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Launched in Fall 2006, Tom Ford Beauty is a luxury brand of fragrances comprising Tom Ford Black Orchid, and a secondary floral edition Tom Ford Black Orchid Voile de Fleur; Private Blend, a twelve-piece unisex fragrance collection; and a new men's scent, Tom Ford for Men along with its more intense version, Tom Ford for Men Extreme. Each scent was designed and developed by the designer himself. Within the subsequent years, the company added three more unisex fragrances to the Private Blend collection, latest in 2009, and developed the collection to 15 individual, and unique, creations as of spring 2009.

Tom Ford describes the Private Blend collection as his own "scent laboratory." The collection, which he states was "designed with the true fragrance connoisseur in mind", includes such titles:

  • Amber Absolute
  • Noir de Noir
  • Black Violet
  • Velvet Gardenia
  • Tobacco Vanille
  • Oud Wood
  • Moss Breches
  • Bois Rouge
  • Purple Patchouli
  • Tuscan Leather
  • Neroli Portofino
  • Japon Noir
  • Arabian Wood
  • Italian Cypress
  • Champaca Absolute

Tom Ford chose to promote his mens fragrance debut with a very provocative advertising campaign featuring the fragrance bottle placed between the dewy breasts and thighs of a naked woman. The suggestive nature of the ads mimic the designer's previous creative choices, which made him infamous, back when he was at the helm of Gucci and YSL.

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