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Classic Rock
City of license Sydney, Melbourne
Broadcast area  Australia
Branding Classic Rock Australia
Slogan One station, all the rock legends
Frequency Variable
First air date Sydney: August 1, 2005 (2005-08-01)
Melbourne: September 5, 2005 (2005-09-05)
Format Adult hits
Language English
ERP Sydney: 150 kW
Melbourne: 56 kW
Owner DMG Radio Australia
Website Network: www.vegafm.com.au
Sydney: www.vega953.com.au
Melbourne: www.vega915.com.au

Classic Rock is a name for two Australian commercial radio stations operated by DMG Radio Australia, one in Sydney, the other Melbourne. In contrast to DMG's other Australian radio network, Nova, Vega was originally positioned to target the baby boomer market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the 1960s to the 2000s. The two stations were also initially heavily networked for programming, however both stations are now predominantly independent.

The majority of music played on the station is rock, under the banner of 'rock legends', and is aiming at the 35-54 age group.

On Friday 12 March, 2010 Vega will be rebranded with the name 'Classic Rock' to counteract similar stations Gold 104.3, WSFM and Triple M. DMG Radio Australia announced the change as Vega's brand as the station has struggled towards the bottom of the ratings ladder in both Sydney and Melbourne. In building these new stations DMG needed a "simple, focused music concept that would appeal to the 35-54 audience," according to CEO Cathy O'Connor.

Contents

Weekday Presenters

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Classic Rock 95.3 Sydney

Show Show Name DJ(s) Time
Breakfast Maroon 6:00am to 10:00am
Mornings Jacqui Kassulke 10:00am to 2:00pm
Drive Alex Dean 2:00pm to 7:00pm
Overnight The 70s, 80s and the best new songs 7:00pm to 6:00am

Classic Rock 91.5 Melbourne

Show Show Name DJ(s) Time
Breakfast Dicko & Dave Ian Dickson and Dave O'Neil 6:00am to 9:00am
Mornings Joe Bovalino 9:00am to 1:00pm
Afternoons 1:00pm to 3:00pm
Drive 3:00pm to 7:00pm
Overnight The 70s, 80s and the best new songs 7:00pm to 6:00am

Barry Bissell hosts 'Cover to Cover' on both stations, Sunday afternoons from 4:00pm to 6:00pm and replayed Thursday nights from 7:00pm to 9:00pm.

Sydney News presenters are Monique Dews, Deborah Clay, Carlee Bonavia, Vanessa Cullington and Lisa Herbert.

Melbourne News presenters include Nikole Gunn, Patrina Jones, Bree Roberts and Nell Quirk.

Stations

Logo Name City Frequency
Vega-95.3fm-brand.png Vega 95.3 (2PTV) Sydney 95.3 FM
Vega-91.5fm-brand.png Classic Rock 91.5 (3PTV) Melbourne 91.5 FM

Early survey results

During its first ACNielsen ratings survey (No. 8, 2005, covering mid-September to November of that year), Vega's stations had failed to attract a significant audience. The Sydney station reached a 1.8 percent audience share, and the Melbourne station gained a 1.2 percent share, placing it second last (ahead only of ABC NewsRadio) and last out of surveyed stations in each market, respectively. However, station management state that the slow take-up was to be expected, claiming the target audience will be slower than some audience groups to try a new station. In June 2006 [1] the Sydney and Melbourne stations stopped sharing programmes. Both stations dropped its "40 years of music" slogan and moved drive-time hosts Rebecca Wilson and Tony Squires to share the Sydney breakfast slot with former host Angela Catterns. The changes have been slow to grow market share, with the Sydney audience falling to 1.7% in Sydney (No. 6, 2006, but climbing slowly to 1.8% in Melbourne, which, at the time, was their highest audience share to date in Melbourne.

By the end of 2006, Vega had increased their ratings share in both cities. The Sydney station reached 2.8%, while the Melbourne station reached 3%.

In January 2007, Vega expanded its "Vega Variety" positioner to include "the 70s, 80s and the best new songs", and also put out advertisements in the form of billboards and on the side of buses, based around that expanded positioner. It was hoped that this would encourage more listeners to sample the station.

In the first radio survey of 2007, Vega in Sydney and Melbourne again both had small increases, with the Sydney station reaching 3% and the Melbourne station reaching 3.3%. The station's best demographic performer on both stations in that survey, is the 25-39 age group.

By the 4th radio survey of 2007, Vega in Sydney and Melbourne had gone over the 4% mark, with the Sydney station rating 4.6% and the Melbourne station rating 4.4%. In the 40-54 age group, Vega in Sydney was the second highest rating FM station in that age group after classic hits station WS-FM, who, traditionally, have been the highest rating FM station in that age group.

In the 5th radio survey of 2008, Vega in Sydney had surpassed the 5% mark for the first time, rating very closely behind main rival FM stations Triple M & WS-FM. The station also became the highest rating FM station in the 40-54 age group, knocking WS-FM off that position.

References

External links


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