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This article refers to WBEN-FM, the Philadelphia radio station. For the former WBEN-FM of Buffalo, New York, see WTSS.
WBEN-FM
WMWX.JPG
City of license Philadelphia, Pennsylvania
Broadcast area Delaware Valley
Frequency 95.7 MHz (also on HD Radio)
95.7 HD-2 for Rhythmic AC/Classic Dance
First air date March 14, 1949
Format Adult Hits
ERP 8,900 watts
HAAT 350 meters
Class B
Facility ID 22308
Callsign meaning BENjamin Franklin
Former callsigns WFLN (1949-1997)
WMMX (1997-1999)
WEJM (1999-2001)
WMWX (2001-2005)
Owner Greater Media
Webcast Listen Live
Website www.957benfm.com

WBEN-FM, known as "95.7 Ben FM," is an adult rock, hit radio station stressing hot adult contemporary. It replaced WMWX "Mix 95.7" on March 21, 2005. The station plays a mix of 1970s, 1980s and 1990s hits, with some current hot adult contemporary rock singles. Named after Benjamin Franklin, the station pioneered a "Playing Anything We Feel Like" radio format, a concept which originated in Canada with the Jack FM concept. Unlike most other stations with a similar format, the station broadcasts with a disc jockey. Monday thru Friday, Marilyn Russell hosts from 5:30am - 10am and Dave Cruise hosts from 3pm - 7pm. The voice of actor John O'Hurley is used for station IDs late evenings and weekends. Its transmitter is located in the Roxborough section of Philadelphia. .

Contents

History

The station was founded as WFLN by civic leaders as a "fine arts" station, and first went on the air in March 1949 with a classical music format. The station was sold in 1988 to Marlin Broadcasting. The new ownership added more news elements, sports reports, and traffic reports. From 1995 to 1997 it was bought and sold five more times, and each time cutbacks were made and the station adopted a more commercial sound.

Finally, in September 1997, when the station was bought by its current owner, Greater Media, an executive from that company announced that the station's classical recordings would be sold to WRTI (Temple University); the stated rationale was that classical music is best presented in a non-commercial format. The station immediately became WXXM "Max 95.7", playing "adult modern rock" similar to, but slightly softer than, the station then known as Y-100 WPLY. The first song it played in its new format was Sheryl Crow's "A Change Would Do You Good." The station reported as a hot adult contemporary station to trade publications. The format didn't last long, and then on May 13 1999, the station became WEJM "Jammin' Gold", playing a blend of R & B Oldies from the '60s to the '80s, disco, classic dance tunes, and some '70s pop hits.

This format also did not last long, and on June 15, 2001, WEJM became WMWX "Mix 95.7", another incarnation of Hot AC. At some points, the station (as WMWX) leaned toward adult modern rock; at other times, toward adult contemporary. Mostly, though, the station was a mainstream Hot AC outlet similar to WPLJ in New York City. The station continued to be plagued by mediocre ratings.

Meanwhile, Infinity/CBS Radio was in the process of flipping some of its FM stations to a broad-based adult rock and pop format known as Jack FM, with its famous moniker of "We play what we want!!" and playlists of up to two thousand songs. Stations that adopted the format were mostly underperformers at the time of the format change, but a few were decently rated oldies stations.

With rumors circulating that there were plans to switch Oldies 98.1 WOGL to such a format, in March 2005 the station became "95.7 Ben FM", with a format they describe as "playing anything we feel like." The call letters were finally changed to WBEN-FM on May 9, 2005. This format is very similar to the "Jack FM" stations in terms of playlist size and the character of the songs played (format and decade of original release).

Club Ben (WBEN-HD2)

In 2006 WBEN added an HD2 subcarrier to carry a commercial-free hybrid Rhythmic AC/Classic Dance format under the name "Club Ben."

Trivia

  • Both the current and original call letters invoke the name of Ben Franklin; the original WFLN stood for its owner of the time, Franklin Broadcasting.

See also

External links

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