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Single by Madonna
from the album I'm Breathless
B-side "Keep It Together"
Released March 20, 1990
Format Cassette, CD, CD maxi, 7", 12"
Recorded December 1989—January 1990
Genre House, Dance-Pop
Length 4:49 (album)
4:19 (single)
5:16 (greatest hits)
Label Sire, Warner Bros.
Writer(s) Madonna, Shep Pettibone
Producer Madonna, Shep Pettibone
Certification (see sales and certifications)
Madonna singles chronology
"Keep It Together"
"Hanky Panky"
Problems listening to this file? See media help.

"Vogue" is a song by American singer-songwriter Madonna from her soundtrack album I'm Breathless (Music from and Inspired by the film Dick Tracy) and was released on March 20, 1990, by Sire Records. It also appears in a slightly remixed and extended form on the 1990 greatest hits compilation The Immaculate Collection and Madonna's third greatest hits album, Celebration.



In late 1989, after the album Like a Prayer had spawned three U.S. hits - the title track, "Express Yourself" and "Cherish" - and a top-five European single in "Dear Jessie" - its fourth US single, "Oh Father", stalled at number twenty in the charts. Perhaps to ensure that the last single release of "Keep It Together" would fare better on the charts, Madonna and producer Shep Pettibone decided to compose a new song to be placed on the flipside of "Keep It Together" and quickly produced "Vogue". The song and video were inspired by the dance of the same name, performed in New York clubs on the underground gay scene, in which dancers used a series of complex hand gestures, body poses and movements to imitate their favourite Hollywood stars (see the list of the names of the Hollywood stars below), as well as the cover models from the magazine Vogue.

Madonna brought the underground "vogueing" culture into the mainstream with the release of her song, although Malcolm Mclaren had a number one on the Billboard Dance Chart with Deep in Vogue the previous year. After presenting the song to Warner Bros. executives, all parties involved decided that the song was too good to be wasted on a B-side and that it should be released as a single. Although the song itself had nothing to do with Madonna's then-upcoming movie Dick Tracy, it was included on the album I'm Breathless, which contained songs from and inspired by the film.

In 2003, Madonna fans were asked to vote for their Top 20 Madonna singles of all-time by Q-Magazine. "Vogue" was allocated the #14 spot.

The song is featured in The Devil Wears Prada during a scene with Anne Hathaway.

Chart performance

Madonna performing "Vogue" during the 1990 MTV Video Music Awards.

Aided by both a single version and an extended remix, as well as a black-and-white video directed by David Fincher, the song shot to number one in several countries. In the UK, the song knocked Snap!'s "The Power" off the number one slot and stayed there for four weeks, continuing a trend of club/pop crossovers going to number one. It was helped in the UK by mutli-formatting. As well as the 7, 12, CD and cassette singles, the label released four limited editions: 12 with Face of the 80s poster, 12 with 'X-rated poster and an extra remix on the b-side, 7 picture disc and 12 picture disc. In the US, the single reached multi-platinum status. In Australia, it was released as a double A-side to "Keep It Together", and it went to the top spot.

In the U.S., massive airplay and sales demand in response to the popular music video (discussed below) in April 1990 made way for "Vogue"'s number 39 debut in the week of April 14. The song made it to number one on the Billboard Hot 100 in its sixth week on the chart, displacing Sinéad O'Connor's four-week run in the top spot with "Nothing Compares 2 U". The song also reached number one on the Hot Dance Club Play chart, remaining there for two weeks.

"Vogue" was at the time of its release Madonna's highest-selling single and her most successful single worldwide, surpassing the success of "Like a Prayer". "Vogue" also became Madonna's first multi-platinum certified single in the U.S.[1] Worldwide, the song was the biggest hit single in her career hitting number-one in over thirty countries and selling over six million copies, until 2005 when "Hung Up" topped the charts of over 45 countries and sold six million copies.

The success of "Vogue" boosted the sales of the I'm Breathless album, and combined with Madonna's Blond Ambition Tour, generated massive publicity for the Dick Tracy movie.

Music video

Madonna in the black and white "Vogue" music video.

The video was directed by David Fincher and shot at The Burbank Studios in Burbank, California on February 9–10, 1990. In 1993, Rolling Stone magazine listed the video as the twenty-eighth best music video of all-time. It was also ranked at number five on "The Top 100 Videos That Broke The Rules", issued by MTV on the channel's 25th anniversary in August 2006.[2] It was the third time Fincher and Madonna collaborated on a video (the first being 1989's "Express Yourself" and the second being 1989's "Oh Father").

