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WDUV
City of license New Port Richey, Florida
Broadcast area Tampa Bay Area
Branding The Dove
Frequency 105.5 MHz
Format Soft AC
ERP 46,000 watts
HAAT 410 meters
Class C1
Facility ID 1178
Callsign meaning DUV = Dove
Former callsigns (applies only for this frequency)
WPSO (to 7/11/1983)
WGUL-FM (7/11/1983-3/13/1995)
WTBT (3/13/1995-3/24/1999)
Owner Cox Communications
Webcast Listen Live
Website wduv.com

WDUV, "The Dove," is a radio station serving the Tampa Bay media market in Florida.

Broadcasting on 105.5 FM, the station specializes in playing the "easy listening" format, which announcers for the station describe as "continuous relaxing easy favorites." The format is actually a very gold-leaning soft adult contemporary mix of music with one or two instrumentals per hour, having evolved from true "beautiful music." Artists frequently heard on the station include The Carpenters, Barry Manilow, Barbra Streisand, Bread, Carly Simon, The Beatles, The Mamas & the Papas, and Natalie Cole.

WDUV is owned by Cox Radio, and is one of the highest-rated radio stations playing the "beautiful music" format in the Southern United States. According to Arbitron, WDUV was the highest-rated radio station in Tampa Bay, beating out its nearest competitor, WFLA, by nearly three full percentage points in the winter of 2008. Currently, WDUV has a 9% market share out of all the radio stations licensed for the Tampa area, sliding one percentage point from 2005.

Contents

History

Initially signing on in October 1963, WDUV was formerly licensed to Bradenton in Manatee County and formerly broadcasted at 103.3 FM. The station originally shared the same studio facilities on Tamiami Trail in Bradenton with WBRD AM 1420 and the Bradenton news bureau of WXLT-TV; at the time, all three stations were owned by the same family. In the early-1990s, WDUV relocated its frequency to 103.5 FM, to improve its coverage area in the Tampa Bay area. By the mid-1990s, WDUV would be acquired by Jacor Broadcasting (since absorbed by Clear Channel Communications), who relocated its studios to St. Petersburg.

In 1999, WDUV would swap its frequency with Classic rock station WTBT, moving from 103.5 to the stronger 105.5 signal (WTBT is now WFUS, "US 103-5" country music ). However, both frequencies would retain their transmitting locations and cities of license -- after the swap, WDUV became licensed in New Port Richey with transmitting facilities in Holiday, while WTBT / WFUS, whose transmitter was located in Riverview, became licensed in Bradenton. (That station has since been relicensed to Gulfport.)

Shortly after the swap, Clear Channel would sell WDUV to its present owner, Cox Radio.

Personalities and Music

WDUV's popular morning show, which airs from 6 to 10 a.m., is hosted by radio personality Dick Ring.[1] The remainder of the broadcasting day is generally automated and without disk jockeys -- which was how WDUV operated for most of its life on the air.

A sample hour of music on WDUV includes songs such as the following:

References

External links

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