the actor and comedian Fernando Mendes. In autumn 2006, the program returned to its original name going to be called "O Preço Certo" The scenarios were based on the most modern in the British version keeping Fernando Mendes in the presentation. "O Preço Certo" is also one of very few TV programs in Portugal still has trained for competition. It's a game show, actually, produced by FremantleMedia Portugal and displayed in RTP1.


The first four competitors are called the initial group, in which each element will try to get it right, or close to but not exceeding, the price of a product that is presented. When setting is for a game through in order to accumulate more prizes and win the chance to spin the "Big Wheel" Where each competitor wins the game early, is replaced by another of the audience to join the group of players for a total of 6 players per program .. To qualify for the finals of The Price Is Right, each competitor who won the preliminary game, turns the "Big Wheel" so that, with one or two turns at most, as close as possible 100. The bidder will be determined with the closest match or the value. The finalist will have the chance to win a great showcase of prizes, betting at the right price premiums presented.


In the edition by Jorge Gabriel, the assistants were Andreia Cristina Martins and Fernandes. With Fernando Mendes, left Andreia Fernandes and entered Lenka da Silva and John bouquet. In 2007 Cristina Martins and John bouquet left the program and instead went Ana Lúcia Chita, Lucia Andrade and Mario Custodio.

Executive producers

Duration Name
September 1972 to 1988 Frank Wayne
1988 to June 2007 Bob Barker
June 2007 to 2008 Syd Vinnedge
2008 to June 2009 Syd Vinnedge and Mike Richards
September 2009 to Present Mike Richards


In addition to the pricing games contestants spin the wheel, known as the Showcase Showdown, to qualify for the Showcase at the end of every show.


Current Cast Occupation Duration
Manuela Arbeláez Model 2008-
Drew Carey Host 2007-
Lanisha Cole Model 2003-
Rich Fields Announcer 2004-
Amber Lancaster Model 2008-
Gwendolyn Osbourne Model 2005-
Rachel Reynolds Model 2003-
Brandi Sherwood Model 2002-

Former cast

Cast Occupation Duration
Kyle Aletter Substitute model 1981-1996
Bob Barker Host; later also Executive Producer 1972-2007, 2009
Kathleen Bradley Model 1990-2000
Starr Campbell Model 2004-2005
Phire Dawson Model 2005-2008
Chantel Dubay Model 1996-1999
Jennifer England Model 2002-2003
Anitra Ford Model 1972-1976
Lisa Gleave Model 2002-2003
Teri Harrison Model 2003-2005
Holly Hallstrom Model 1977-1983, 1984-1995
Claudia Jordan Model 2001-2003
Lauren Jones Model, with tenure of five weeks 2007
Heather Kozar Model 2001-2002
Cindy Margolis Model 1995-1996
Tamiko Nash Model 2007-2008
Gena Lee Nolin Model 1994-1996
Johnny Olson Original announcer 1972-1985
Dian Parkinson Model 1975-1993
Janice Pennington Model 1972-2000
Rebecca Mary Pribonic Model 2004-2006
Rod Roddy Announcer 1985-2004
Stephanie Leigh Schlund Model 2008
Shane Stirling Model 2002-2008
Gabrielle Tuite Model 2003-2008
Gene Wood Interim announcer 1985
Natasha Yi Model 2003-2004
Nikki Zeno Model 2005
Nikki Ziering Model 1999-2002

See also

Licensed Merchandise

Endless Games, which in the past has produced board games based on several other game shows, including The Newlywed Game and Million Dollar Password, distributes home versions of The Price is Right, including a DVD edition and a Quick Picks travel-size edition. Ubisoft also released a video game version of the show for the PC, Nintendo DS, and Wii console on September 9, 2008. An updated version of the game (the "2010 Edition") was released on September 22, 2009. Both versions feature the voice of announcer Rich Fields.


  1. ^ Schneider, Michael. "Time's 'Right' to step down." Variety. 31 October 2006. Retrieved 11 January 2007.

External links

Simple English

[[File:|20px|right]] The Price is Right is a game show on the United States television network CBS. The current version has been on the air since 1972, and was hosted by Bob Barker for a long time. However, in 2006, Bob Barker announced that he will no longer host the show. His last episode aired in June 2007. Comedian Drew Carey has taken his place; his first episode aired in October.

The basic object of the game is to use one's shopping skills to correctly price different products on the game, as if one were in a market. The products range from simple household items, like toothpaste and vitamins, to more expensive products, like furniture and cars.

From 1956 - 1963, the show aired on NBC and was hosted by Bill Cullen. From 1963 - 1965, the show aired on ABC and was also hosted by Bill Cullen.

From 1985 - 1986, a nighttime version of the show, named The Nighttime Price Is Right, was made and was hosted by Tom Kennedy. Another nighttime version, The New Price Is Right, was made from 1994 - 1995 and was hosted by Doug Davidson.

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