Filmed in black-and-white, the video recalls the look of 1930s Hollywood films with the use of artwork by the Art Deco artist Tamara de Lempicka and an Art Deco set design. Many of the scenes are recreations of photographs taken by noted photographer Horst P. Horst, including his famous "Mainbocher Corset". Some of the close-up poses recreate noted portraits of such stars as Marilyn Monroe, Veronica Lake and Marlene Dietrich. (Additionally, several stars of this era were name-checked in the song's lyrics.)

There was some controversy surrounding the video due to a scene in which Madonna's breasts (though not her nipples) could be seen through her sheer blouse, as seen in the above picture. MTV wanted to remove this scene, but Madonna refused, and the video aired with the shot intact. The video was edited in Australia for daytime screenings, with the sheer blouse images replaced with slow motion shots of other parts of the video.

The video features the dancers and back-up vocalists for Madonna's then-upcoming Blond Ambition Tour. The choreography was set by "Punk Ballerina" Karole Armitage. The video world-premiered on MTV on March 29, 1990.

There are two versions of the video, the regularly aired television music video, and an extended version over three minutes longer.

  • Director: David Fincher
  • Producer: Vicki Niles
  • Director of Photography: Pascal Lebegue
  • Editor: Jim Haygood
  • Production Company: Propaganda Films


Year Ceremony Award Result
1990 MTV Video Music Award Video of the Year Nominated
1990 MTV Video Music Award Best Female Video Nominated
1990 MTV Video Music Award Best Dance Video Nominated
1990 MTV Video Music Award Best Direction in a Video Won
1990 MTV Video Music Award Best Choreography in a Video Nominated
1990 MTV Video Music Award Best Art Direction in a Video Nominated
1990 MTV Video Music Award Best Editing in a Video Won
1990 MTV Video Music Award Best Cinematography in a Video Won
1990 MTV Video Music Award Viewer's Choice Nominated
1990 Rolling Stone Reader's Poll Awards Best single Won
1990 Rolling Stone Reader's Poll Awards Best Video Won
1991 American Music Awards Favorite Dance Single Won

Track listing

US CD Single

  1. "Vogue" (Single Version) – 4:19
  2. "Vogue" (12" Version) – 8:25
  3. "Vogue" (Bette Davis Dub) – 7:26
  4. "Vogue" (Strike-A-Pose Dub) – 7:36

US 12" Single

  1. "Vogue" (12" Version) – 8:25
  2. "Vogue" (Bette Davis Dub) – 7:26
  3. "Vogue" (Strike-A-Pose Dub) – 7:36

7" Single (Worldwide)

  1. "Vogue" (Single Version) – 4:19
  2. "Keep it Together" (Single Version) – 4:31

UK / EU CD Single

  1. "Vogue" (12" Version) – 8:25
  2. "Keep it Together" (12" Remix) – 7:50

UK / EU 12" Single

  1. "Vogue" (12" Version) – 8:25
  2. "Keep it Together" (12" Remix) – 7:50

US Cassette Single

  1. "Vogue" (Single Version) – 4:19
  2. "Vogue" (Bette Davis Dub) – 7:26

UK / EU Cassette Single

  1. "Vogue" (Single Version) – 4:19
  2. "Keep it Together" (Single Version) – 4:31

JP 3" CD Single

  1. "Vogue" (Single Version) – 4:19
  2. "Vogue" (Bette Davis Dub) – 7:26

Official versions

  • "Vogue" (Album Version) – 4:49
  • "Vogue" (Single Version) – 4:19
  • "Vogue" (12" Version) – 8:25
  • "Vogue" (12" Version edit) used in a remix video – 8:04
  • "Vogue" (Shep's On The Fly Dub) – 11:42
  • "Vogue" (Bette Davis Dub) – 7:26
  • "Vogue" (Strike-A-Pose Dub) – 7:36
  • "Vogue" (Q-Sound Version from The Immaculate Collection) – 5:16
  • "Vogue" (Live at the MTV Video Music Awards 1990) – 5:40
  • "Vogue" (Live Version from "I'm Going to Tell You a Secret") – 5:31
  • "Vogue" ("4 Minutes Mix" Sticky & Sweet Tour Studio Version) – 4:31

Charts, sales and procession


Chart (1990) Peak
Australia ARIA Singles Chart 1
Austrian Singles Chart 7
Belgian VRT Top 30 Singles Chart 1
Canadian Singles Chart 1
Dutch Top 40 2
Eurochart Hot 100 1
French SNEP Singles Chart 9
German Singles Chart 4
Irish Singles Chart 2
Italian FIMI Singles Chart 1
Japan Oricon Weekly Singles Chart 34
New Zealand RIANZ Singles Chart 1
Norwegian VG-lista Singles Chart 1
Swedish Singles Chart 1
Swiss Singles Chart 2
UK Singles Chart 1
U.S. Billboard Hot 100 1
U.S. Billboard Hot Adult Contemporary 23
U.S. Billboard Hot Dance Club Play 1
U.S. Billboard Hot R&B/Hip-Hop Singles & Tracks 16
U.S. Billboard Rhythmic Top 40 1
U.S. Billboard Top 40 Tracks 1

