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This TV
This TV Network Logo.png
Type Broadcast digital television network
Branding This
Country  United States
Availability Nationwide, though not in every market
Founded July 28, 2008
Slogan "It doesn't get any better than THIS!"
Owner Metro-Goldwyn-Mayer
Weigel Broadcasting
Key people Neal Sabin;
Jim Marketti (creative director)
Launch date November 1, 2008
Official Website http://www.thistv.com

This TV (also referred to as "This TV Network" or just "this" in on-air promotions) is a general entertainment television network designed for digital television subchannels. The network is a joint venture between film/TV studio Metro-Goldwyn-Mayer and Chicago-based Weigel Broadcasting Co., and launched on November 1, 2008.

The "This TV" name was chosen as a branding and marketing avenue for the network and its stations, with proposed slogans such as "THIS is the place for movies," "THIS is what you're watching," and "It doesn't get any better than THIS!".

This TV is available in many markets on terrestrial television stations and selected cable systems, as well as free-to-air C-band satellite via AMC-3 in DVB-S format.

Contents

Programming

This TV's program schedule relies on the extensive library of films and TV programming currently owned by MGM and subsidiary United Artists (notably excluding the pre-1986 MGM film/TV library, whose rights are currently held by Turner Entertainment and Time Warner). Though such vintage series as The Patty Duke Show and The Outer Limits are featured, along with Stargate SG-1 on Sunday nights, the network's lineup places a greater emphasis on movies, including prime-time double features every night. The film roster does not concentrate on films from any specific era: films from the Depression era to contemporary times are featured. There are no plans for any original programming on the network, although the use of on-air presenters had been considered for This TV's movie broadcasts.[1] The network's continuity announcer is Milwaukee radio personality and Miller Park PA system announcer Robb Edwards.

This TV also features a daily block of children's programming called Cookie Jar Toons (including shows that meet the E/I content requirements) that is handled by Toronto-based Cookie Jar Entertainment and also features Weigel's Chicago-based program originally meant for local viewing, Green Screen Adventures. This is different from Cookie Jar Network, the former Wonderful World of DiC E/I block which existed until a September 2009 rebranding featuring mostly Cinar-produced programming from the 1990's, and the CJG-run Cookie Jar TV E/I block for CBS.

Operations and station clearance

This TV was formally announced on July 28, 2008, with a planned launch in the autumn.[2][3] The network had a formal on-air launch date of November 1, 2008,[4] though some stations may have "soft launched" the network one day earlier--October 31, 2008--to carry some Halloween-themed programming that the network provided.[5] This TV airs 24 hours a day in 480i standard definition broadcast format.

This TV's operations is overseen by Neal Sabin, who in his role as Weigel Broadcasting's executive vice president launched MeTV, a classic TV format similar to This TV, on Weigel-owned stations in Chicago and Milwaukee. Jim Marketti, president/CEO of Marketti Creative Group, was hired in August 2008 as This TV's creative director, focusing on the network's marketing and promotion.[6] MGM handles sales for the network through their New York City offices.

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This TV affiliates

In addition to Weigel-owned stations in Chicago (WCIU) and Milwaukee (WDJT-TV), This TV reached agreements with several ownership groups to add the network to some of their stations in 2009. The group list includes stations owned by Sinclair Broadcasting, Post-Newsweek Stations, Fisher Communications, Hearst-Argyle Broadcasting, and recent additions Tribune Broadcasting, Raycom Media and Belo.[7][8] As of January 2009, the clearances make This TV available to an estimated 60% of US households.[9][10] An earlier report predicted This TV would have a coverage target of 50%-70% of the United States by the proposed February 2009 switchover to all-digital broadcasting.[11]

A number of NBC affiliates have added This TV as a replacement for the now-defunct NBC Weather Plus service. Equity Media Holdings selected This as a replacement for Retro Television Network on some of its stations after Equity dropped its relationship with RTN in January 2009 due to payment disputes, although several of those stations have either since gone off the air or were sold to other parties such as Daystar, which replaced Equity's programming with that of their network[12].

Stations that carry the network have the option to air select This TV programming on their main channels; they also have the option to pre-empt some programming in favor of other programming, either local in nature or through a dual affiliation with another network (the latter occurs on This TV affiliates in Columbus, Dayton, Richmond, Boise, and Charlottesville).[13]

References

  1. ^ "MGM Oldies in New Digi-Channel", from Broadcasting & Cable's July 28, 2008 issue
  2. ^ "MGM, Weigel Launching This TV Diginet", from TVNewsDay, July 28, 2008
  3. ^ MGM Takes Digital Leap, Variety.com, July 28, 2008
  4. ^ Weigel, MGM Hope "This" Thing's a Hit, Broadcasting & Cable, October 27, 2008
  5. ^ Source: Network profile on backchannelmedia.com, viewed on 10/31/2008
  6. ^ Marketti Named Creative Director at This TV, Broadcasting & Cable, September 8, 2008
  7. ^ "MGM Secures Over 40 Station Partners for "THIS", MGM press release from December 1, 2008
  8. ^ "Belo’s WFAA, KTVK Add This TV". Broadcasting & Cable. September 22, 2009. http://www.broadcastingcable.com/article/354972-Belo_s_WFAA_KTVK_Add_This_TV.php. Retrieved 2009-09-26. 
  9. ^ This TV Enjoys 60% Clearance, Wayne Friedman, MediaDailyNews, Jan 26, 2009
  10. ^ "This TV Clears 60%". Broadcasting & Cable. January 26, 2009. http://www.broadcastingcable.com/article/162773-This_TV_Clears_60_.php. Retrieved 2009-01-27. 
  11. ^ "The Digital Pace", from Broadcasting & Cable, September 29, 2008
  12. ^ "And just what is This?": WNGS becomes affiliate, Buffalo News, January 23, 2009
  13. ^ "Exclusive: MGM Launching New Digital Channel", from Broadcasting & Cable, July 28, 2008

External links


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