WDRQ: Wikis

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WDRQ
WDRQ Doug FM4.png
City of license Detroit, Michigan
Broadcast area Detroit, MI-Windsor, ON
Branding 93.1 Doug FM
Slogan "We Play Everything"
Frequency 93.1 MHz (also on HD Radio)
93.1 HD-2 Detroit's Party Station
Rhythmic Contemporary
First air date July 9, 1947
Format Variety Hits
ERP 26,500 watts
HAAT 204 meters
Class B
Facility ID 70040
Transmitter coordinates 42°28′16″N 83°12′3″W / 42.47111°N 83.20083°W / 42.47111; -83.20083
Callsign meaning W Doug (branding) RocQ (format)
Former callsigns WLTI (4/15/85-8/10/96)
WDRQ-FM (6/25/80-4/15/85)
WDRQ (1972-6/25/80)
WDEE-FM (1970-1972)
WJBK-FM (1947-1970)
Owner Citadel Broadcasting
(Radio License Holding I, LLC, Debtor in possession)
Sister stations WDVD, WJR
Webcast Listen Live
Website 931dougfm.com

WDRQ is an FM radio station in Detroit, Michigan, The station is currently branded as 93.1 Doug FM. Doug FM broadcasts from the Fisher Building just north of downtown Detroit and transmits its signal from an antenna 669 feet in length located at the intersection of Ten Mile and Greenfield Roads in suburban Oak Park. The station is currently owned by Citadel Broadcasting.

Contents

History

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WJBK-FM/WDEE

WDRQ originally came to Detroit in 1972 as Detroit's first FM talk radio station, with all-news programming weekdays during morning and afternoon drive-time hours (the station's slogan was "'DRQ Has News For You"). Prior to 1972, the station had been WJBK-FM and then WDEE-FM, mostly simulcasting the programming of then-sister AM 1500. (WJBK-AM was Detroit's first top 40 station, playing hit music from 1956 to 1964. After 1964 they simulcasted the AM's new easy listening format , and it's brief return to Top 40 in 1969 . In 1970 they became WDEE-AM & FM and simulcasted a country format. Due to new FCC restrictions on simulcasting , in 1972 WDEE-FM changed calls to to WDRQ-FM and when they became news/talk . Shortly after the FM's call letter and format change, the news/talk format proved to be unsuccessful and WDRQ-FM was sold off and became a stand alone FM under the ownership of Charter Broadcasting, who at the time owned such legendary AM Top 40 stations as KCBQ in San Diego and WOKY in Milwaukee. Soon after, seeing the growth of FM Top 40 in other markets, WDRQ moved to become a top 40 station, chalking up top 10 ratings and seriously challenging market leader CKLW until they jumped on the all-disco bandwagon in late 1978.

93FM WDRQ

The move to disco was not received well in Detroit, and WDRQ tumbled out of the top 20 within a few months. Despite plummeting ratings, WDRQ stuck with all-disco through 1979, returned to top 40 in 1980, then adopted an urban contemporary format (with danceable mainstream hits mixed in) in 1982. The station rebounded nicely, soaring to #2 overall in its debut book with the urban format in the summer of 1982, although the ratings cooled off shortly afterward. "Continuous Music—93FM WDRQ" was a success, and the opening of "Beverly Hills Cop" features an advertisement for this version of WDRQ on a city bus. Charter sold the station to Amatuoro Broadcasting in the early 80s , who later sold it to Keymarket Communications . Viacom later purchased the station in a trade with Keymarket for a station that Viacom owned in Memphis Tenn in the mid 80s that Keymarket wanted .

93.1 The Lite FM

The urban format lasted until 1985 when it was replaced by the light rock station WLTI "93.1 The Lite FM." Its morning drive team of Rogers and Holiday featured comedic "celebrity" drop-ins by the spoofed likes of Rodney Dangerfield, Clint Eastwood and Eddie Murphy as well as original characters like Mr. Action.

WLTI initially positioned itself as a cross between more up-tempo AC competitor WNIC and beautiful music Joy 97, featuring a blend of soft hits and oldies from artists like Barry Manilow, The Carpenters, Anne Murray, Olivia Newton-John, and Frank Sinatra. By 1994, most of the easy MOR artists were gone and WLTI had become more contemporary, but the station could never match WNIC for dominance in the AC market.

