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WFLX
Wflx 3d.png
West Palm Beach, Florida
Branding Fox 29
Slogan Something For Everyone
Channels Digital: 28 (UHF)
Virtual: 29 (PSIP)
Subchannels 29.1 Fox
Owner Raycom Media
(WFLX License Subsidiary, LLC)
First air date 1982
Call letters’ meaning We're FLorida's FoX
Former channel number(s) 29 (UHF analog, 1982-2009)
Former affiliations Independent (1982-1986)
The Tube (on DT2)
Transmitter Power 630 kW
Height 458 m
Facility ID 39736
Transmitter Coordinates 26°34′37″N 80°14′32″W / 26.57694°N 80.24222°W / 26.57694; -80.24222
Website wflx.com

WFLX is the Fox-affiliated television station for West Palm Beach, Florida. It broadcasts a high definition digital signal on UHF channel 28 from a transmitter south of Wellington. Owned by Raycom Media, the station has studios on West Blue Heron Boulevard in Riviera Beach. Syndicated programming on WFLX includes: The Office, My Name Is Earl, Are You Smarter Than a 5th Grader?, and The Simpsons.

Contents

History

Their logo used from the late-1995 until 2008.

WFLX began operation in 1982 as the West Palm Beach market's first independent station. It was owned by Malrite Communications and ran a lineup typical of independent stations at the time. This included early morning cartoons, late morning religious programming, movies in early afternoons / prime time, classic sitcoms in the late afternoon, and current sitcoms during early / late evenings. Unlike most independents, the amount of children's programming seen on WFLX during this time was low compared to similar stations in other markets (a trend owing to the older demographics of the West Palm Beach market).

On October 9, 1986, WFLX became one of the launch affiliates of Fox. At the time it was the defacto Fox affiliate in all of South Florida since WCIX had a signal unable to reach most Broward and North Miami-Dade viewers. They retained this affiliation through a heavy South Florida affiliation swap in 1989, but they did however lose most their Miami-Ft. Lauderdale marketshare to WSVN which became a Fox affiliate after the swap.

As the 1990s approached, WFLX picked up Fox Kids programming in afternoons and phased out older sitcoms for talk and reality shows. After the 1993 / 1994 season, it was recognized as the "Fox Affiliate of the Year". In September 1998, Malrite merged with current owner Raycom Media. Shortly after the merge, ratings came out affirming that WFLX was one of Fox's highest affiliates in terms of network ratings and has even shown ratings numbers in the Miami / Fort Lauderdale market. In April 2002, WFLX was the first station in the West Palm Beach market to broadcast in high definition. Raycom itself would merge with The Liberty Corporation in mid-2006.

Until its shutdown on October 1, 2007, WFLX offered The Tube (a 24-hour digital music video channel) on its second digital subchannel. It was also offered on Comcast digital channel 220. Today, WFLX-DT2 is not officially occupied but shows a simple station identification and the current time of day. After the analog television shutdown and digital conversion, which took place on June 12, 2009 at Noon, WFLX's broadcasts continued to be on its current pre-transition channel number, 28. However, through the use of PSIP, digital television receivers display their virtual channel as 29.

News operation

After Fox requested most of its affiliates air local news in 1990, WFLX entered in a news share agreement with CBS affiliate WPEC. On September 11, 1991, that station started producing a nightly 10 o'clock newscast on this channel known as the Fox 29 10 O'Clock News. Originally thirty minutes long, it soon expanded to a full hour. In 2000, a hour-long weekday morning newscast at 7 began to air known as the Fox 29 Morning News. This broadcast expanded to two hours on September 6, 2006.

WFLX and WPEC maintain separate news sets and on-air identities but share a weather set and news personnel. News presentation on this channel is done under the direction of Raycom Media. As with Fox programming, the newscasts have also rated in the Miami / Fort Lauderdale market (a trend some have attributed to backlash to that market's Fox affiliate, WSVN). As a result, Adelphia (now Comcast) pulled WSVN off of its cable lineup in 2005.

On January 31, 2008, WPEC and WFLX became the second and third stations in all of South Florida to broadcast local news in high definition behind NBC affiliate WPTV. On both stations, the launch included new sets, graphics, logos, and music packages. WFLX had been the only station in the West Palm Beach market to air a prime time newscast at 10 until August 4, 2008 when CW affiliate WTVX began airing one. Although two locally-based reporters contributed to the show, it was entirely produced at the studios of CBS affiliate KUTV in Salt Lake City, Utah. The setup changed on March 2, 2009 when WTVX moved their newscast to 6:30 to air against the national news programs on the big three stations. On June 8 most likely as a result of low viewership, that station discontinued their news operation altogether.

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Station slogans

  • "Your Local News, One Hour Earlier" (2002-2008)
  • "Something For Everyone" (general, 2008-present)
  • "Local News in HD, One Hour Earlier" (news, 2008-present)

News team

Anchors

  • Ric Blackwell - weekday mornings
  • Claudia Shea - weekday mornings
  • Eric Roby - weeknights
  • Suzanne Boyd - weeknights
  • Tara Cardoso - weekends and reporter Monday through Wednesday nights

Fox 29 StormTrac Meteorologists

  • John Matthews (Certified Broadcast Meteorologist and NWA Seal of Approval) - Chief seen weeknights
  • Chris Farrell (AMS Seal of Approval) - weekday mornings
  • Michael Ehrenberg (Certified Broadcast Meteorologist) - weekends

Sports

  • Pat Murphy - Director seen Monday through Thursday nights
  • Josh Samuels - Friday and Saturday nights
    • reporter

Reporters

  • Peter Schaller - weekday mornings
  • Allison Bybee - Treasure Coast Bureau Chief seen weeknights
  • Summer Knowles - weeknights
  • John Bachman - weeknights
  • Al Pefley - weeknights
  • Peter Schaller - weeknights
  • Chuck Weber - weeknights
  • Althea Paul - Wednesday through Friday nights and weekends
  • Kara Kostanich - Thursday and Friday nights
  • Tasha Martinez - weekends
  • Rachel Leigh - web journalist
  • Marci Ross - weekday morning traffic

External links


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