Tourism Radio is a GPS based radio service that has combined GPS technology with an audio service which gives travellers tourist information about their surrounding areas. [1]
The service acts as a “virtual tour guide”,giving tourists information about the area they are in and also features local music and radio shows. [2]
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Tourism Radio was founded in South Africa in 2005 by Mark Allewell. In 2006, the company was bought by a European venture capitalist and has since expanded to other countries such as Namibia, Spain, the United States and New Zealand. [1]
Visitors to the countries that the service is offered in are able to tune into Tourism Radio via tourism technology. Using GPS technology, Tourism Radio have created devices which are fitted under the bonnet of a car, or, plugged into the cigarette lighter socket inside the car. These devices then communicate with satellites to get a fix on the cars location and, based on that location, pre-recorded information is broadcast via the device to the car radio.
As they have expanded to countries like Spain, Tourism Radio have diversified their product to include MP3 player based informational walking tours. These tours make use of MP3 players which are pre-loaded with audio clips about specific locations.[3]
  | Tourism Radio launched in Cape Town - Tourism Radio - Tourism Radio launched in Cape Town |
| | Tuning in to Tourism Radio - Tuning in to Tourism Radio - SouthAfrica.info |
| | Tourism Radio launches in NZ - Tourism radio launches in NZ > New Zealand |
| | Tourism Radio helps visitors find their way - Tourism Radio helps visitors find their way |
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