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City of license Pawleys Island, South Carolina
Broadcast area Grand Strand
Branding 98.5 Kiss FM
Slogan "Smooth R&B and Classic Soul"
Frequency 98.5 MHz
Format Urban Adult Contemporary
ERP 6,100 watts
HAAT 203.0 meters
Class C3
Facility ID 59490
Transmitter coordinates 33°35′27.00″N 79°2′55.00″W / 33.59083°N 79.04861°W / 33.59083; -79.04861
Affiliations ABC Radio
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations ESPN Radio The Team 93.7 93.9 1050, Power 100.3 Hip Hop and R&B, Sunny 103.1 The True Oldies Channel, 106.5 The Coyote Country

WDAI is an Urban AC station licensed to Pawleys Island, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the FCC to broadcast at 98.5 MHz with an ERP of 6 kW. The station goes by the name 98.5 Kiss FM and its current slogan is "Classic Soul and Today's Smooth R&B."

The station airs the Tom Joyner Morning Show.


98.5 signed on in the early 1990s with an adult contemporary and sports talk format. It became the market's first urban contemporary FM after a couple of years and was very popular. For most of its history the station leaned in an adult direction, but more rap has been added recently.

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