This Is Fake DIY launched in 2002. It is staffed largely by an unpaid freelance writing team from across the globe. The website features news, reviews, features, videos, free music downloads and its own online television channel DIY TV.
In September 2007, This Is Fake DIY was nominated for best music magazine at the annual BT Digital Music Awards, where it was described as "a great mix of humour and pop culture that has become the envy of the internet."
Editor-in-chief of This Is Fake DIY, Stephen Ackroyd, was among the "influential and impartial UK-based music critics and broadcasters" chosen by the BBC to contribute to their 'Sound of 2008' survey.
In 2007 This Is Fake DIY started a record label. Its current roster includes: