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WBTS
WBTS
City of license Doraville, Georgia
Broadcast area Atlanta metropolitan area
Branding 95.5 The Beat
Slogan "Atlanta's New #1 for Hip Hop"
Frequency 95.5 MHz (also on HD Radio)
95.5 HD-2 for Top 40
First air date March 1969
Format Rhythmic Top 40
ERP 74,000 watts
HAAT 340 meters
Class C1
Facility ID 11710
Callsign meaning BeaTS
Former callsigns WGAU, WNGC, WYAP
Owner Cox Radio
Sister stations WALR-FM, WSB, WSB-FM, WSRV
part of Cox cluster with WSB-TV and The Atlanta Journal-Constitution
Webcast Listen Live
Website 955thebeat.com

WBTS (95.5 FM, "95-5 The Beat") is a radio station that plays Rhythmic Top 40 music in the Atlanta metropolitan area. The Cox Radio outlet broadcasts at 95.5 MHz with an ERP of 74 kW. The station's city of license is Doraville, Georgia.

Contents

History

95.5 began in Athens on May 1, 1948 as WGAU-FM on 99.5, broadcasting at 3600 watts (simulcating sister station WGAU-AM). In 1956, the station moved to 102.5. This was because when channel 11 came on the air in Atlanta, it created a second harmonic. During 1962, WGAU-FM broadcast in stereo for 6 hours, the second station in Georgia to do so. Also in 1962, WGAU-FM moved to 95.5 because when Channel 8 came on, it created a "beat-frequency" with Channel 5 in the Athens Area.

In March 1968, WGAU-FM became WNGC-FM. The next year, WNGC became North Georgia's first full-time country music station, also one of the first in the nation to program country music full-time. WNGC went 24 hours a day, and began broadcasting at 100,000 watts from a tower located in Neece, Georgia in 1976.

In 1999, the owners of WNGC (Clarke Broadcasting) wanted to sell their Athens properties. They sold the 95-5 frequency to Cox, and then became top 40 WBTS. WNGC merged with and moved to an existing country station at 106.1 (WSTE-FM). Its city of license stayed Athens, Georgia in Clarke County, though as a move-in (done in 1999) it now transmits from the western Barrow County and eastern Gwinnett County line, about halfway to Atlanta, in northeast metro Atlanta. The station changed its city of license to the Atlanta suburb of Doraville and now has an application to downgrade to a C2 and put its tower a lot closer to the city in order to provide a better metro-wide signal. WBTS's engineer was John Talbert, who died while working at the Bethlehem GA transmitter site one hot afternoon.

When it was signed on with host Stick On The Radio in 1999, its direction focused on mainstream Pop, Dance, and Rock product even though it had a Rhythmic lean. But by 2000, under the direction of Program Director Dale O'Brian, they would evolve more towards Rhythmic product, thus resulting in the station dropping all mainstream Rock/Pop product and going Rhythmic 24/7. It would be this move that would pay off big time in the ratings, putting them among the top 10 stations in Atlanta. With the hip hop lean, WBTS competes with WVEE and WHTA, while on the Top 40 side it competes with WWWQ and WSTR. With the implentation of PPMs in the Atlanta Arbitrons, WBTS now has the second most listened-to TSL cumes in the market behind WVEE.

In October 2005, the station switched its slogan from "Atlanta's New #1 Hit Music Station" to "Atlanta's New #1 for Hip Hop." Despite the shift, Cox is still billing the station as a Rhythmic Top 40 (as the station still adds Rhythmic-friendly Pop artists like Pink to its playlist) and continues to report to R&R's Rhythmic reporting panel.

Personalities and ratings

In August 2006, the station tapped on-air personality Murph Dawg from WHZT, a Cox station in Greenville to host a new morning show with 6-year Atlanta veteran Stacy C, billing it as "Murph Dawg in the Morning with Stacy C." The alliance was short-lived, and after only a few months, Murph Dawg found himself solo. In May 2007, 95-5 The BEAT hired a member of WHTA's "The A-Team" morning show, CJ. The newly created morning show "Murph Dawg & CJ in the Morning" has continued to rise in its 18-34 demographics. In the Spring 2008 Book, 95-5 The BEAT hit its highest numbers in station history, with a 6.5 share in its 18-34 demographics. "Murph Dawg & CJ in the Morning" hit 5th place, with later dayparts reaching the Top 2 and Top 3 ranks. In August 2008, 95-5 The BEAT again pulled a personality from across the street at WHTA, tapping overnight jock and mixer Mami Chula to fill the Night Show position that had been vacant since former night host Austin left in November 2007 for a gig in Indianapolis.

Other personalities that make up the WBTS weekday lineup include K-Dubb in middays and Maverick in afternoons. Kenny Hamilton, Traci Steele, Johnny D, and Mo Reilley round out the weekend lineup.

WBTS HD2

On April 25, 2006, Cox announced that WBTS' HD2 subchannel will carry a format focusing on "Pop Top 40" hits.

External links

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