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City of license Greensboro, North Carolina
Broadcast area Piedmont Triad
Frequency 1320 kHz
First air date 1947
Format Silent
Power 5,000 watts
Class B
Facility ID 74203
Transmitter coordinates 36°9′1.00″N 79°54′48.00″W / 36.15028°N 79.91333°W / 36.15028; -79.91333
Callsign meaning Wonderful City of Greensboro[1]
Former callsigns WGLD, WWWB, WTCK
Owner The Walt Disney Company
(sale to Curtis Media Group pending)
(Radio Disney Group, LLC)

WCOG (1320 AM) is a currently-silent radio station. Licensed to Greensboro, North Carolina, USA, the station serves the Piedmont/Triad area. The station is currently owned by The Walt Disney Company, and featured programing from Radio Disney prior to January 22, 2010.[2]


WCOG went on the air in 1947.[3] Throughout the 1960s and 1970s, the station had a top 40 format. Dusty Dunn and other DJs played a mix of music that might have included Led Zeppelin, Otis Redding, The Drifters and Janis Joplin.[4]

Rick Dees worked for WCOG, WTOB and WKIX when the stations were owned by Southern Broadcasting.[5]

By 1981, WCOG was a country music station.[3] In 1985, the station changed its call sign to WGLD[6], and its format to beautiful music. A few years later, WGLD changed to oldies; in 1989, this gave way to an adult standards format provided by the AM Only service. In 1994, the call letters changed to WWWB[6], and the format to talk radio; WWWB later simulcast WMFR. In 1996[citation needed] the station changed again to WTCK[6], "The Ticket", and a sports talk format. The WMFR simulcast returned two years later, after WKEW dropped its talk format for Radio Disney.[7]

former logo

In 1999, Truth Broadcasting changed the station to Christian talk and returned the WCOG letters.[6] The new format included Billy Graham, Franklin Graham, Charles Stanley and James Dobson.[1] WTOB aired the same programming.[8]

On October 2, 2000, WCOG began telling listeners to switch to WTRU.[9] Late in 2000, the announcement came that Truth Broadcasting would move the Radio Disney affiliation from WKEW to WCOG.[10]

The Walt Disney Company bought WCOG in 2005, which meant more community involvement and visibility for the station.[11]

Disney took WCOG, and five other stations slated to be sold, off the air on January 22, 2010.[12][13] A sale to Curtis Media Group was announced on March 9.[14]


  1. ^ a b Alexandrea Ravenelle, "New Owners Resurrect WCOG Radio," Greensboro News & Record, June 3, 1999.
  2. ^ "WCOG Facility Record". United States Federal Communications Commission. 
  3. ^ a b (PDF) Broadcasting Yearbook 1981. 1981. p. C-169. Retrieved March 9, 2010. 
  4. ^ "Triad Radio Is No Fan of Limp Bizkit," Greensboro News & Record, December 7, 2000.
  5. ^ "NAB Award Winner--Rick Dees". Radio Journal. April 2007 Special NAB Convention Issue. Retrieved 24 March 2009. 
  6. ^ a b c d "WCOG Call Sign History". United States Federal Communications Commission, audio division. 
  7. ^ Jeri Rowe, "WTCK to Drop Sports-Talk Format," Greensboro News & Record, July 30, 1998.
  8. ^ "'Missionary' Finds His Field on Triad AM Radio," Greensboro News & Record, July 8, 1999.
  9. ^ "Station Owners Ponder Format Options," Greensboro News & Record, October 5, 2000.
  10. ^ "Dillon Fence Reunites for N.C. Performances," Greensboro News & Record, December 21, 2000.
  11. ^ "The Walt Disney Company Takes Ownership of Local Radio Disney WCOG AM 1320". dBusiness News. July 29, 2005. Retrieved March 4, 2010. 
  12. ^ "Radio Disney Takes Six Stations Silent". All Access. January 28, 2010. Retrieved March 9, 2010. 
  13. ^ Zucker, John W (January 26, 2010). "Notification of Suspension of Operations / Request for Silent STA". CDBS Public Access. Federal Communications Commission. Retrieved March 9, 2010. 
  14. ^ "Curtis Media buys Greensboro "Radio Disney" affiliate WCOG (1320)". March 9, 2010. Retrieved March 9, 2010. 

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