Sales and certifications

Country Certifications
(sales thresholds)
United States 2x Platinum[1]
Canada Platinum[3]
United Kingdom Gold[4]
France Silver

Chart procession and succession

Preceded by
"The Power" by Snap!
UK Singles Chart number-one single
April 8, 1990 – April 29, 1990
Succeeded by
"Killer" by Adamski featuring Seal
Preceded by
"Nothing Compares 2 U" by Sinéad O'Connor
Norwegian VG-lista Singles Chart number-one single
April 16, 1990 – April 30, 1990
Succeeded by
"Black Velvet" by Alannah Myles
Preceded by
"The Power" by Snap!
Eurochart Hot 100 Singles number-one single
April 21, 1990 – June 9, 1990
Succeeded by
"Sacrifice" by Elton John
Preceded by
"Nothing Compares 2 U" by Sinéad O'Connor
Swedish Singles Chart number-one single
April 25, 1990 – May 16, 1990
Succeeded by
"Black Velvet" by Alannah Myles
Preceded by
"Opposites Attract" by Paula Abdul
Australian ARIA Singles Chart number-one single
May 5, 1990 - June 9, 1990
Succeeded by
"All I Wanna Do Is Make Love to You" by Heart
Preceded by
"Infinity" by Guru Josh
Belgian Flemmish VRT Top 30 number-one single
May 5, 1990
Succeeded by
"What's a Woman?" by Vaya Con Dios
Preceded by
"Alright" by Janet Jackson
Billboard Hot Dance Club Play number-one single
May 19, 1990 - May 26, 1990
Succeeded by
"The Power" by Snap!
Preceded by
"Nothing Compares 2 U" by Sinéad O'Connor
U.S. Billboard Hot 100 number one single
May 19, 1990 – June 2, 1990
Succeeded by
"Hold On" by Wilson Phillips
Preceded by
"Walk on the Side" by Jamie J. Morgan
New Zealand RIANZ Singles Chart number-one single
May 25, 1990 - June 9, 1990
Succeeded by
"Eagle Rock" by Daddy Cool
Preceded by
"All I Wanna Do Is Make Love to You" by Heart
Canadian RPM Singles Chart number one single
June 16, 1990 - June 30, 1990
Succeeded by
"It Must Have Been Love" by Roxette

Live performance

Madonna performing "Vogue" on the Sticky & Sweet Tour.

A performance of the song was included on the Blond Ambition Tour. Then a live performance of "Vogue" at the 1990 MTV Video Music Awards also proved popular and was released as a music video on The Immaculate Collection compilation. It featured Madonna and her dancers dressed in an 18th-century French theme, with Madonna bearing great resemblance to Marie Antoinette. During the performance, Madonna and her dancers flashed their undergarments during their routine, and at one point Madonna pushed the faces of two male dancers into her breasts, and one of her dancers also fondled her breasts.

In 1993, Madonna performed "Vogue" on her tour The Girlie Show. During the song, she wore a large beaded headdress inspired by The King And I[citation needed]and the music was re-arranged with Middle-Eastern sounds. In 2004, Madonna opened her Re-Invention Tour with "Vogue". The version is included on the track setlists of I'm Going to Tell You a Secret.

In 2008-2009, Madonna once again performed "Vogue" on the Sticky and Sweet Tour, and for the first time in her career, entirely live.[citation needed] Having lipsynced past performances due to the constricting choreography, for the first time Madonna adapted the choreography to allow her to sing into a hand held microphone.[citation needed] The song was layered over the backing horns of "4 Minutes", merging two of her biggest hits. It also featured samples from Timbaland's "Give It to Me" and U2's "Discothèque".


  • This video was ranked #28 on Rolling Stone magazine's "The 100 Top Music Videos".
  • This video was ranked #2 on MTV's "100 Greatest Videos Ever Made".
  • This video was ranked #5 on VH1's 100 Greatest Songs of the 90's.
  • In the late 90's - encouraged by the critical reception of her more serious album Ray of Light, Madonna said she would never perform the song again, but has since changed her mind.[citation needed]

Hollywood star names

The lyrics of the song's rap reference the names of several 20s, 30s, 40s and 50s stars, in this order (order sung in the song):

Nine of the stars were still alive at the time the single was released: Garbo (who died less than a month after the single was released), Dietrich, DiMaggio, Brando, Gene Kelly, Rogers, Bacall, Hepburn, and Turner. Ten years after it was released, the only ones still alive were Bacall, Brando, and Hepburn. As of 2010, Bacall is the only one still alive.

Cover versions


External links

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