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UGO Entertainment is a website providing coverage of online media in entertainment targeting males age 18-34. The company is currently based in New York, New York, United States. On July 24, 2007 it was announced that Hearst Corporation would acquire UGO Entertainment.

The company started in 1997 as Unified Gamers Online, billed in directories as a “hand-picked network of professionally managed gaming sites and services.”[1] In 1997, founder Chris Sherman hired Ken Margolis Associates to manage sales and marketing to the Game Industry. Chris sold UGO to Actionworld, Inc.,[2] a subsidiary of InterWorld, which incorporated the company in the state of Delaware in April, 1997.[3] That same year, InterWorld spun off the company “in order to permit UGO Networks to build a separate management team…and to position UGO Networks to seek private parts equity financing.”[4] In 1998, UGO—then described as “the largest independent gaming community on the Internet”[5]—created the prestigious UGO E3 Awards, now the Game Critics Awards, to recognize quality Video game entertainment.[6] In 1999, UGO changed its name to Underground Online Underground as part of its efforts to expand its target audience. The company streams various forms of media entertainment on its website as well as offering articles on topics of interest to its target audience. Topics include comics, television, music, and film. Its main competitors include CNET Networks, IGN, and Yahoo![7] On January 6, 2009, they acquired 1up.com from Ziff Davis.[8]

The network

The UGO Networks feature websites such as Hero Machine, a Flash-based website that allows you to create your own superhero and share it; Studio Ugo, featuring exclusive live music performances; Actress Archives, a website focusing on actress and female entertainer related news, photo galleries, and videos; and Caster's Realm, a blog that features news and information on MMORPGs.

External links

References








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