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Viacom, Inc.
Type Public (NYSE: VIA
Founded 2006[1]
Headquarters United States New York, NY, USA
Key people Sumner M. Redstone
(Chairman of the Board)
Philippe P. Dauman
(President), (CEO) & (Director)
Industry Cable TV, Motion Pictures
Products MTV, BET, Paramount Pictures
Revenue $ 14.625 billion (2008)
Operating income $ 2.496 billion (2008)
Net income $ 1.251 billion (2008)
Total assets $ 22.487 billion (2008)
Total equity $ 7.033 billion (2008)
Owner(s) National Amusements, Inc.
Employees 12,000 - January 2010

Viacom (NYSEVIA) (NYSEVIAB)(NYSEVNV), short for "Video & Audio Communications", is an American media conglomerate with various worldwide interests in cable and satellite television networks (MTV Networks and BET), and movie production and distribution with Paramount Motion Pictures Group. Paramount is also the distributor of movie studio DreamWorks. Sumner Redstone is the chairman and, through National Amusements, the majority shareholder. It is headquartered in Midtown Manhattan, New York City.[2]

The new Viacom (legal successor to the former Gulf+Western/Paramount Communications) is considered to be the "high-growth" side of the much larger former Viacom. The former Viacom was renamed CBS Corporation, from which this firm was split off on December 31, 2005. CBS, not Viacom, retains control of the over-the-air broadcasting, TV production, and publishing assets formerly owned by the larger company. However, National Amusements remains the common majority shareholder of both firms.

As of 2008, Viacom is one of the world's largest media conglomerates, behind The Walt Disney Company and News Corporation[3][4][5][6].



Early years

In March 2005, the prior Viacom (now known as CBS Corporation) announced plans of looking into splitting the company into two publicly traded companies. The company was not only dealing with a stagnating stock price, but also the rivalry between Leslie Moonves and Tom Freston, longtime heads of CBS and MTV Networks, respectively.

After the departure of Mel Karmazin in 2004, Redstone, who served as Chairman and Chief Executive Officer, decided to split the offices of President and Chief Operating Officer between Moonves and Freston. Redstone was set to retire in the near future, and a split would be a creative solution to the matter of replacing him.

The split was approved by Viacom's board June 14, 2005, and effectively undid the Viacom/CBS merger of 1999. The original Viacom changed its name to CBS Corporation and is headed by Moonves. It now includes Viacom's "slow growth businesses", namely CBS, The CW (formerly The WB and UPN), CBS Radio, Simon & Schuster, CBS Outdoor, Showtime, CBS Records, CBS Television Studios and most television production assets.

According to some analysts, these were suffocating the growth of the MTV Networks' cable businesses (the split was structured such that CBS Corporation is actually the company previously known as Viacom). At the time of the split, CBS Corporation was also given control of Paramount Parks. CBS sold Paramount Parks to amusement parks management company Cedar Fair, L.P. on June 30, 2006.

A new company, the present Viacom, was also spun-off and was headed by Freston. It comprises MTV Networks, BET Networks, and Paramount Pictures' movie studio and home entertainment operations. These businesses are categorized as the high-growth businesses (MTV Networks and BET Networks in particular), and if they were split into a separate company, it could infuse new capital to allow for future acquisitions and expansion.

Sumner Redstone still controls 71 percent of the voting stock of both companies, and is the chairman of both companies.


In June, Viacom announced its purchase of Neopets, a virtual pet website. That December, Paramount announced it would acquire DreamWorks. All indications are that the whole of DreamWorks - both live-action film and TV studios, albeit not the DreamWorks archive - which was sold to a group led by George Soros in March 2006 - (nor the animated unit, which was not part of the deal) will remain owned by Viacom, even though CBS acquired Paramount's own TV studio.


On February 1, Paramount completed its long-awaited acquisition of DreamWorks. On April 24, Viacom obtained Xfire. In August, just hours before announcing its most recent quarterly earnings, Viacom announced that it had acquired Atom Entertainment for $200 million. In September, Viacom acquired game developer Harmonix for $175 million dollars.


In February, Viacom ordered leaked copyrighted video clips be taken off the videosharing service YouTube for copyright reasons. On February 21, Viacom publicly announced they would be offering free online access to their own material through Silicon Valley's distributor Joost thanks to a thorough content licensing deal.

On May 21, Viacom entered into a 50-50 joint venture with Indian media company Global Broadcast News to form Viacom-18 which will house Viacom's existing channels in India - MTV, VH1 and Nick as well as Network 18's Bollywood movie business. All future Viacom content for India and new ventures such as a Hindi entertainment channel and a Hindi movie channel would be housed in this joint venture.

On December 19, Viacom signed a five year, $500 million contract with Microsoft that included content sharing and advertisement. The deal allowed Microsoft to license many shows from Viacom owned cable television and film studios for use on Xbox Live and MSN. The deal also made Viacom a preferred publisher partner for casual game development and distribution through MSN and Windows. On the advertisement side of the deal, Microsoft's Atlas ad-serving division became the exclusive provider of previously unsold advertising inventory on Viacom owned web sites. Also, Microsoft purchased a large amount of advertising on Viacom owned broadcasts and online networks. Finally, Microsoft will also collaborate on promotions and sponsorships for MTV and BET award shows, two Viacom owned cable networks.[7]


On December 4, three weeks before Christmas, Viacom announced layoffs of 850 personnel, or 7% of their workforce.[8] At the end of the year, Time Warner Cable (along with partner Bright House Networks) and Viacom's MTV Networks could not come to terms for the renewal of any Viacom channel beyond the end of year. [9][10] Time Warner Cable's operations include New York City and Los Angeles, with Bright House including the Tampa Bay and Orlando markets, both top-20 markets. This blackout was narrowly avoided when a zero-hour deal was reached shortly after 12 Midnight ET on January 1, 2009.[11]

Copyright complaints against YouTube

In February 2007, Viacom sent upwards of 100,000 DMCA takedown notices to the video-sharing site YouTube, alleging large-scale copyright infringement. Of the 100,000, approximately 60–70 non-infringing videos were erroneously removed under the auspices of copyright infringement.[12]

On March 13, 2007, Viacom filed a US$1 billion lawsuit against Google and YouTube alleging massive copyright infringement, alleging that users frequently uploaded copyrighted material to YouTube—enough to cause a hit in revenue for Viacom and a gain in advertisement revenue for YouTube.[13]

The complaint contends that almost 160,000 unauthorized clips of Viacom’s programming have been available on YouTube and that these clips had collectively been viewed more than 1.5 billion times.


