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WDWD
RadioDisney590.png
City of license Atlanta, Georgia
Broadcast area Atlanta metropolitan area
Branding Radio Disney 590
Slogan "Atlanta's Place For Kids"
Frequency 590 kHz
First air date August 1, 1937 (as WAGA)
Format Childrens
Power 12,000 watts daytime,
4,500 watts nighttime
Class B
Callsign meaning Walt Disney Walt Disney
Former callsigns WAGA (1937-1959), WPLO (1959-1987), WKHX (1987-1997)
Former frequencies 1480 (1937-1946)
Affiliations Radio Disney
Owner Disney/ABC
(Radio Disney Atlanta, LLC)
Website Radio Disney Atlanta

WDWD AM 590 is a Radio Disney station serving the metro Atlanta media market. Its radio transmitter site, originally along North Druid Hills Road, is now located just north of Austell, Georgia, west-northwest of Atlanta proper. In 2009, the station upgraded from 5kW to 12kW daytime power.

In September 2009, the station was forced off-air for a week when it was submerged by nearby Noses Creek, which reached double its flood stage during the historic and record-breaking 2009 Atlanta floods. The station had been shut down prior to the flood, so that once the equipment was completely disassembled and thoroughly cleaned and dried, nearly all of it was salvaged since there had been no short circuiting from the water.

History

The station signed-on with original broadcast callsign WAGA[1] in 1937[2]. By 1946, WAGA had moved from 1480 to 590kHz. In 1959, the station changed to a top 40[3] music format and changed its call sign to WPLO[1] which was in reference to the new ownership, Plough Broadcasting Company[4]. Another format changed happened in 1966 when WPLO switched to a country music format[4]. In 1987, the station changed callsigns to WKHX and adopted the "Kicks 590" slogan. WKHX used to broadcast in Kahn/Hazeltine AM stereo with a "real country" format[5]. Then in 1997, the station adopted the Radio Disney format and the current callsign WDWD.

WAGA-FM, later WPLO-FM, is now WVEE FM 103.3. (See also WAGA-TV 5, WKHX-FM 101.5.)

External links

References

  1. ^ a b Jeffrey Leachman - Atlanta, Georgia AM Radio Directory
  2. ^ A selection from a decade of visits to tower and studio sites in the Northeast and beyond
  3. ^ WPLO 590 Atlanta
  4. ^ a b wplo1
  5. ^ Offenders of The Faith
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