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City of license Baton Rouge, Louisiana
Broadcast area Baton Rouge-Lafayette
Branding 102.5 WFMF
Slogan "Today's Hit Music"
Frequency 102.5 (MHz) (also on HD Radio)
First air date 1948
Format Top 40 (CHR)
WJBO simulcast (HD2)
ERP 100,000 watts
Class C
Callsign meaning portmanteau of FM and Manship Family (original owner)
Former callsigns WJBO-FM (1948-1978), WFMF (1978-1996), WLSS (1996-1999)
Owner Clear Channel Communications
Sister stations WJBO, KRVE, WYNK-FM

WFMF (102.5 FM) is a Top 40 (CHR) music formatted radio station licensed to Baton Rouge, Louisiana. The Clear Channel Communications station broadcasts with an ERP of 100 kW.



The station signed on in 1948 as the FM counterpart of AM station WJBO. It was owned by the Manship family under the name Capital City Communications, who also owned the Morning Advocate (as Capital City Press) and later WBRZ. In the late 60s and into the mid-70s, WJBO-FM was a freeform rock station that went by the name "Loose Radio". In 1978, WJBO-FM became WFMF, and shifted to Top 40 in the early 1980s. WFMF remained a top 40 station throughout the 80s and early 90s, using the monikers "102 WFMF," "Hot 102," and "Mix 102.5" for a short time in 1994 before reverting back to "102.5 WFMF.".

In 1996, WJBO and WFMF were sold by Capital City Communications to Capstar Broadcasting (under the name Gulfstar.) Capstar immediately shifted WFMF from Top 40 to Modern AC as "Loose 102" under the new calls WLSS. After lasting only half a year as a Modern AC, WLSS went back to Top 40 in February 1997, using the name "Loose 102-5" at first, then simply "102.5". On October 7, 1999, WFMF returned as the call sign and the name "102.5 WFMF" was resurrected a short time later.

Since being bought by Capstar, WFMF has been through several owners as a result of buyouts; Capstar was purchased by Chancellor Media in 1998 (and renamed AMFM Communications), which in turn was purchased by Clear Channel Communications in 2000.

HD Radio

An Ibiquity-licensed station, WFMF began broadcasting an HD Radio signal in August 2007. At first, WFMF multicased the New CHR format from Clear Channel's Format Lab on its HD2 channel [1], but in the wake of Hurricane Gustav in September 2008, began simulcasting the news-talk format of sister station WJBO.


External links



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