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The Weight-Loss Cure "They" Don't Want You To Know About  
Author Kevin Trudeau
Language English
Subject(s) weight loss
Genre(s) self help
Publisher Alliance Publishing
Publication date 1 April 2007
Pages 256
ISBN 978-0-9787851-0-9
OCLC Number 122341864
Dewey Decimal 613.25 22
LC Classification RM222.2 .T78 2007

The Weight Loss Cure "They" Don't Want You to Know About is a weight loss book written by controversial author Kevin Trudeau. It was released in April 2007 by Alliance Publishing.[1] Trudeau is a convicted felon[2] with no certified medical training[3] and he has been fined by the FTC for making fraudulent claims pertaining to the book. The controversial book describes a plan to change activity in the hypothalamus gland, linked to the pituitary gland, with the intention to control hunger and regulation of fat cells, by using herbal supplements and repeated use of the hCG hormone.

The book follows up his two other bestselling but critically panned books, Natural Cures "They" Don't Want You to Know About and More Natural Cures Revealed: Previously Censored Brand Name Products That Cure Disease. Weight Loss Cure has appeared on the bestseller's lists of the Wall Street Journal, USA Today, Publishers Weekly, and the The New York Times.

Contents

Legal issues

The FTC has filed a contempt of court action against Trudeau and the companies that market his book alleging that Trudeau is in contempt of a 2004 court order by "deceptively claiming in his infomercials that the book being advertised establishes a weight-loss protocol that is "easy" to follow. The action was filed in the U.S. District Court for the Northern District of Illinois on September 17, 2007.[4] According to a FTC Press Release, Trudeau claims that the weight loss plan outlined in the book is easy, can be done at home, and readers can eat anything they want. When consumers buy the book, they find it describes a complex plan that requires intense dieting, daily injections of a prescribed drug that is not easily obtainable, and lifelong dietary restrictions.[5]

On November 16, 2007, Trudeau was found in contempt of the 2004 court order for making "patently false" claims in his weight loss book. U.S. District Court Judge Robert W. Gettleman ruled that Trudeau “clearly misrepresents in his advertisements the difficulty of the diet described in his book, and by doing so, he has misled thousands of consumers.” A penalty will be determined at a later hearing.[6][7][8] In October 2008, Trudeau was fined more than $5 million and banned from infomercials for three years for continuing to make fraudulent claims pertaining to the book.[9]

Complaints about Trudeau's weight loss system and business practices can be found at the Consumer Affairs website. In summary, the complaints tend to refer to a problem of unsubscribing from the website and its monthly fees as well as the inability to follow the protocol, detailed by Trudeau, in the United States due to product availability and legal reasons.

Book diet plan

The book's diet has been compared to a diet plan by British endocrinologist A.T.W. Simeons in the 1950s. The book describes a multi-month, 3-phase plan [10] that involves changing to all organic foods,[10] [11] with repeated colonic cleansing and liver cleansing,[10][11] followed by a 2nd-phase period of daily use of human chorionic gonadotropin (hCG),[10] typically injections, under the direction of a healthcare provider or doctor.[10] The use of hCG has been found for men to increase testosterone linked to muscle growth, [12] for burning fat; however, in some clinical studies with women,[12] testosterone levels did not rise, leaving the possibility that hCG would be in a diet plan for men only,[12] and taking hCG could be inappropriate for women. For men, hCG can have some potential side-effects, including: gynecomastia (growing female breasts), water retention, increase in sex drive, mood alterations, headaches, and high blood pressure. These side effects are known to those who have taken hCG in much larger quantities (5000iu at one time)than what is being recommended in this diet plan (200iu at the most). [13] Due to such side effects, others warn to limit hCG to 3-week periods (with 4-week breaks) and recommend professional guidance from a physician.[13] Also, herbs, such as tongkat ali ("longjack"), might be used rather than risk hCG.[13]

In Phase 3, use of hCG stops, but food continues to be 100% organic.[10] Other recommended activities include walking an hour a day or more, eating organic grapefruit, and doing breathing exercises.[11] Scheduled doctor visits, buying organic foods and hCG can be very expensive for the average consumer,[10] but wealthy people have paid to follow the plan, and the plan might work for people who can afford it.[10]

As early as 1962, the Journal of the American Medical Association warned against the Simeons Diet.[14] The FTC ordered clinics and promoters of the Simeons Diet and hCG to cease making false claims about the effectiveness of hCG and its approval status by the FDA for weight loss.[15] Clinical research trials published by the Journal of the American Medical Association and the American Journal of Clinical Nutrition[16] have shown that hCG is ineffective as a weight-loss aid.

