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Virginia is for Lovers balloon.

Virginia is for Lovers is the tourism and travel slogan of the Commonwealth of Virginia. Used since 1969, it has become a well recognized and often imitated part of American jargon. For example, New York drew on its success to create the I Love New York logo nearly a decade later in 1977[citation needed]. Maryland also parodied this phrase with their own "Maryland is for Crabs" slogan.

A team led by David N. Martin and George Woltz of Martin and Woltz Inc. of Richmond, Virginia came up with the slogan after winning the Virginia State Travel account in 1968. Originally, they had come up with history ads, "Virginia is for History Lovers"; beach ads, "Virginia is for Beach Lovers"; and mountain ads, "Virginia is for Mountain Lovers". This approach was eventually discarded as too limiting, and the qualifiers were dropped. "Virginia is for Lovers" was born. Martin and Woltz Inc. eventually gained prominence and grew to become The Martin Agency. The slogan was released with fanfare to all who wanted to use it to promote the state of Virginia. More recently, the Virginia Tourism Corp has dubiously trademarked the slogan, but the state of Virginia effectively gave away their intellectual rights in 1969 when they released the slogan to the public.

The first year that the slogan was introduced, travelers spent $800 million in Virginia. By 2004, that number had increased to more than $14 billion, making Virginia the tenth most popular tourist destination of the fifty states.

Contrary to what some may think,the slogan is not a coy reference to the landmark U.S. Supreme Court civil rights case Loving v. Virginia decided on June 12, 1967. That case overturned Virginia's anti-miscegenation law, the Racial Integrity Act of 1924 and thus legalized inter-racial marriages in Virginia. Richard and Mildred Loving were previously sentenced under Virginia Code for marriage between a white and non-white person.

American Idol winner Jordin Sparks recorded a song called "Virginia is for Lovers" in 2007, which was featured as a bonus track on her eponymous debut album. The slogan is referenced in The Hold Steady song "Killer Parties."

Will Adler, ESP artist, has the slogan printed on the neck of his custom guitars.

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