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WCHK redirects here. For the FM station in Green Bay-Appleton, Wisconsin, please see WCHK-FM. For the Atlanta, Georgia-area FM stations that previously had this call sign, please see WWVA-FM and WNSY (FM).

City of license Canton, Georgia
Broadcast area Atlanta
Branding La Raza 102.3/100.1
Frequency 1290 kHz
Format Spanish
Power 5 kW day (10kW CP)
500 W night
Class B
Facility ID 10694
Transmitter coordinates 34°15′8.00″N 84°27′49.00″W / 34.25222°N 84.46361°W / 34.25222; -84.46361
Callsign meaning CHeroKee County
Owner Davis Broadcasting of Atlanta, L.L.C.

WCHK AM 1290 is a radio station broadcasting a Spanish format, also simulcast on WLKQ-FM 102.3 and WNSY FM 100.1. Licensed to serve Canton, Georgia, its broadcast callsign stands for Cherokee, the county of which Canton is the seat of government, largest city, and geographic center. The station is currently owned by Davis Broadcasting of Atlanta, L.L.C.

Prior to the acquisition by Davis Broadcasting in January, 2007, it was owned by McClure Broadcasting. It featured classic country music and local programming. After the acquisition, WCHK was silent for several months.

As of July 2009, the station has a construction permit to increase its daytime power to 10,000 watts from 5,000, using the same single radiating tower. It will continue to use three towers to transmit the same 500 watts at night.

The station's original FM simulcast, WCHK-FM 105.5, is now WWVA-FM 105.7. (Originally owned by McClure, it now belongs to Clear Channel.) A second WCHK-FM is now WNSY FM 100.1.

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