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United States Cellular Corporation
Type Public (NYSEUSM)
Founded 1983
Headquarters Chicago, Illinois, USA
Key people John E. Rooney, President and CEO
Industry Telecommunications
Products CDMA2000 1x and EV-DO (wireless voice and data services), SMS (text messaging), MMS (picture messaging), Mobile TV (EasyEdge Mobile TV), location-based services, BREW (EasyEdge), AMPS
Revenue $3.93 billion USD (2009)
Net income $216 million USD (2009)
Employees 8,900 (as of 2009)

United States Cellular Corporation, d.b.a. U.S. Cellular (NYSEUSM), owns and operates the sixth largest wireless telecommunications network in the United States, behind Verizon Wireless, AT&T Mobility, Sprint Nextel, T-Mobile USA, and MetroPCS. They currently serve about 6.1 million customers in 126 markets in 26 U.S. states.[1] U.S. Cellular has recently rolled out a 3G network for many of its customers. The company has its headquarters in Chicago, Illinois.


Company Information

U.S. Cellular was created in 1983 as a subsidiary of Telephone and Data Systems (TDS), Inc., which still owns an 81% stake.

Originally, U.S. Cellular used TDMA cell phones in most markets, but the company has completed shifting over to 1xRTT CDMA technology and is currently converting its network to EVDO. U.S. Cellular has since discontinued all analog and TDMA services. US Cellular plans to eventually use GSM based LTE for its future 4G network.

U.S. Cellular was the fifth-largest mobile phone company in the United States with 6.5 million customers as of the end of 2008. The company offers regional coverage in the Pacific Northwest, Midwest, parts of the East and New England. Although headquartered in Chicago, U.S. Cellular did not offer service in the Chicago metropolitan area until it acquired territories from PrimeCo Communications between 2002 and 2003, after the formation of Verizon Wireless.

U.S. Cellular's Unlimited Call-Me feature allows users (including prepaid users) to receive calls without charge while in their local calling area. Customers with a current National plan can also receive incoming calls free nationwide. The company's phones also offer picture messaging and "easyedge" data services. In addition, they offer unlimited incoming text, picture, and video messages.[citation needed]

The company touts its service as having one of the highest customer retention rates among its competitors, as reported by some market research firms.[citation needed]

As a public service, U.S. Cellular works with the National Center for Missing and Exploited Children to provide free AMBER Alerts via text messaging.


  • In 2003, U.S. Cellular acquired naming rights to the baseball stadium used by the Chicago White Sox. Formerly known as “Comiskey Park,” the stadium is officially renamed "U.S. Cellular Field." U.S. Cellular and AT&T Mobility (formerly Cingular) exchange wireless assets. U.S. Cellular receives new spectrum in markets next to or overlapping existing operations in 13 states in exchange for its Georgia and northern Florida licenses. U.S. Cellular builds and launches 12 new markets from the transaction's assets over the next two years, including Oklahoma City and St. Louis. U.S. Cellular launches easyedgeSM, its suite of wireless data services.
  • In 2004, U.S. Cellular divests its South Texas markets.
  • In 2005, U.S. Cellular enters the St. Louis market. St. Louis becomes the second largest market U.S. Cellular serves, after Chicago. U.S. Cellular introduces SpeedTalkSM, its walkie-talk-like service.
  • In 2006, U.S. Cellular acquires the rest of TN-RSA 3 in Eastern TN, formerly known as Eloqui Wireless. Already owning a 1/6th stake in the venture, US Cellular purchased the remaining 5/6 shares.
  • In 2007, U.S. Cellular purchases IA RSA 15 in Northwest Iowa.
  • As of Q3 2007 Average monthly revenue per unit is at $52.71
  • As of Q4 2007 $368 million in data revenues. Average monthly revenue per unit is at $51.13. They had a retail postpay churn rate of 1.4%. Have 6,383 total cell sites, have invested $566 million in the cell sites as well as the infrastructure.
  • As of Q2 2008 preparing to roll out 3G/EVDO rev A to select markets.
  • As of Oct. 28, 2008 U.S. Cellular launched Mobile Broadband, a service allowing customers to access data on their cell phones 10 times faster than before. It brings DSL-like service and capabilities to customers through EVDO (Evolution-Data Optimized) technology, commonly referred to as 3G. The service launched in Chicago and Rockford, Illinois; northwestern Indiana; Tulsa, Oklahoma; Des Moines, Iowa and southern Wisconsin, with more cities to follow in early 2009.
  • As of May 1, 2009 U.S. Cellular launched Mobile Broadband in most of Iowa except for Western Iowa. In addition to Iowa parts of Tennessee are now part of U.S. Cellular's Mobile Broadband coverage.
  • As of June 30, 2009 U.S. Cellular expanded their Mobile Broadband coverage in most of Wisconsin, and Central and Northern Illinois with more to follow.
  • Mobile Broadband launched in Summer 2009 in parts of Maine and New Hampshire; as well as areas surrounding Tulsa[2].
  • Jay Ellison, the company's Executive VP of Operations announced his plans to retire at the end of 2009.
  • On February 24th, 2010 CEO Jack Rooney announced plans for his retirement in 2010.


