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City of license Battle Creek, Michigan
Broadcast area [1]
Branding 95.3 WBCK-FM
Slogan Battle Creeks News/Talk Leader
Frequency 95.3 MHz
Format News-Talk
Power 3,000 watts
Class A
Callsign meaning Battle Creek
Former callsigns WBXX (10/26/89-9/18/07)
WMJC (4/30/87-10/26/89)
WMKG (2/5/86-4/30/87)
WDFP (?-2/5/86)
Affiliations Fox News Radio
Owner Cumulus Broadcasting
Sister stations WBXX

WBCK-FM is a radio station in Battle Creek, Michigan, United States, owned by Cumulus Broadcasting. It broadcasts in the FM radio band at 95.3 kHz and has a news/talk format.

As WBXX "B95", 95.3 FM was a very popular CHR/Top 40 station in the late 1980s and early 1990s. Despite the station's high ratings (especially with younger listeners), B95 was unsuccessful in terms of revenue because it played hip-hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies and later adult contemporary; the latter format now continues on 104.9 FM.

The sale of the Battle Creek Radio Group from Clear Channel Communications has been completed. 95.3 WBXX began to simulcast with AM 930 WBCK-AM (now Country 93 with a classic country format) and WBXX 95.3 FM began broadcasting on 104.9 (formerly WRCC). 95.3 FM became the permanent home of WBCK's news/talk format.

On March 21, 2008 AM 930 and FM 95.3 stopped the Simulcast between both stations, while AM 930 began airing a classic country station as Country 93.


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