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An icon for video e.g. to link to video content on a website
A detailed icon for video e.g. to link to video content on a website
This page is about the visual medium, for the Thai film see Video Clip (2007 film).
Video clip is, in many European cultures, synonymous with music video.

Video clips are short clips of video, usually part of a longer piece. The term is also more loosely used to mean any short video less than the length of a traditional television program.


On the Internet

With the spread of Internet global accessing(fastest Internet broadband connection of TCP with accumulator cables and semi fast connection), video clips have become very popular online. By mid 2006 there were tens of millions of video clips available online, with new websites springing up focusing entirely on offering free video clips to users and many established and corporate sites adding video clip content to their websites. With the spread of broadband Internet access, video clips have become very popular online. Whereas most of this content is non-exclusive and available on competing sites, some companies produce all their own videos and do not rely on the work of outside companies or amateurs.

While some video clips are taken from established media sources, community or individual-produced clips are becoming more common. Some individuals host their created works on vlogs, which are video blogs. The use of internet video is growing very fast. Between March and July of the year 2006 YouTube alone grew from 30 to 100 million views of videos per day. [1] More recent developments includes the BBC's iPlayer, which was released for open beta testing in July 2007.

Clip culture

The widespread popularity of video clips, with the aid of new distribution channels, has evolved into clip culture. It is compared to "lean-back" experience of seeing traditional movies, refers to an internet activity of sharing and viewing a short video, mostly less than 15 minutes. The culture began as early as the development of broadband network, but it sees the boom since 2005 when websites for uploading clips are emerging on the market, including Shockinghumor, YouTube, Google Video, MSN Video and Yahoo! Video.

These video clips often show moments of significance, humour, oddity, or prodigy performance. Sources for video clips include news, movies, music video and amateur video shot. In addition to the clip recorded by high-quality camcorders, it is becoming common to produce clips with digital camera, webcam, and mobile phone.


Online video advertising is emerging as a powerful platform to deliver an impactful, interactive and highly targeted message. With online entertainment powerhouses such as Hulu, YouTube and major TV network sites (ABC, NBC, CBS) delivering high-quality content free of charge, online video entertianment is rising in popularity amongst all consumer segments.

With consumer attention comes advertisers. MAGNA estimates online video advertisement spending will approach nearly $700 million in 2008, a 32% increase from 2008, reports eMarketer.[1] As businesses seek to tighten budgetary allocations, online video is a highly measurable and results-driven delivery platform. Additionally, Pro-Ams are raising the bar on digital video content—enticing advertisers to align their brands with quality content at a reduce rate (as compared with major networks). [2]

Rise of amateurs

Unlike traditional movies largely dominated by studios, clip movies are overwhelmingly supplied by amateurs. In May 2006, The Economist reported that 90% of clips on YouTube came from amateurs, a few of whom are young comedians. It, in effect, also brought amateur talents. In 2005, two Chinese students Huang Yixin and Wei Wei, now dubbed as "Back Dorm Boys" showed their talent in lip-synching in a song of the Backstreet Boys, with their self-conscious grimaces in a video uploaded to some clip websites, has instantly become renown. Not only did they appear on television shows, concerts, but were also granted a contract by a media company in Beijing for lip-syncing for cash. An earlier celebrity was David Elsewhere, a talent at popping and liquiding. His performance to Kraftwerk's song Expo 2000 at the talent show Kollaboration in 2001 was widely spread on the internet leading later to his being hired for TV commercials and music videos.

Citizen journalism

Citizen video reporting dates back as early as the development of camcorders, but all videos were screened by the local media outlets of the time, until its spread has been aided by free upload websites in which censorship is limited to make a vast amount of videos available to anyone who wants it. Scenes rarely broadcast on television, and many first-witnessed scenes have since become publicly available.

The tsunami caused by the December 26, 2004 earthquake strikes Ao Nang, Thailand.

Notably, in December 2004, tourist videos on the Indian Ocean earthquake and tsunami offered worldwide audiences the first scenes of the disaster. In December 2003, videos in Hong Kong showing the bully in De La Salle School has outraged the public, raised a wide concern on school violence and led to the arrest of 11 students.


In late 2005 to early 2006, a new form of blogging emerged called a vlog. It is a blog that takes video as the primary content, often accompanied by supporting text, image, and additional metadata to provide context. Su Li Walker, an analyst with the Yankee Group, said that like blogs, which have become an extension of traditional media, video blogs will be a supplement to traditional broadcasting.[3]

Convergence with traditional media

The potential markets of video clips has caught the attention of traditional studios. In 2006, the producers of Lucky Number Slevin, a film with Morgan Freeman, Lucy Liu and Bruce Willis, made an 8-minute clip for YouTube. Celebrity in traditional media has proven to confer bigger popularity in clip culture.

The emerging potential for success in web video has caught the eye of some of the top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media will help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media.[4]

Cyril Takayama, a Japanese-European magician, became famous by showing his theandric skills in Japanese TV magic show in 2004. His fame was achieved only in Japan and the international magicians' culture, until his video clips were later spread across the Internet.

Video blog

A video blog, sometimes shortened to vlog [5][6][7] is a blog that comprises video [8]. Regular entries are typically presented in reverse chronological order and often combine embedded video or a video link with supporting text, images, and other metadata.

Web Video E-Presenters

2009 sees an increase in the amount of corporate e-presenters using green screen technology in an attempt to direct user traffic to profitable areas of web sites. E.g.;- A user logs on to a web site and an e-presenter appears, giving fast, concise information and directing users to visit customer testimonials pages, special offers or incentives to buy/enquire online. Adding this human touch gives the user confidence in the web site and company, increases trust in their brand and turns visits into enquiries

See also


Further reading

  • Dilworth, Dianna (30 August 2006). "AOL joins online video battle". DMNews. Retrieved 2 March 2007. 
  • Jay Dedman, Joshua Paul. Videoblogging, John Wiley & Sons, June 26, 2006. ISBN 0470037881.
  • Michael Verdi, Ryanne Hodson, Diana Weynand, Shirley Craig. Secrets of Videoblogging, Peachpit Press, April 25, 2006. ISBN 0321429176.
  • Stephanie Cottrell Bryant. Videoblogging For Dummies, For Dummies, July 12, 2006. ISBN 0471971774.
  • Lionel Felix, Damien Stolarz. Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication, Focal Press, April 24, 2006. ISBN 0240808312.
  • Andreassen, T. B. & Berry, D M. (2006). Conservatives 2.0. Minerva. Norway. Nr 08 2006. pp 92–95

External links

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