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WAJZ
WAJZ.jpg
City of license Voorheesville, New York
Broadcast area Capital Region
Branding Jamz 96.3
Slogan "#1 for Hip-Hop and Today's Hits"
Frequency 96.3 MHz
First air date 1991
Format Rhythmic Contemporary
Power 470 watts
ERP 6,000 watts
Class A
Transmitter coordinates 42°38′10.6872″N 73°59′57.9264″W / 42.636302°N 73.999424°W / 42.636302; -73.999424
Callsign meaning W Albany JamZ
Former callsigns WCDA (1991-96)
WPTR (1996-99)
Owner Pamal Broadcasting
(6 Johnson Road Licenses, Inc.)
Sister stations WFLY, WKLI, WROW, WYJB, WZMR
Website www.jamz963.com

WAJZ is a Rhythmic Contemporary station serving the Albany-Schenectady-Troy area. The station is owned by Pamal Broadcasting and operates at 96.3 MHz with an ERP of 6 kW and is licensed to Voorheesville, New York. The station is one of the few Class A FM signals based on the Helderberg Mountains antenna farm used by higher powered FM's and most TV stations in the market.

History

The station signed on May 24, 1991 as WCDA, running a full-service, locally programmed Adult Contemporary format, calling itself 'CD96.3'. The format ran for three years, featuring live, personality-driven programming that included a full-time news staff. Unfortunately, the market was over-served by Adult Contemporary stations, and three years later the format was changed to a contemporary country format, initially using programming from Jones Satellite to target dominant country station WGNA-FM. Eventually, WCDA brought back in more locally-produced programming. Like most locally-owned and operated "single" stations, WCDA found itself competing against ownership groups that had acquired multiple stations. The Albany market, like most radio markets in the nation, saw all of its individually-owned stations eventually sold to to larger group broadcasters, WCDA among them.

In August 1996, Albany Broadcasting (forerunner to today's Pamal Broadcasting) purchased WCDA, put the WPTR calls the company retained from their sale of 1540 AM, and relaunched the station under a classic-heavy country approach. After 18 months of struggling ratings, the station relaunched on November 3, 1997 as new country Power Country 96.3 after a weekend of Halloween-related stunting. The relaunch had no effect on its ratings as the station languished at the bottom of the ratings even with rights to Siena College men's basketball and New York Yankees baseball.

On December 23, 1998, WPTR changed its format to Urban Contemporary, the first such station in the market, as Jamz 96.3 with the WAJZ calls following several weeks later. For its first half-decade, the station maintained very good numbers but increased competition from rivals WVCR-FM (Siena College) and WKKF-FM forced the station to reevaluate its stance. In September 2005, it started shifting its direction towards a Rhythmic Contemporary approach, because it had no competitors as an urban station. Its only competitor is Clear Channel top 40 station WKKF-FM.

As of October 2009, the on-air line up consists of Program Director, Lugnut, Big Boy's Neighborhood weekday mornings 6-10AM, Rheannon Leigh with the 4-1-1 & DJ Rookie with the Traffic JAMZ in the mornings, Charlie in middays, LugNut in The afternoons, Dj Iroc with the 5 O'clock Mixtape, The Night Show with Scott Penk, And The AMW Takeover Show With Dj Iroc and Scott Penk . Weekends include K*Money, D-Rock, Special K, Dj Iroc with Scott Penk for the Friday Night Flava Mix, and AMW Radio On Saturday's. Sunday afternoons with Miss Sarah & DJ Rookie for the 100% Mixshow and The i - Report at night with Dj Iroc. Syndicated shows include Full Throttle with Fatman Scoop, the Weekend Top 30, the Baka Boyz, and teen advice show Dawson McAllister Live.

External links

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