The WLTI callsign and radio format were resurrected on a radio station in Syracuse, New York.

The New DRQ/93.1 DRQ

WDRQ logo from 1996-2005

In July 1996, WDRQ returned to the 93.1 frequency as a Top 40 music station and would remain so for nine years. Viacom sold the station to ABC Radio during this time . Initially the station called itself "The New DRQ: Detroit's Station For Women." With only an announcer used for on-air bumper promos, and without any disc jockeys, the station chiefly played a random mix of programmed dance and pop music from late 1980s and early 1990s, with some new music factored in sporadically. More current dance-oriented top 40 music was added to the play list into the fall. By early 1997, a lite mix of pop-friendly R&B and hip-hop music was also adopted to further cement the stations mainstream hook. With this being the first time a top 40/dance music station had been on Detroit radio since the reformatting of 96.3 WHYT two years earlier, DRQ immediately attracted a large listening audience upon its re-launch. Subsequently, the station quickly abandoned the 'for women only' angle and steadfastly recruited a line-up of on-air personalities. The station began calling itself "Detroit's Dance Music Station" (later "Today's Best Music," then "Today's Hit Music," and finally "Detroit's #1 Hit Music Station.")

By 2000, the station had evolved into more of a mainstream top 40 station (albeit still geared more toward playing dance music than other like-formatted stations in the area) and was eating away at its adult-leaning top 40 competitor Q95-5. By the final quarter of 2001, both WDRQ and WKQI were leaning very heavily toward Rhythmic CHR. For a time, WDRQ consistently defeated WKQI in the ratings, but after Clear Channel re-launched WKQI as "Channel 9-5-5" in February 2002, WKQI pulled ahead of DRQ—garnering both larger ratings and revenue.

93.1 Doug FM

At 1 p.m. EST on April 1, 2005, Disney/ABC Radio (who held the 93.1 FM FCC radio broadcasting license in Detroit) abruptly pulled WDRQ off the air, without any warning being given to the listeners or employees.[citation needed] Some thought this was a bad April Fools prank. This, though, was no joke. DRQ was replaced with a variety hits format - "93.1 Doug FM—We Play…Everything!" The music selection for this format is very broad, similar to that of 96-3 WDVD, 100.3 WNIC, and Magic 105.1, combining a wide variety of songs from the 1960s through the 2000s.

Many former DRQ listeners were both confused by and disgruntled over the format change. Its overall ratings have remained more or less the same since before the reformatting.

93.1 Doug FM currently ranks at #13 (3.7) according to the Holiday 2009 PPM ratings release.

HD Radio

On January 29, 2009, WDRQ's HD2 Channel changed to "Doug's Wedding Reception," a mix of variety hits usually heard at weddings. Before that, the HD2 channel had been broadcasting a party hits format using old DRQ jingles from the 1990s.

When WDRQ-HD2 first went on the air, it was originally a simulcast of AM talk station WJR.

Former personalities

Early/mid-1970s original DRQ Jocks

  • Joey Ryan
  • Al Casey
  • Bill Bailey (formerly of WLS Chicago, now Program Director/PM Drive at WLHT Grand Rapids, MI)
  • "Rockin" Ron Baptist
  • Ken Levine ("Beaver Cleaver")
  • Don Cristi
  • Howard Hoffman
  • Ted Ferguson ("China Jones")
  • Jonnie King
  • Bill Vogel (as "Jack O'Neill," later a longtime morning fixture at WKHQ in Northern Michigan as "The Captain")
  • Mick Rizzo
  • Brian White
  • Jerry St. James
  • Spanky "The Kid" Lea (now news anchor John Kessler at KPIX-TV, San Francisco)
  • Kevin Jackson (later "Kevin 'Boom Boom' Anderson" at KZAP and KRXQ Sacramento)
  • Larry Hudson
  • Mike Vaughn (Now "Michael Right" at KXRA-FM in Alexandria, MN.)
  • Doug Banks
  • Jeff Goodrich

