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"The Way I Are"
Single by Timbaland featuring Keri Hilson and D.O.E.
from the album Timbaland Presents Shock Value
Released July 9, 2007 (2007-07-09)
(See release history)
Format Digital download, CD
Recorded 2006/2007
Genre Pop, Hip hop, electropop[1]
Length 2:59 (album version)
3:19 (radio edit)
3:34 (video version/uk radio edit) Tempo 114.714 BPM
Label Background/Interscope
Writer(s) Mosley, Hills, K. Hilson/B. Muhammad/C. Nelson (The Clutch), J. Maultsby
Producer Timbaland
Danja (Co-Producer)
Certification 2x Platinum (RIAA)[2]
Platinum (ARIA)[3]
Gold (RIANZ)
Timbaland singles chronology
"Anonymous"
(2007)
"The Way I Are"
(2007)
"Throw It on Me"
(2007)
Keri Hilson chronology
"Help"
(2006)
"The Way I Are"
(2007)
"Scream"
(2007)
Music video
"The Way I Are" at YouTube

"The Way I Are" is a song by Timbaland, released as the second single from his second album, Timbaland Presents Shock Value. The song is notorious for its deliberately incorrect grammar. The song samples "Push it", a 1987 hit by group Salt-n-Pepa, and features R&B singer Keri Hilson and rapper D.O.E., both of whom are signed to Timbaland's Mosley Music Group label. It was released digitally worldwide in May 2007.

The song is featured in a 2007 McDonald's commercial; it not only plays in the background, but the viewer sees at the beginning a DJ placing the "The Way I Are" record onto a turntable.[citation needed] The song was also featured on Dancing with the Stars when Spice Girls member Melanie Brown performed her freestyle dance to the live band's version of the song with her professional partner, Maksim Chmerkovskiy. The song is on the soundtrack of NBA Live 08 on all consoles. It was featured in the movie Step Up 2: The Streets where it was Moose's ringtone (played by Adam Sevani). It was also featured in the pilot of the CW's hit Gossip Girl. It is also in the soundtrack of the video game NBA Live 08 .

Contents

Music video

The music video for the song was shot in the City of Salford in Greater Manchester, UK, on May 18, 2007. It was directed by Shane Drake.[4] Drake commented on the video and said:

I like to tell stories with my videos — and Timbaland’s new video is going to be unlike any other. Utilizing the tools of incendiary cinematography and fierce lighting schemes, I plan to sculpt an edgy masterpiece, oozing with style and impact. With each rhythmic pulse and beat we will time crafty edits, sharp as tacks and smooth as steel. This video is going to be an artistic expression of Timbaland's music. As an added element of force and velocity, we will follow Timbaland as he cruises around the city. From the colors, to the wardrobe — to the edits, we will craft a slick masterpiece that defies genre and truly defines cool & will show off Timbaland in a "super" music video.

The video version includes an extra verse from Timbaland's brother Sebastian. This verse was added to 'pad out' the song, as the album version of the song has an elongated period of time in which nothing but the beat is played.[5] Though being unusual for American music video productions, the video world premiered and received its first official airing on June 15 on the German music television channel VIVA.

The video also includes three English freestyle football players (One of the is Vinnie Jones). A "director's cut" of the video is now on YouTube and it features Timbaland in a black cab and shows him in a more casual perspective. The music video has received over 65 million views on YouTube.

Track listing

UK CD Single
  1. "The Way I Are" (Extended Version) (featuring Keri Hilson, D.O.E. & Sebastian)
  2. "The Way I Are" (Timbaland vs. Nephew) (featuring Keri Hilson & D.O.E.)
European CD Single
  1. "The Way I Are" (Radio Edit) (featuring Keri Hilson)
  2. "Give It to Me" (Laugh at 'em) Remix (featuring Justin Timberlake & Jay-Z)
  3. "The Way I Are" (Timbaland vs. Nephew) (featuring Keri Hilson & D.O.E.)
  4. "The Way I Are" (Video)
French CD Single
  1. "The Way I Are" (French Version) (featuring Tyssem)
  2. "The Way I Are" (Radio Edit) (featuring Keri Hilson)

Official versions and remixes

  • Album Version (featuring Keri Hilson & D.O.E.) - 2:59
  • Extended/Video Version (featuring Keri Hilson, D.O.E. & Sebastian) - 3:34
  • Radio Edit (featuring Keri Hilson) - 3:19
  • Instrumental - 3:34
  • Japanese Version (featuring Hiromi & WISE) - 3:12
  • French Version (featuring Tyssem) - 3:23
  • Timbaland vs. Nephew (Remix) (featuring Keri Hilson & D.O.E.) - 3:50
  • OneRepublic Remix (featuring Keri Hilson & D.O.E.) - 3:33
  • Jatins Desi Mix (featuring Keri Hilson & D.O.E.) - 3:30
  • Madcow Studios Mix "Ulduar"(Featuring Summergale & Cranius, a World of Warcraft version) - 3:17

There is also an unofficial Indian remix,Bengali remix,Polish remix,Spanish remix,German remix and Russian remix.

