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Underalls was a brand of undergarments for ladies manufactured by the Hanes hosiery & underwear company of North Carolina and marketed in the United States, Canada, and Mexico from the introduction of the product in 1976 until the halt of production in the early 1990s. These were noted for being a combination of pantyhose and panties together, presumably to prevent panty lines. These also had different trademarked variations, such as Slenderalls, Coloralls, Summeralls, and Winteralls.

Contents

Advertising and Packaging

The packages were recognizable by their cardboard cutout displaying the name of the product, which was shaped like a pair of buttocks. This was further recognizable at the end of their television commercials when the cardboard cut-out would tilt back and forth one time (like a woman's fanny wriggling), accompanied originally by a 2-note doorbell, sound, but later by two identical notes and by the last two notes of the Underalls song playing into the ads. River West Brands, a company that re-commercializes somewhat iconic brands, owns the trademark for the Underalls brand, and it licensed the brand name to Phantom Industries of Toronto, Canada, in 2007.[1] Early TV commercials promoting Underalls were risque' for their time, featuring a well-built young woman uttering the phrases "Look! i don't wear panties anymore" and "Oh, I love my Underalls...'cause they make me look like I'm not wearin' nothin'". Later ads included a voice saying, "Ladies of the world, show us YOUR Underalls!" One 1977 ad featured a pre-"Mork & Mindy" actress Pam Dawber.

Criticism

Reportedly, one of the major downfalls women experienced while wearing Underalls (and its counterpart brands) was the increase of yeast infections, which, accompanied by the changes in attitudes of women when it came to dressing, lead to the demise of Underalls by the beginning of the 1990s.

External links

References

  1. ^ http://www.riverwestbrands.com/news/RiverWest_Underalls_Announcement.pdf







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