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WCTO
WCTO.png
City of license Easton, Pennsylvania
Broadcast area Lehigh Valley
Branding Cat Country 96.1
Slogan "Continuous Country Favorites"
Frequency 96.1 MHz (also on HD Radio)
First air date 1947 as WEST-FM
Format Country
Language English
ERP 50,000 watts
HAAT 152 meters
Class B
Facility ID 36997
Transmitter coordinates 40°35′55″N 75°25′12″W / 40.59861°N 75.42°W / 40.59861; -75.42
Callsign meaning CaT COuntry
Former callsigns WEST (1947-1973)
WLEV (1973-2006)
Owner Citadel Broadcasting
Sister stations WLEV
Webcast Listen Live
Website Official Site

WCTO (96.1 FM, "Cat Country 96.1") is a radio station based in Easton. WCTO is owned by Citadel Broadcasting and serves the Lehigh Valley region of Pennsylvania.

The station offers a country music format, playing country music from the 1980s through to the present. Being part of the Eagles Radio Network, WCTO broadcasts all Philadelphia Eagles games.

History

96.1 FM began in 1947 as WEST FM on 96.1. For decades, the station simulcast WEST's Middle Of The Road Popular Music format. In 1973, though, 96.1 became WLEV and began offering a Soft Rock/Adult Contemporary format that was very automated. They played the softer rock hits of the 1960s and 1970s, along with a lot of current music. They were known as "Hit Parade Music" at one point. The station was owned by Sound Media and then by Telemedia Group.

Through the 1970s and into the 1980s, WLEV 96.1 continued as an adult contemporary station with no dramatic changes. More personality was added in the late 1980s and, by the 1990s, the station bordered on being a Hot AC station. But the texture of the station was consistent.

In 1995, the station was sold, along with WEST, to Citadel Broadcasting. Still, the format remained Adult Contemporary. In 1997, Citadel acquired WFMZ FM, which by then had a format that was evolving to be musically closer to WLEV. In 1997, it was decided that there was no need for two AC stations in the Lehigh Valley, so they combined aspects of the AC formats from both stations and moved the WLEV call letters and format and some of the air staff to 100.7 that July.

96.1 became Cat Country WCTO and played a country music format. As a country music station, the station achieves some very high ratings. It has a live air staff almost full-time and focuses on country hits of the 1980s, 1990s and current music.

On Air

Weekdays 5am - 10am: Becca & Malone in the Morning
Weekdays 10am - 3pm: Cindy Wear
Weekdays 3pm - 7pm: Jerry Padden
Weekdays 7pm: The Big Time with Whitney Allen
Saturdays 10am - 3pm: Wild Joe Tyler
Sundays 12pm - 4pm: Kevin Moore
Sundays 4pm - 8pm: Maudeania

External links


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