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Max 94.1 logo.png
Broadcast area Kentwood/Baton Rouge, Louisiana
Branding Max 94.1
Slogan "#1 for Hip-Hop & R&B"
Frequency 94.1 (MHz)
First air date 1993
Format Mainstream Urban
ERP 100,000 watts
Class C1
Facility ID 58931
Callsign meaning W E MaX
Former callsigns WCCA (?-1986)
WXLT (1986-1993)
WYCT (1993-1996)
Owner Citadel Broadcasting
Sister stations KQXL, WCDV, WIBR, WXOK

WEMX (94.1 FM, "Max 94.1") is a radio station serving the Baton Rouge area. The Citadel Broadcasting Corporation station broadcasts with an ERP of 100 kW and is licensed to Kentwood, Louisiana.

WEMX broadcasts a Mainstream Urban music format.[1]

The station was assigned the WEMX call sign by the Federal Communications Commission on November 1, 1996.[2]


The station, which originally served McComb, Mississippi before moving into Baton Rouge in 1993 as a country music outlet (as WYCT and later as WEMX), flipped to R&B/Hip-Hop on January 1, 1997. The WEMX calls and Max 94.1 handle is a holdover from its former format. Their current slogan is "#1 For Hip-Hop And R&B!"


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