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WFLY
WFLY-FM.png
City of license Troy, New York
Broadcast area Capital District
Branding FLY 92.3
Slogan Albany's #1 Hit Music Station
Frequency 92.3 MHz
First air date 1948
Format Contemporary Hit Radio
ERP 17 kW
HAAT 259 meters
Class B
Facility ID 832
Transmitter coordinates 42°38′16.2564″N 73°59′53.8332″W / 42.637849°N 73.998287°W / 42.637849; -73.998287
Callsign meaning W Frank Loyd York (station founder)
Owner Pamal Broadcasting
(6 Johnson Road Licenses, Inc.)
Sister stations WAJZ, WKLI, WROW, WYJB, WZMR
Website www.fly92.com

WFLY (Fly 92.3) is a Contemporary Hit Radio radio station licensed to Troy, New York and serving New York's Capital District as well as the surrounding areas, including the Adirondacks. The station is owned by Pamal Broadcasting (and was the first station purchased by that company) and broadcasts at 92.3 FM at 17 kilowatts ERP from the Helderberg Mountains antenna farm in New Scotland.

WFLY's Top 40 format, in place since 1979, is the second longest-running commercial format in Capital District radio and is one of the oldest "heritage" stations in the format.

Please note that, although the station targets younger listeners, the call sign has nothing to do with the use of the word "fly" in urban slang to mean "attractive female." WFLY has been used from its beginning and is derived from a station founder.

History

WFLY signed on in 1948 as the radio station of the Troy Record newspaper, then published by Frank Loyd York. The station initially played classical music, for several years being part of a network which originated at WQXR in New York City. However by the late 1960s this became a losing proposition and in 1970 the station switched to a Top 40/Oldies Rock format with live DJs. At that point they were known as "The Big 92". DJs on "The Big 92" included Craig Stevens, Gary Mitchell, Rex Gregory, Dale Lane, Bob Harris, Bob Roberts, Johnny Lance and Chris Calvert. Though the station (the first commercial FM rock station in the Albany market) did very well with the new format, protests over the format flip among classical music listeners were intense and a partial victory was claimed in late 1971 when the Troy Record sold WFLY to Functional Broadcasting and the station flipped to an easy listening/classical hybrid. The partial return of classical was not successful given the sign-on of WMHT-FM as a full time classical station shortly after WFLY flipped and established three easy listening outlets in the market.

Functional lost money on WFLY from the outset and sold the station in early 1975. After the sale the station flipped to automated Album Oriented Rock, billing itself as "sophisticated rock". WFLY went adult contemporary in 1977, and than drifted back to Top 40 in 1979. The station was sold to Rob Dyson, who also owned WPDH and WEOK in Poughkeepsie, New York. It was sold to Jim Morrell in 1988 and is considered the flagship station for Albany/Pamal Broadcasting. The second go-around of Top 40 was the charm as WFLY caused the eventual deaths of AM powerhouses WTRY and WPTR in the following years and led to the deaths of most rivals though two WGFM/WGY-FM] from 1982-90 and WKKF since 2000 have survived for an extended period.

In July 2007, a number of personnel left WFLY, including afternoon jocks Mick Lee (to KKRZ in Portland, OR) and Christy Taylor (to sister station WZMR), overnight jock Mr. Alex (to NYC for commercial production), and promotions director JoAnn Razzano.

The current staff includes:

The FLY Morning Rush (Brian Cody, Chrissy Cavotta and Jim Clark) 5:30am-10am Terry O'Donnell on Middays 10am-2pm Marissa in the Afternoon 2pm-7pm Tanch with the World Famous Night Show 7pm-12am Eric V in the Overnight 12am-5:30am

In May 2008, it was announced that WFLY would be bringing back "Summer Jam," a concert the station is well known for but hasn't put on in almost a decade.

During the Summer of 2008 WFLY introduced a new format for their long running contest Last Student Standing. The contest, which had formerly been a last man standing, month long torture aboard a school bus, was converted into a reality show format coined "Reality Radio". 8 college students moved into an emptied out store in Clifton Park Center and voted each other out week after week.

External links

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