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City of license Flint, Michigan
Broadcast area [1]
Branding Cars 108
Slogan Flint's Best Mix
Frequency 107.9 MHz
First air date November 4, 1961
Format Adult Contemporary
Power 50,000 watts
HAAT 101 meters
Class B
Facility ID 20446
Transmitter coordinates 42°58′49″N 83°34′40″W / 42.98028°N 83.57778°W / 42.98028; -83.57778
Callsign meaning Carz 108
Former callsigns WGMZ (?-6/4/84)
Owner Regent Communications
Sister stations WCRZ, WFNT, WLCO, WQUS, WRCL, WWBN

WCRZ (107.9 FM, "Cars 108") is a radio station in Flint, Michigan, broadcasting an adult contemporary format. WCRZ is the top-rated heritage station in the market.


From its sign-on in 1961 until changing its call letters to WCRZ in 1984, the station was WGMZ with a long-running and successful MOR/easy listening format. Those calls were assumed by an easy-listening station in Tuscola, Michigan three years later, and that station is known today as WWBN, and has been a sister station to WCRZ since the mid-1990s.

Since the mid-1990s WCRZ has been the number one radio station in Flint, off and on, and was the first station in the market to broadcast in high definition. So far, it has been the only known station in Flint to broadcast in HD.

WCRZ is the Flint outlet for Delilah's syndicated love-songs show. Prior to this, that shift was manned by the locally-based Jeff Wade, whose delivery and persona rivaled that of Alan Almond, longtime nighttime air personality at WNIC in Detroit. Cars 108 also features John Tesh during overnight hours.

The station plays oldies during the "Cars Classic Lunch" on weekdays, hosted by midday personality J. Patrick (who also hosted "J.'s Jukebox," a Saturday-night oldies show, until that show was cancelled in favor of Casey Kasem's American Top 40 - The 80s). Rod Prahin and Chris Pavelich host the morning show.


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