In July 2008, Viacom won a court ruling requiring YouTube to hand over data detailing the viewing habits of every user who has watched videos on the site. The move led to concerns that the viewing habits of individual users could be identified through a combination of their IP addresses and login names. The decision was criticized by the Electronic Frontier Foundation, which called the court ruling "a set-back to privacy rights".[14] U.S. District Court Judge Louis Stanton dismissed the privacy concerns as "speculative", and ordered YouTube to hand over documents totalling around 12 terabytes of data. Judge Stanton rejected Viacom's request for YouTube to hand over the source code of its search engine system, saying that there was no evidence that YouTube treated videos infringing copyright differently.[15][16]

On July 14, 2008, Google and Viacom agreed in compromise to protect YouTube users' personal data in the $1 billion (£497 million) copyright lawsuit. Google agreed it will make user information and internet protocol addresses from its YouTube subsidiary anonymous before handing over the data to Viacom. The privacy deal also applied to other litigants including the FA Premier League, the Rodgers & Hammerstein Organisation and the Scottish Premier League.[17][18] The deal however did not extend the anonymity to employees, since Viacom would prove that Google staff are aware of uploading of illegal material to the site. The parties therefore will further meet on the matter lest the data be made available to the court.[19]

In March 2010, YouTube alleged that Viacom had hired advertising agencies to upload Viacom content to YouTube as a promotional tool, and that some of these videos were included on the list of infringing videos in the lawsuit.[20] Both sides in the lawsuit are trying to persuade Judge Louis Stanton to issue a summary judgment.[21]

Viacom International

As with the old Viacom, the current company owns Viacom International, which is the formal owner of copyrights associated with Viacom's corporate website and its cable networks. This division now owns the rights to a majority of Elvis Presley films made for Paramount Pictures, such as Blue Hawaii and King Creole.

It also continues to focus on its own in-house productions made for its various networks (MTV, VH1, Nickelodeon, etc.) – these programs include Dora the Explorer, Wow! Wow! Wubbzy!, LazyTown, SpongeBob SquarePants, Catscratch, The Hills and Behind The Music.

Corporate governance

The previous board of directors of Viacom were George Abrams, Vincent Erazo, David Andelman, Joseph Califano, Jr., William Cohen, Philippe Dauman, Alan Greenberg, Charles Phillips, Shari Redstone, Sumner Redstone, Frederic Salerno, William Schwartz, and Robert D. Walter.

Following the Viacom/CBS split, the Viacom board consisted of George Abrams, Philippe Dauman, Thomas E. Dooley, Ellen V. Futter, Robert Kraft, Alan Greenberg, Charles Phillips, Sumner Redstone (Chairman), Shari Redstone (non-executive Vice-Chair), Frederic Salerno, and William Schwartz.

On September 5, 2006, Tom Freston resigned from the company. He was replaced by Philippe P. Dauman.


This is a summary of the main Viacom divisions. For detailed assets see List of assets owned by Viacom.

See also


  1. ^ Although Viacom was originally founded in 1971 (split from the original CBS Corporation), it was reincorporated in 1986, and the current Viacom was spun off (re-founded) from CBS Corporation (which is, formally, the 1986 Viacom renamed) on January 1, 2006.
  2. ^ "Contact." Viacom. Retrieved on August 28, 2009.
  3. ^
  4. ^
  5. ^
  6. ^ News Corporation - Annual Report 2007
  7. ^ Viacom, Microsoft ink content, ad deal
  8. ^ "The Dreaded Viacom Layoffs: 850 People". 
  9. ^ Viacom May Pull Channels Off Time Warner Cable in Contract Spat
  10. ^ "Time Warner may cut ‘Colbert,’ ‘Spongebob’". 
  11. ^ Los Angeles Times: "Viacom, Time Warner Cable settle contract dispute", 1/1/2009.
  12. ^ Media Companies Blast YouTube for Anti-Piracy Policy
  13. ^ Text of complaint
  14. ^ "Google must divulge YouTube log", BBC News, July 3, 2008, 
  15. ^ "YouTube ordered to reveal its viewers", CNN, July 3, 2008, 
  16. ^ Helft, Miguel (July 4, 2008), "Google Told to Turn Over User Data of YouTube", The New York Times, 
  17. ^, Lawyers in YouTube lawsuit reach user privacy deal
  18. ^, Google and Viacom reach deal over YouTube user data
  19. ^, Viacom backs down over YouTube lawsuit
  20. ^ Harvey, Mike. "Viacom accuses YouTube of deliberately using pirated TV clips". The Times. Retrieved March 18, 2010. 
  21. ^ "Viacom-YouTube secrets to be exposed in lawsuit". Associated Press. Retrieved March 18, 2010. 

External links

Simple English

Viacom is an entertainment company. It started in the 1970s as the syndication division of CBS TV (which they now own). They also the owners of Paramount Pictures, Blockbuster Entertainment, Spelling Productions, MTV, Nickelodeon, Neopets, and others.

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