Sales

Although the book is controversial, and is ranked on Amazon.com as 2 stars (out of 5 stars),[1] as of August 12, 2007 (4 months after release), it ranked #16 on the Amazon bestseller list, [17] behind another diet book, Skinny Bitch, ranked at #13 of the Amazon bestselling books (ranked by sales volume through Amazon sales).[17] The book The Weight Loss Cure has also appeared on the bestseller's lists of the Wall Street Journal, USA Today, Publishers Weekly, and the The New York Times.

Notes

  1. ^ a b "Amazon.com: The Weight Loss Cure They Don't Want You to Know..." Amazon.com, April 2007, ISBN 097878510X, ISBN 978-0978785109, webpage: Am-097878510X.
  2. ^ http://en.wikipedia.org/wiki/Kevin_Trudeau#Criminal_history_and_legal_problems
  3. ^ http://en.wikipedia.org/wiki/Kevin_Trudeau#No_medical_training.
  4. ^ Federal Trade Commission, Plaintiff v. Kevin Trudeau, Shop America (USA) LLC, Shop America Marketing Group, LLC, Trustar Global Media, Limited, Robert Barefoot, Deonna Enterprises, Inc., and Karbo Enterprises, Inc., Defendants, and K.T. Corporation, Limited, and Trucom, LLC,
  5. ^ FTC: Marketer Kevin Trudeau Violated Prior Court Order - Charges Him with Misrepresenting Contents of Book, September 14, 2007
  6. ^ Court finds Natural Cures' author Trudeau in contempt of 2004 settlement, may be fined again Christopher S. Rugaber, Associated Press, November 19, 2007
  7. ^ Order Finding Trudeau in Contempt
  8. ^ Federal Court Finds Kevin Trudeau in Civil Contempt, FTC website, November 21, 2007
  9. ^ Kevin Trudeau Banned from Infomercials For Three Years, Ordered to Pay More Than $5 Million for False Claims About Weight-Loss Book, Federal Trade Commission, October 6, 2008.
  10. ^ a b c d e f g h "Report: Kevin Trudeau, The Weight Loss Cure" (book review), Pam, Belle Plaine, Kansas, May 2007, webpage: R19.
  11. ^ a b c "The Weight Loss Cure They Don't Want You to Know About" (notes), Vitality Fit Corporation, Payson, Arizona, 2007, webpage: Primev-WLC.
  12. ^ a b c "The Rationale for Banning Human Chorionic Gonadotropin and Estrogen Blockers in Sport" (medical analysis), David J. Handelsman, medical report in The Journal of Clinical Endocrinology & Metabolism, Vol. 91, No. 5 1646-1653, year 2006, webpage: EJ1646.
  13. ^ a b c "Tongkat Ali (Eurycoma Longifolia Jack)" (herb tongkat ali), IronMagLabs (Ironmagazine.com LLC), 2007, webpage: IL-tongkat.
  14. ^ Ten Pounds in Ten Days: A Sampler of Diet Scams and Abuse by Laura Fraser.
  15. ^ HCG Worthless as Weight-Loss Aid by Stephen Barrett, M.D.
  16. ^ Ineffectiveness of human chorionic gonadotropin in weight reduction: a double-blind study American Journal of Clinical Nutrition 29:940–948, 1976.
  17. ^ a b "Amazon.com Bestsellers" (list of book ranks), Amazon, 2007, webpage: Amazon-bestseller-page.

References

  • "The Rationale for Banning Human Chorionic Gonadotropin and Estrogen Blockers in Sport" (medical analysis), David J. Handelsman, medical report in The Journal of Clinical Endocrinology & Metabolism, Vol. 91, No. 5 1646-1653, year 2006, webpage: EJ1646.
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