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United States Satellite Broadcasting: Wikis


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USSB logo used in the mid 1990s, created by famed logo artist Paul Rand. [1]

United States Satellite Broadcasting was a satellite television company that ran from 1981 to 1998. It was purchased by DirecTV in 1998.


USSB was founded in 1981 by Hubbard Broadcasting founder Stanley S. Hubbard, who is widely considered to be the father of modern satellite broadcasting. Hubbard spent most of the 1980s raising awareness and money to launch a digital satellite television service. In the 1990s, he had teamed up with RCA/Thomson Consumer Electronics and Hughes Electronics Corporation to come up with a practical digital satellite service capable of 175 channels. The original name of the service was HUBTV[2], named after Hubbard, but was soon changed to USSB before launch. When the service launched, USSB offered a comparatively small slate of channels, but included almost all of the major American premium channels. while Hughes offered programming under the banner of DirecTV. DirecTV later acquired USSB.





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