Cover Versions

  • Danish Rock Band Nephew has covered this song in a punk rock format adding an extra verse. Timbaland has not commented on this so far.

Release history

Country Release date
United States July 9, 2007 (2007-07-09)
United Kingdom July 23, 2007 (2007-07-23)
Europe August 20, 2007 (2007-08-20)

Chart performances

On the issue date of June 16, 2007, the single debuted on the U.S. Billboard Hot 100 at number seventy-eight, climbed to #40 on June 30, 2007, and eventually peaked at number three on August 25, 2007 for four non-consecutive weeks, and eventually spent nineteen consecutive weeks inside the top ten.[6] "The Way I Are" has also spent three consecutive weeks at number-one on the U.S. Billboard Pop 100, becoming Timbaland's second number-one on this chart. The song has sold 2,562,000 downloads to date in the United States.[2]

In the United Kingdom the song debuted at #84[7] in June 2007 and climbed its way up the charts reaching #1 on 4 August for 2 weeks. The song went on to spend an impressive 45 weeks inside the UK Top 100.

The song peaked at number one for five consecutive weeks on the Irish Singles Chart, and also peaked at number two for two non-consecutive weeks in New Zealand, spending a total of twenty-one weeks on the chart. It was ranked as the third-biggest song of 2007 there. The song also peaked at number four in Austria, and number five in Germany, where it is Timbaland's second consecutive top-five hit in both nations. In France, a mix of the song featuring French singer Tyssem was released, and peaked at number two becoming Timbaland's highest peaking single there.

"The Way I Are" peaked at number one on the Canadian Hot 100 and the European Hot 100 Singles Chart, as well as peaking at number one in countries such as Norway and Israel. The song became Timbaland's highest peaking single thus far in the Netherlands where it peaked at number four, until "Apologize" peaked at number-two.

The song became a major hit in Australia where it reached number one, and became Timbaland's first top-ten entry on the ARIA charts (not counting a plethora of collaborations) and also his first number-one single. The single has become so successful that it managed to revive interest in not only Timbaland's album, Timbaland Presents Shock Value but also his two previous singles "Give It to Me" and "Throw It on Me", with "Give It to Me" re-entering the top 50 and "Throw It on Me" entering the top 50 for the first time. The Way I Are got an ARIA certification of platinum.

Certifications

Country Certification Date Sales certified
Australia[8] Platinum 2007 70,000
Belgium[9] Gold September 29, 2007 25,000
Denmark[10] Platinum July 24, 2007 8,000
New Zealand[11] Gold August 20, 2007 7,500

Charts

Chart (2007) Peak
position
Australia ARIA Singles Chart[12] 1
Austria Singles Top 75[13] 4
Canadian Hot 100[13] 1
Danish Top 20[14] 1
Dutch Top 40[13] 3
European Hot 100[15] 1
Finnish Singles Chart[13] 4
French Singles Chart[13] 2
German Top 100[13] 5
Irish Singles Chart[13] 1
Italian Singles Chart[16] 21
New Zealand RIANZ Singles Chart[13] 2
Norway Singles Top 20[13] 1
Russian Top 100[17] 5
Sweden Singles Top 60[13] 2
Swiss Singles Top 100[13] 3
Turkey Top 20 Chart[18] 1
UK Singles Chart[13] 1
U.S. Billboard Hot 100[13] 3
U.S. Billboard Pop 100[19] 1

¹ "The Way I Are" (Timbaland feat. Tyssem)

Preceded by
"Umbrella" by Rihanna featuring Jay-Z
UK Singles Chart number-one single
July 29, 2007 - August 11, 2007
Succeeded by
"With Every Heartbeat" by Robyn with Kleerup
Turkish Singles Chart number-one single
August 24, 2007
Succeeded by
"Stronger" by Kanye West
Billboard Eurochart Hot 100 number-one single
August 23, 2007
Succeeded by
"Ayo Technology" by 50 Cent featuring Justin Timberlake and Timbaland
Preceded by
"Big Girls Don't Cry" by Fergie
Irish Singles Chart number-one single
July 26, 2007 - August 23, 2007
Succeeded by
"Stronger" by Kanye West
Billboard Pop 100 number-one single
September 8, 2007 - September 22, 2007
Preceded by
"Hey There Delilah" by Plain White T's
Canadian Hot 100 number-one single
September 1, 2007
Preceded by
"LoveStoned" by Justin Timberlake
Billboard Hot Dance Airplay number-one single
October 13, 2007
Succeeded by
"Don't Stop the Music" by Rihanna
Preceded by
"Beautiful Girls" by Sean Kingston
Australian ARIA Singles Chart number-one single
October 29, 2007 - November 5, 2007
Succeeded by
"Hook Me Up" by The Veronicas
Preceded by
"Umbrella" by Rihanna featuring Jay-Z
Norwegian VG-lista number-one single
August 28, 2007 - September 11, 2007
Succeeded by
"Big Girls Don't Cry" by Fergie

References

External links

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