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WALR-FM
City of license Greenville, Georgia
Broadcast area Atlanta metropolitan area
Branding "Kiss 104.1"
Slogan Atlanta's Old School R&B Station
Frequency 104.1 (MHz) (also on HD Radio)
104.1 HD-2 for Adult Hip-Hop
First air date 1970s
Format Urban Oldies
ERP 100,000 watts
HAAT 371 meters
Class C0
Facility ID 48728
Callsign meaning W AtLanta Radio
Former callsigns WJZF, WHTK, WYAI
Owner Cox Radio
Sister stations WBTS, WSB, WSB-FM, WSRV
part of Cox cluster with WSB-TV and The Atlanta Journal-Constitution
Webcast Listen Live
Website kiss1041fm.com

Not to be confused with the Fat-Pie podcast WALLER FM.

WALR-FM is an Urban Oldies-formatted radio station owned by Cox Radio. WALR-FM is licensed to Greenville and broadcasts on a class C0 100 kilowatt(kW) signal on the 104.1 megahertz (MHz) frequency. Its transmitter was originally located in LaGrange, Georgia, but is now located in Greenville, Georgia. In late 2004, after WALR switching to a new tower, it also began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity. The station runs an HD Sidechannel (or "HD-2") of "Adult Hip-Hop" music. It is the Atlanta affiliate for The Tom Joyner Morning Show.

History

Up until the mid-80s, the FM station licensed to 104.1 in La Grange, Georgia (outside of Atlanta) broadcast Al Ham's syndicated "Music Of Your Life" Nostalgia format with the WJYF call letters. It was a simulcast partner with WJYI 1080 AM (now Korean language WFTD). In the mid-1980s, the station became urban contemporary-formatted, WEKS, "Urban Kiss 104". In 1989, WEKS changed to a country music station WYAI (Y-104), simulcasting with WYAY FM (Y-106) on the other side of Atlanta, when it was acquired by NewCity Communications. In 1994, the simulcast ended and it switched to a Contemporary Jazz format, as WJZF "Jazz Flavors 104.1". The station that would later migrate to this frequency began in the mid 1990's as "Kiss 104.7", an urban contemporary station that was licensed to Athens, Georgia.

On August 30, 2000, "Kiss 104.7" migrated from the 104.7 frequency to the 104.1 frequency , when Cox and Salem Communications swapped properties. The former WALR-FM at 104.7 became "104.7 the Fish" WFSH-FM and the 104.1 frequency became Hot Urban AC "Kiss 104.1". On February 21, 2003, "Kiss 104.1" changed from a hot urban adult contemporary format to an urban oldies format to protect its sister station 97.1 Jamz. Also with this format change the longtime slogan changed from "Atlanta's R&B Station" to "Atlanta's Old School R&B Station" to signify the new format.

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