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WBZY
WBZYlogo.jpg
City of license Bowdon, Georgia
Broadcast area Atlanta metropolitan area
Midwest Georgia
Branding 105.3 El Patrón
Frequency 105.3 MHz (also on HD Radio)
First air date May 1994
Format Regional Mexican
ERP 61,000 watts
HAAT 367 meters
Class C1
Facility ID 63406
Callsign meaning W Buzz (Y is a reference to the old Y 105.5 format)
Former callsigns WLCL, WWVA, WMAX, WYAI
Owner Clear Channel Communications
Sister stations WGST, WKLS, WWLG, WUBL, WWVA
Webcast Listen Live
Website www.1053elpatron.com

WBZY FM, ("105.3 El Patrón") is a radio station that plays regional Mexican music. The station's transmitter is located in Newnan, Georgia and targets Atlanta, Georgia.

History

105.3 began in May of 1994 as country Y 105.5 WYAI FM, a class A serving Carrollton. In late February 2002 the station upgraded to a class C1 as an Atlanta move-in and it became WMAX-FM "The Max", playing all 1980s music. In February 2004 it became a talk radio station known as "Real Radio" that played talk on weekdays and '80s music on weekends. The WMAX-FM callsign now resides on a Clear Channel station in nearby Holland, Michigan, which is currently branded as RAdio X 9-6-1.

In September 2004, the station changed to Spanish top 40 WWVA-FM "Viva 105.3", as part of efforts by owner Clear Channel Communications to expand into Hispanic radio markets. During the last quarter of 2004, it was the second-top-rated radio station in Atlanta. In early May 2005, that station and callsign switched to 105.7, the previous WLCL FM "Cool 105.7".

Meanwhile, Clear Channel started "96.7 the Buzz" on the 96.7 frequency. On May 5, 2005, WVWA and WBZY switched frequencies, turning WBZY into "105.3 the Buzz". For two weeks, the calls of 105.3 were changed to WLCL, so the local media wouldn't be able to predict the move. After the switch, the calls were changed to WBZY.

On November 17, 2006, at 9am, 105.3 The Buzz ceased to exist. Some of the on-air staff were fired, and others moved down the dial to sister station 96 Rock, which was changed into "Project 9-6-1". For several days, WBZY-FM simulcasted the new network until it began a commercial loop telling listeners to tune into the new station as well as advertising the new format of the station. The 105.3 frequency debuted a new regional Mexican format under the name El Patrón on November 26, at 9am.

On October 19th, 2009, sister station WWVA-FM (then known as Viva 105.7), who had been broadcasting a Spanish AC format, flipped to Rhythmic AC as "Groove 105.7", thus leaving WBZY as Atlanta's only FM Spanish station. This move prompted Clear Channel Communications to merge 105.7's Spanish AC format with 105.3 (El Patron)'s Regional Mexican format.

See also

External links

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