Virgin Mobile USA: Wikis

  
  
  

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Virgin Mobile USA
Type TAKEN OFF PUBLIC EXCHANGE.
UPDATES COMING SOON
Founded 2002
Headquarters United States Warren, New Jersey
Key people Sir Richard Branson
(Chairman of Virgin Group)
Dan Schulman
(CEO of Virgin Mobile USA)
Industry Mobile Phones
Products Prepaid Mobile Phones
Employees 450
Parent Sprint Nextel
Website VirginMobileUSA

Virgin Mobile USA is a wireless entertainment service and cellular telephone company that is a wholly owned subsidiary of Sprint Nextel[1]. Virgin Mobile USA uses Sprint's CDMA-based Personal Communications Service (PCS) network. Led by founding CEO Dan Schulman, who was appointed in September 2001, Virgin Mobile USA began operating in the summer of 2002 and was one of the first companies in the United States to offer prepaid cellular service, and was the first prepaid-only provider. As of the end of 2008, Virgin Mobile USA has 5.38 million users.[2]

The corporate office of Virgin Mobile USA, Inc., is located in Warren, New Jersey. Legal issues are managed in Warren and in the company's offices in New York City. Back-office IT function is outsourced to IBM, while high-level technological development takes place in Warren, New Jersey and Los Angeles, California. Customer services are handled at its five call centers (known as "Virgin Mobile At Your Service", originally called "Virgin Mobile Central Intelligence") in Manila, Philippines; Spokane, Washington; Albuquerque, New Mexico; Lake City, Florida, and their brand new center in Managua, Nicaragua (which handles 100% of its Spanish speaking callers). The company also has many at-home agents based throughout the United States contracted through West Corporation. ICT Group holds the contract to provide customer support in Spokane and Manila for Virgin Mobile USA customers. Client Logic supports the centers in Lake City and Albuquerque.

Handsets and airtime are sold through the company's website[3] and various retail outlets, such as Wal-Mart, Target, RadioShack and Best Buy, and major grocery and drug store chains such as Walgreens, Rite Aid, and CVS/Pharmacy. Additionally, existing Virgin Mobile USA customers can purchase prepaid airtime using a credit or debit card or a PayPal account. Virgin Mobile USA does not maintain its own retail stores.

In 2008, Virgin Mobile USA acquired Helio, a competing mobile virtual network operator (MVNO) aimed at high-end users. Since acquiring Helio, Virgin Mobile USA has entered the post-paid wireless market.

On July 28, 2009 Sprint Nextel announced it would purchase Virgin Mobile USA.[4]

Sprint Nextel completed its acquisition of Virgin Mobile USA on November 24, 2009.

Contents

History

Virgin Mobile USA began operating in the summer of 2002 and was one of the first companies in the United States to offer prepaid cellular service, and was the first prepaid-only provider.

In 2004, Virgin Mobile USA came under criticism for inventing the "Chrismahanukwanzakah" fictional holiday for use in an advertising campaign which went to air over the Christmas period. The fictional holiday combined elements of Christmas, Chanukkah, and Kwanzaa into one celebration in a satirization of the effect of political correctness on the Christmas season.[5] The "Chrismahanukwanzakah" name was used again in December 2007.

In May 2007, Virgin Mobile USA initiated an Initial public offering filing with the United States Securities and Exchange Commission.[6]

On June 27, 2008, Virgin Mobile USA signed an agreement to acquire Helio from SK Telecom and Earthlink for $39 Million.

On July 1, 2008, Virgin Mobile USA introduced the $79.99 Unlimited plan which offers unlimited anytime minutes, unlimited night and weekend minutes, and unlimited Virgin Mobile to Virgin Mobile calling.

On August 22, 2008, Virgin Mobile USA completed its acquisition of Helio for $38 million.[7]

On July 28, 2009 Sprint Nextel announced it would purchase Virgin Mobile USA.

On November 24, 2009 Sprint Nextel completed its acquisition of Virgin Mobile USA.

Current Price Plans

Virgin Mobile USA has two types of plans available to customers: Plans that don't require a contract to be signed—Pay as you go plans (also called "minute plans") and "Monthly Plans"—and plans that do require a contract to be signed (They are just Helio handsets sold by Virgin Mobile since the acquisition).

The default rate is 20¢/minute. This option has no monthly charge, but the customer must purchase at least $15 every three months[8] to keep the account active. Unused money accumulates if it is not used. For example, a never-used phone might carry $20 after three months, $40 after six months, and so on. A discount plan of 10¢/minute is also available for $6.99 a month.

Minute Packs and Pay As You Go

  • $20 packs (200 minutes for 30 days)
  • $30 packs (400 minutes for 30 days)
  • $50 packs (1000 minutes for 30 days)

Any minutes that are not used are automatically rolled over provided that another Minute Pack is purchased at or within the 30 day period.

No Annual Contract Monthly plans

  • $29.99 charge (300 anytime minutes + 1000 primetime minutes)
  • $39.99 charge (400 anytime + unlimited primetime minutes)
  • $49.99 charge (unlimited anytime + unlimited primetime + mobile-to-mobile minutes)

Primetime minutes are in effect from 7:00 p.m. to 7:00 a.m. daily; all day weekends. If all anytime minutes are used before the end of a month, additional overage minutes are 20¢ each deducted straight from the customers cash balance.

Text Messaging Packs

  • Without a message pack: 15¢/text & 25¢/pix msg, to send, or receive
  • Pay-as-You-Go Offers
    • monthly $5 charge (for sending or receiving 200 messages)
    • monthly $10 charge (for sending or receiving 1000 messages)
    • monthly $20 charge (unlimited)
  • Monthly Plans
    • $5 charge (for sending or receiving 1000 messages)
    • $10 charge (unlimited) [9]

Current devices

As of 3/6/10

  • Kyocera TNT (available in Brown, Blue, and Pink at Wal-Mart and Blue, Brown, Pink, and Teal at Virgin Mobile site)
  • Kyocera X-tc (available in Dark Navy Blue at Virgin Mobile site,Walmart,Target,BestBuy,RadioShack)- a 3G phone
  • Kyocera JAX (available Black at Virgin Mobile site)
  • LG Rumor 2 (available in black)
  • LG Flare (available in Black at RadioShack, and Silver at BestBuy, Breast Cancer Pink available as well)
  • Samsung Slash (available in Black/Chrome only)
  • Samsung Mantra (available in Black at Virgin Mobile Site)
  • UTStarcom Arc (available in Black/Red, and Black/Gold for a limited time)

See also

References

  1. ^ [1]
  2. ^ http://www.wirelessweek.com//Virgin-Mobile-MetroPCS-Subscriber-Data.aspx
  3. ^ Virgin Mobile USA Phones
  4. ^ Sprint to buy Virgin Mobile USA
  5. ^ ABC news report
  6. ^ "Virgin Mobile USA Initial Public Offering" (webpage). www.sec.gov. May 1, 2007. http://www.sec.gov/Archives/edgar/data/1396546/000119312507097779/ds1.htm. Retrieved 2007-07-13. 
  7. ^ http://virginmobileusa.mediaroom.com/index.php?s=43&item=176
  8. ^ Virgin Mobile Help for Prepaid Cell Phone and Plans
  9. ^ Cellphone Text Messaging from Virgin Mobile

External links








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