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Twizzlers (rainbow flavor)
Twizzlers (twisted berry flavor)

Twizzlers are a popular brand of fruit-flavored candy in the United States and Canada (often called a licorice candy). They are the product of Y&S Candies, Inc., of Lancaster, Pennsylvania, now a subsidiary of The Hershey Company.

Since 1999, Twizzlers have been manufactured in Memphis, Tennessee, in a Y&S plant that also makes chewing gum and other candies. From 1970 through 1999, it was previously manufactured at a plant in Farmington, New Mexico, but relocated the operation to Memphis because of rising transportation costs.[1]



1845 - Young and Smylie confectionery firm is established.

1870 - Y&S is adopted as the company trademark.

1902 - National Licorice Company established with the merger of Young and Smylie, S.V. & F.P. Schudder and H.W. Petherbridge.

1968 - National Licorice Company is renamed Y&S Candies, Inc.

1977 - Hershey's Foods acquires Y&S Candies, Inc.

1994 - Hershey's introduces TWIZZLERS PULL-N-PEEL candy.

2004 - Hershey's introduces TWIZZLERS TWERPZ candy.

2009 - Hershey's introduces TWIZZLER SWEET & SOUR FILLED TWISTS candy

Flavors and varieties

While the original flavor introduced in 1845 was licorice, since 1990 the company has begun to produce Twizzlers in strawberry, chocolate, cherry, and watermelon flavors, and a variety of shapes and sizes. They have also produced a popular type of candy called nibs (licorice). In addition to their Twists, Bites, and Nibs of various sizes, Y&S introduced Pull 'n' Peel in 1994, and both Twerpz and Strawz in 2004 [2] Limited edition cherry cola and "rainbow" (fruit variety consisting of strawberry, orange, lemonade, watermelon, blue raspberry and grape) flavors were introduced in 2006. Today all these flavors of "rainbow" Twizzlers are still sold in stores and movie theaters. The company also manufactures a special 2 foot long variety. All Twizzler products are kosher certified by the Orthodox Union.

According to the "Guinness World Record", the longest licorice twist ever made measured 1,200 feet and 100 pounds. This record breaking twist made it into the Guinness World Record, recorded on July 19, 1998.

Memphis plant

Other candies made in the Memphis plant include Bubble Yum, Good & Plenty, Twizzlers Sticks & Bites, Ice Breakers, and Breath Savers.[3]


  1. ^ Twizzlers operation leaves Farmington for TennesseeAlbuquerque Journal, January 18, 1999
  2. ^ Twizzlers History,
  3. ^ [1] Accessed November 6, 2009

External links

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