The company offers phones manufactured by Motorola, LG, Samsung, Kyocera, HTC, and RIM.

Current Phone Models

From U.S. Cellular's website[3]

  • BlackBerry 8230 Pearl Flip
  • BlackBerry 8330 Curve (Red and Titanium)
  • BlackBerry 8530 Curve
  • BlackBerry 9630 Tour
  • HTC Touch Pro2
  • HTC Snap
  • LG Banter UX265
  • LG Bliss UX700 (Black/Green and White/Orange)
  • LG Tritan UX840
  • LG UX310 Helix
  • LG Wine UX280 (Maroon and Silver)
  • Motorola Hint QA30
  • Motorola MOTORAZR VE20
  • Motorola W385
  • Motorola Crush
  • Motorola Quantico
  • Samsung Axle R311
  • Samsung Gloss SCH-U440 (Pink and Charcoal)
  • Samsung R520 Trill
  • Samsung R850 Caliber
  • Samsung Two Step R470 (Red,and Blue)


Executive Leadership

Board of Directors

  • Leroy T. Carlson, Jr. Chairman of the Board, President and CEO of TDS
  • LeRoy T. Carlson Chairman Emeritus of TDS
  • Walter C.D. Carlson Non-executive Chairman of the Board of TDS
  • John E Rooney President and CEO
  • Kenneth R. Meyers Executive VP and CFO of TDS
  • Harry Harczak, Jr.
  • J. Samuel Crowley
  • Paul-Henri Denuit
  • Ronald E. Daly

Corporate headquarters

The company has its headquarters in almost 140,000 square feet (13,000 m2) in the Citicorp Plaza complex in O'Hare, Chicago, Illinois, near O'Hare International Airport.[4][5] US Cellular's lease will expire in September 2011. The company stated in 2008 that it hired CB Richard Ellis to help determine whether the company should stay in its current headquarters facility, move to central Chicago, or move to the Chicago suburbs.[5]

Corporate sponsorship

U.S. Cellular owns the naming rights to U.S. Cellular Field, home of the Chicago White Sox; U.S. Cellular Coliseum in Bloomington, Illinois, home of the Bloomington Extreme indoor football team; U.S. Cellular Arena in Milwaukee, former home of the Milwaukee Bucks and current home of the UW-Milwaukee Panthers Men's basketball team and the Milwaukee Wave professional indoor soccer team; Meadowbrook U.S. Cellular Pavilion, an outdoor amphitheater concert venue in Gilford, NH and the U.S. Cellular Center, an arena in Cedar Rapids, Iowa. It has also opened the U.S. Cellular pavilion in Hadlock Field, home of the Portland Sea Dogs in Portland, Maine. U.S. Cellular is also the Official Wireless Sponsor for the St. Louis Cardinals and St. Louis Rams, as well as a Hall of Fame Partner of the Chicago Bears[6].

U.S. Cellular is also the presenting sponsor of the August 1, 2009 Nascar Nationwide Series race at Iowa Speedway. The race was being titled the U.S. Cellular 250.

The sonic logo, tag, audio mnemonic was produced by Musikvergnuegen and written by Walter Werzowa from the Austrian 1980s sampling band Edelweiss.[7]

External links


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