Late 1970s DRQ jocks

  • Jim Harper (Now mornings at Magic 105.1)
  • Jerry St. James
  • Zack Burns
  • Don Riley
  • Jay Michaels
  • J.C. Floyd
  • Jim Ryan
  • Mike Vaughn
  • Don Geronimo
  • Barry Chase
  • Kim Carson
  • Tom Jeffries
  • Scott Moore (Now weekends at 104.3 WOMC)
  • Eddie Rogers (formerly of CKLW)
  • Brother John

1980s DRQ jocks

  • Kim Carson (now at WLHT)
  • Chris O'Brien
  • Kevin O'Neill (now mornings at 100.3 WNIC)
  • Art Morrison
  • Jay Michael McKay
  • Valery Fox
  • Phil Latio

Light FM jocks 1980s-1990s

  • Kim Carson
  • Rogers and Holiday (Eddie Rogers and Pat Holiday)
  • Jeff Silvers
  • Barry Zate
  • Tom Summers
  • Doug Boynton
  • Gail McKnight
  • Dave Welling
  • Julie Foster
  • Rob Bennett
  • Kim Stewart
  • Brad Waldo ( Program Director )

WDRQ jocks 1990s-2005

  • Brent Carey
  • Keith Curry (now PD at 106.1 Kiss-FM in Evansville, Indiana)
  • "Trixie DeLuxxe" (replaced Lynne Woodison in the morning show slot partnered with Joe Mama)
  • Domino
  • Jake Edwards (now Mid-Day host on WDRQ's sister station 96.3 WDVD)
  • Dave Fuller (Now afternoons at 104.3 WOMC and nights at 99.5 WYCD)
  • Gelman
  • Steve Grunwald (Now mornings on 99.5 WYCD)
  • Crystal Harris
  • Mile High (now the Night Show host on WIOG in Saginaw, MI)
  • Hugh Holesome
  • Rachael Hunter (Now mornings on 99.5 WYCD)
  • Jason "The 300-Pound Intern" (Now overnights on 99.5 WYCD as Jason The 300 lb Cowboy)
  • Jayson Richards ( Now Producer Detroit Events and Tour Manager CC & LIve Nation)
  • Rob Kelley (Now doing nights as Rob Kruz on HOT 99.5 Washington DC)
  • Clark Kent (Now the Monkeyboy on WYSP, Philadelphia)
  • J-Kruz (now Program Director at X 107.1FM in the Grand Cayman Islands)
  • "Joe Mama" (replaced Lynne Woodison in the morning show slot partnered with Drag Queen Trixe Deluxxe.)
  • Scott Free/Swing jock from Cleveland, OH 1998-1999.
  • Man @ Large (now PD at KFAT in Anchorage Alaska)
  • Lisa "Lisa Lisa" Orlando - Now mid-days on 106-7 The Beat Of Detroit
  • Terri McCormick (now Midday host at KKMG in Austin, TX)
  • Chad Mitchell
  • Ol' Dirty (Matt Vaughn)
  • Jimi Love (Jimi Jamm, whose career also included KQKQ, KC101, WKSE and a stint as Group PD of Clear Channel/Poughkeepsie before moving on to music promotion.)
  • Lisa Rodman (One of 93.1 DRQ's Program Director who came from Cleveland, Ohio's WZJM to engineer 93.1 DRQ's revival)
  • Jamie Reese (Su-Anna) (former nighttime host at 99.5 WYCD between 1996-1998)
  • Stick
  • Tic Tak (Mark Allen) - Now afternoons at 92.3 Now FM in New York City.
  • Jay Towers (hosted DRQ's Jay Towers and the Morning Revolution - Now prgramming/talent consultant for Clear Channel Communications. He is also a weekend TV reporter, who replaced current policitian Charles Pugh on Fox 2 News)
  • Renee Vitale (now working weekends at sister station 96.3 WDVD)
  • Lynne Woodison - Hosted the first morning show on the "new" WDRQ in 1996, she was canned after only a month and replaced by Joe Mama and Trixie DeLuxxe.
  • Copey (Mark Copeland)

References

Sources

External links


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